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InteractiveEvents
01
EmpoweryouBusiness.
Take your business to new levels with the power of
txtNation.
Interactive SMS Events have been taking place for several
years in Europe and Asia and are still as popular as ever.
Following is a sampling of some high profile events created
and run via Mobile Marketing campaigns..
NY Knicks TextnWatch2WIN
NY Knicks fans where given the opportunity to participate in
mobile polls run live during game time. Polls were broadcast
on MSG Network television and ESPN radio. Results were
gathered and broadcast via announcer spots and TV-overlays
during the final quarter of each game.
American Idol Mobile Voting
Interactive TV was kicked-off in the USA last year with FOX-
TV’s American Idol mobile voting. Viewers could vote for con-
testants directly from their mobile phones using SMS. Viewers
could also use their mobile phones to answer sweepstakes
trivia questions and participate in on-air polls.
txtNation Global Reach, Personal Touch.
®
Cadbury Candy Text’n’Win In-pack Promotion
In one of the largest SMS promotions of its kind, Cadbury
printed unique prize codes in 65 million candy wrappers.
Chocolate fans could immediately see if their candy wrapper
code was a winner by SMS’ing the code to the designated short
code. £1million in prizes were offered generating 5million text-
messages (8% response rate). John Sunderland, the Group’s CEO
commented about the‘Text‘n’Win’campaign:“It gave sales a big
lift at a time when the confectionary market has been pretty
flat.
Coca-Cola in Beijin
Coca-Cola ran a wireless promotion where participants could
SMS their predictions of the following day’s high temperature.
The first prize of a year’s supply of coke went the player with
the most accurate predictions. The 34-day event generated 4
million SMS messages, 50,000 mobile downloads of a new Coke
ringtone, and 19,500 m-coupons for free ice cream at McDon-
alds.
Lord of the Rings Mobile Sweepstakes
Verizon mobile subscribers could enter the Lord of the Rings
mobile promotion that included The Return of the King mobile
game, behind-the-scenes information, ringtones, polls, quizzes,
and alerts. The SMS TXT2WIN sweepstakes featured prizes of a
42-inch plasma TV and LG mobile phones.
Coca-Cola’s TXT 2 COLLECT Campaign
Based on a relatively new concept in mobile marketing, Coca-
Cola launched this credit collection campaign in the UK. Con-
sumers build-up an“account”of credits by SMS’ing unique
codes found on millions of special Coke bottles and cans.
Amassed credits could be redeemed for free CDs.
02
txtNation Global Reach, Personal Touch.
®
03
Dunkin Donuts Mobile Coupons & Text2Win
To help increase sales in Dunkin Donuts in Rome, 1500 leaflets
where distributed among students offering a mobile coupons
and sweepstakes entries. Participants sent an SMS to participate
and in return received a mobile coupon for redemption at any
Dunkin Donuts shop. Each redemption also entered the partici-
pant into a draw for prizes.
SMS and T3
In the weeks leading up to the release of Terminator 3, Warner
Brothers’ran an integrated SMS and Instant Messaging contest
where participants were sent a series of questions relating
to the first two Terminator films. The 16-day opt-in event
generated 650,000 messages from the 53,000 players.
Mobile Marketing the Incredible Hulk
To promote the release of the movie“The Incredible Hulk”,
Universal employed mobile marketing in a campaign that
included downloadable“Hulk”games, graphics, and ringtones
along with mobile-based contests and special prizes.
Radio Trivia Contest
A radio station in Germany used SMS earlier this year as part of a
promotional event to increase market share and drive ratings. A
mobile trivia game was launched with questions broadcast at
random times over a 5-day period. Listeners who heard the
questions could SMS answers from their mobile phone to the
station. Scores were automatically tracked and for participants
answering all questions correctly, an on-air trivia showdown for
the grand prize.
txtNation Global Reach, Personal Touch.
®
04
Mobile cross-promotion at McDonalds
In a promotion around the premiere of the hit movie Signs,
McDonalds in the Netherlands conducted a wireless promotion
where customers were given unique in-pack codes with their
purchases and instructed to send the codes to a designated
number via SMS. Participants were then sent a movie quiz to
their mobile phone. Those answering all questions correctly
could win trips to Euro-Disney, mobile phones, and mobile
service packages.
