Buy Game Credit wanted to allow customers without credit cards to purchase Microsoft Xbox points and memberships via mobile payments on their website and mobile site. TxtNation enabled this through their Payforit and Direct Billing services across many countries, connecting to TxtNation's APIs. TxtNation negotiated lower transaction fees with mobile networks after discussing Buy Game Credit's business case. The payment method launched successfully first in Sweden and Norway, then other countries, with 93% of customers surveyed saying they would only use mobile payments to buy Xbox points.

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Case study
Winning the mobile payment game
Objective
Buy Game Credit needed to provide an instant pur-
chase mechanism to allow non-credit card customers
to buy Microsoft Xbox points and Gold Membership with
their mobile phones.
txtNation enabled Buy Game Credit to provide mobile
payments through their website and mobile site via
Payforit and Direct Billing across a number of countries
worldwide, connecting to the txtNation Gateway APIs to
power their in-site purchasing.
Course of action
Working with the mobile network operators, txtNation
were able to negotiate lower transaction fees after dis-
cussing this specific business case.
Results
The payment method went live first in Sweden and Nor-
way, and then on to other countries, all with a successful
launch and great response. Buy Game Credit spoke to
their customers via a survey and found that 93% would
never buy their Xbox points with any payment method
other than mobile payments.
Typically before now sold ‘physically’ in a retail environ-
ment, Buy Game Credit can now afford to sell Xbox
points by mobile and still remain competitive, thanks to
txtNation’s negotiations with the networks.
We spoke to our customers and 93%
said they would never buy their Xbox
points with any other payment method
after using mobile payments.
(Buy Game Credit)
Buy Game Credit
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