Smirnoff Mobile Sweepstakes
In a promotion targeting the“clubbing crowd”, Smirnoff offered
a free dance CD in every six-pack of Smirnoff ICE. Inside the CD
was also a unique code and instructions to SMS the code to
a special number to immediately find out if an expense-paid
clubbing vacation had been won. The UK event generated over
200,000 responses.
Coors Mobile Trivia
For brand promotion and to help pubs generate additional
revenue during low-traffic times, Coors ran a UK promotion
where every pint of Coors beer purchased came with a free
game card. Following instructions on the card, participants
were sent a series of trivia questions to their mobile phones.
If all questions were replied to correctly, the player won an
instant free pint. The game generated additional pub revenue,
increased brand awareness, and most importantly, opened
an interactive channel between the Coors brand and the
participants.
txtNation Global Reach, Personal Touch.
®
05
Nestlé’s Interactive TV spot
To promote the new Kit Kat Chunky, Nestle conducted an event
that coupled television advertising with mobile interaction.
Viewers watched new Kit Kat television spots and were sent
SMS quiz questions related to the commercial. Users quickly
responding to the questions could win a year’s supply of the
new product.
Garfield goes Mobile
Mobile alerts are not just about news and sports scores. Even
your favourite comics are available as shown by GoComics last
May with a service that delivered a daily dose of Garfield in full-
colour directly to subscribers’mobile phones.
First, trust our experience.
We lead the mobile messaging industry.
txtNation Global Reach, Personal Touch.
®
txtNation Global Reach, Personal Touch.
®
Talktous.
Main enquiries
Email: sales@txtnation.com
Phone: +44 (0)1752 484 333
txtNation
Billacombe Road
Plymouth
PL9 7HX
Worldwide
London, United Kingdom
Email: sales_uk@txtnation.com
Phone: +44 (0)203 283 8828
New York, United States
Email: sales_usa@txtnation.com
Phone: +1 866 736 0022
Paris, France
Email: sales_france@txtnation.com
Phone: +33 (0)17 070 0499
Frankfurt, Germany
Email: sales_germany@txtnation.com
Phone: +49 (0)692 222 7307
“txtNation”and the txtNation logo are registered trademarks of txtNation Ltd in the United Kingdom and other countries.
Copyright © and database right txtNation Limited. All Rights Reserved.
Registered in England & Wales with company no. 5642278.

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mFUSION: Interactive Events

  • 1. InteractiveEvents 01 EmpoweryouBusiness. Take your business to new levels with the power of txtNation. Interactive SMS Events have been taking place for several years in Europe and Asia and are still as popular as ever. Following is a sampling of some high profile events created and run via Mobile Marketing campaigns.. NY Knicks TextnWatch2WIN NY Knicks fans where given the opportunity to participate in mobile polls run live during game time. Polls were broadcast on MSG Network television and ESPN radio. Results were gathered and broadcast via announcer spots and TV-overlays during the final quarter of each game. American Idol Mobile Voting Interactive TV was kicked-off in the USA last year with FOX- TV’s American Idol mobile voting. Viewers could vote for con- testants directly from their mobile phones using SMS. Viewers could also use their mobile phones to answer sweepstakes trivia questions and participate in on-air polls. txtNation Global Reach, Personal Touch. ®
  • 2. Cadbury Candy Text’n’Win In-pack Promotion In one of the largest SMS promotions of its kind, Cadbury printed unique prize codes in 65 million candy wrappers. Chocolate fans could immediately see if their candy wrapper code was a winner by SMS’ing the code to the designated short code. £1million in prizes were offered generating 5million text- messages (8% response rate). John Sunderland, the Group’s CEO commented about the‘Text‘n’Win’campaign:“It gave sales a big lift at a time when the confectionary market has been pretty flat. Coca-Cola in Beijin Coca-Cola ran a wireless promotion where participants could SMS their predictions of the following day’s high temperature. The first prize of a year’s supply of coke went the player with the most accurate predictions. The 34-day event generated 4 million SMS messages, 50,000 mobile downloads of a new Coke ringtone, and 19,500 m-coupons for free ice cream at McDon- alds. Lord of the Rings Mobile Sweepstakes Verizon mobile subscribers could enter the Lord of the Rings mobile promotion that included The Return of the King mobile game, behind-the-scenes information, ringtones, polls, quizzes, and alerts. The SMS TXT2WIN sweepstakes featured prizes of a 42-inch plasma TV and LG mobile phones. Coca-Cola’s TXT 2 COLLECT Campaign Based on a relatively new concept in mobile marketing, Coca- Cola launched this credit collection campaign in the UK. Con- sumers build-up an“account”of credits by SMS’ing unique codes found on millions of special Coke bottles and cans. Amassed credits could be redeemed for free CDs. 02 txtNation Global Reach, Personal Touch. ®
  • 3. 03 Dunkin Donuts Mobile Coupons & Text2Win To help increase sales in Dunkin Donuts in Rome, 1500 leaflets where distributed among students offering a mobile coupons and sweepstakes entries. Participants sent an SMS to participate and in return received a mobile coupon for redemption at any Dunkin Donuts shop. Each redemption also entered the partici- pant into a draw for prizes. SMS and T3 In the weeks leading up to the release of Terminator 3, Warner Brothers’ran an integrated SMS and Instant Messaging contest where participants were sent a series of questions relating to the first two Terminator films. The 16-day opt-in event generated 650,000 messages from the 53,000 players. Mobile Marketing the Incredible Hulk To promote the release of the movie“The Incredible Hulk”, Universal employed mobile marketing in a campaign that included downloadable“Hulk”games, graphics, and ringtones along with mobile-based contests and special prizes. Radio Trivia Contest A radio station in Germany used SMS earlier this year as part of a promotional event to increase market share and drive ratings. A mobile trivia game was launched with questions broadcast at random times over a 5-day period. Listeners who heard the questions could SMS answers from their mobile phone to the station. Scores were automatically tracked and for participants answering all questions correctly, an on-air trivia showdown for the grand prize. txtNation Global Reach, Personal Touch. ®
  • 4. 04 Mobile cross-promotion at McDonalds In a promotion around the premiere of the hit movie Signs, McDonalds in the Netherlands conducted a wireless promotion where customers were given unique in-pack codes with their purchases and instructed to send the codes to a designated number via SMS. Participants were then sent a movie quiz to their mobile phone. Those answering all questions correctly could win trips to Euro-Disney, mobile phones, and mobile service packages. Smirnoff Mobile Sweepstakes In a promotion targeting the“clubbing crowd”, Smirnoff offered a free dance CD in every six-pack of Smirnoff ICE. Inside the CD was also a unique code and instructions to SMS the code to a special number to immediately find out if an expense-paid clubbing vacation had been won. The UK event generated over 200,000 responses. Coors Mobile Trivia For brand promotion and to help pubs generate additional revenue during low-traffic times, Coors ran a UK promotion where every pint of Coors beer purchased came with a free game card. Following instructions on the card, participants were sent a series of trivia questions to their mobile phones. If all questions were replied to correctly, the player won an instant free pint. The game generated additional pub revenue, increased brand awareness, and most importantly, opened an interactive channel between the Coors brand and the participants. txtNation Global Reach, Personal Touch. ®
  • 5. 05 Nestlé’s Interactive TV spot To promote the new Kit Kat Chunky, Nestle conducted an event that coupled television advertising with mobile interaction. Viewers watched new Kit Kat television spots and were sent SMS quiz questions related to the commercial. Users quickly responding to the questions could win a year’s supply of the new product. Garfield goes Mobile Mobile alerts are not just about news and sports scores. Even your favourite comics are available as shown by GoComics last May with a service that delivered a daily dose of Garfield in full- colour directly to subscribers’mobile phones. First, trust our experience. We lead the mobile messaging industry. txtNation Global Reach, Personal Touch. ®
  • 6. txtNation Global Reach, Personal Touch. ® Talktous. Main enquiries Email: sales@txtnation.com Phone: +44 (0)1752 484 333 txtNation Billacombe Road Plymouth PL9 7HX Worldwide London, United Kingdom Email: sales_uk@txtnation.com Phone: +44 (0)203 283 8828 New York, United States Email: sales_usa@txtnation.com Phone: +1 866 736 0022 Paris, France Email: sales_france@txtnation.com Phone: +33 (0)17 070 0499 Frankfurt, Germany Email: sales_germany@txtnation.com Phone: +49 (0)692 222 7307 “txtNation”and the txtNation logo are registered trademarks of txtNation Ltd in the United Kingdom and other countries. Copyright © and database right txtNation Limited. All Rights Reserved. Registered in England & Wales with company no. 5642278.