As trusted sources of information in their communities, schools are uniquely suited to help families learn more about their new health coverage options. In our webinar, we highlighted the strategies schools are using to help students and their families get affordable health coverage, and our panel shared successful outreach resources for reaching important communities — including young parents, key minority groups, and women.

1. © 2014 Enroll America and Get Covered America
EnrollAmerica.org | GetCoveredAmerica.org
Health Coverage + Schools: Why and How
to Conduct School-Based Outreach
July 22, 2014

2. © 2013 Enroll America | EnrollAmerica.org
Agenda
Welcome & Introductions
Ambar Calvillo
National Director of Stakeholder Engagement, Enroll America
ALL IN For Health Campaign
&
Montebello Unified School
District
Astrid Campos
Campaign Manager, The Children's Partnership
Jose Franco
Principal on Assignment,
Pupil & Community Services Division
Harlandale Independent
School District
Leslie Garza
Public Information Officer
Q&A

3. Schools Connecting Families
to Coverage
ALL IN Campaign
July 22, 2014
Astrid Campos
Campaign Manager, ALL IN For
Health
The Children's Partnership

4. ALL IN is a Campaign to equip education
leaders with the tools they need to educate
families and individuals in the school, early
learning, and after-school community about
health coverage opportunities and connect
uninsured children, parents, and employees to
health coverage.

5. Target Audience
•Parents
•Children
•Employees
•Community Members
Avenues
•Schools
•After-School Programs
•Early Learning Sites

6. Key Campaign Partners
•California Department of Education
•Covered California
•California School Boards Association
•California School-Based Health Alliance
•California Coverage and Health Initiatives
•Get Covered/Asegúrate
Additional Campaign Partners
•California State PTA
•California Head Start Association
•Child Care Resource and Referral Network
•First 5
•MomsRising
•After-School programs
•Schools/school districts
•School administrators
•Other education leaders

7. Roles of Partners
• Provide strong connection to leaders with deep education
and community networks
• Provide strategic advice
• Connect Campaign to enrollment counselors
• Disseminate materials
• Present and table at conferences and other events
• Spread message through social media and blogs

8. Campaign Activities
Provide Information and Education
•ALL IN Toolkit
•Fact sheets
•Wallet card
•Spanish language materials
•Website www.allinforhealth.org
•Local and statewide presentations
•Conferences
•Webinars
•Dissemination of information and tools by partners

9. Campaign Activities
Partner with California State Superintendent
of Public Instruction to Encourage Schools
to Get Involved
• Convened statewide education leaders
• Letters to county and school
superintendents
• Speeches
• Media events

10. Campaign Activities
Work with Schools, Early Learning Sites,
and After-School Programs
• Presentations
• Health fairs and other events
• Enrollment events

11. Campaign Activities
Provide Technical Assistance
• Connect schools to enrollment counselors
• Educate about eligibility and enrollment process
• Provide assistance and advice around outreach and
enrollment

12. Results
1. ALL IN made nearly 650,000 contacts with parents, students and school employees
across CA with information about enrolling in health coverage
2. Approximately 4,430 individuals learned about health coverage by participating in
one of 86 ALL IN webinars, presentation, and other events
3. Nearly 400 individuals enrolled in coverage through one of 11 ALL IN enrollment
events
4. During open enrollment, 1.4 million individuals enrolled in Covered California and
1.9 million individuals enrolled in Medi-Cal

13. Lessons Learned
and Best Practices
1. Intensive outreach is crucial to connect uninsured to health coverage
• Four to six contacts are needed for an individual to enroll
• Hearing the message from multiple sources increases success
• Highlighting financial assistance is critical
2. Each community is unique
• Materials, messaging, and outreach should be tailored to demographics of
community
• ACA or Obamacare
• Language/culture
• Schools/school districts

14. Lessons Learned
and Best Practices
3. Champions are needed
• State leaders
• School nurses, teachers,
principals
4. Schools need resources
• Technical assistance
• Tools from ALL IN Toolkit
• Connection to community (e.g.
enrollment counselors)
5. Partners are critical

15. Next Steps
Create a sustainable culture of outreach among state education
leaders, schools, early learning sites, and after-school programs
1. Continue to work with California State Superintendent of Public Instruction and
other education leaders to get the message out
2. Add to and update the ALL IN Toolkit
3. Provide technical assistance to statewide organizations and schools
4. Work closely with 10 schools to build a culture of health coverage
5. Focus on key dates and events for messaging and activities, such as back-to-
school, renewal, open enrollment, and a day of action in January
6. Disseminate information and tools through the ALL IN Campaign and partners
7. Implement a targetted, complementary strategy to engage the early learning
community in outreach with our partner, California Coverage & Health
Initiatives

16. Thank You!
Astrid Campos
acampos@childrenspartnership.org
Find Us On
Website: www.allinforhealth.org
Facebook: The Children’s Partnership
Twitter: @ALLinForHealth
Email: allinforhealth@childrenspartnership.org

17. Montebello Unified
School District
July 22, 2014
Jose Franco
Principal on Assignment, Pupil &
Community Services Division

18. March 2014 Enrollment
Event: Outreach
• District-wide outreach to over
30,000 parents and families
• Robo calls
• Flyers
• One-on-one contacts
• 3-4 reminder calls
• Parent groups

19. March 2014 Enrollment
Event: Day of Event
• Partnered with ALL IN, Montebello
Teachers Association, Teachers
Union, PTA, and Telemundo
• Hosted enrollment event at
Montebello Teachers Association
Conference Center
• 6 Certified Enrollment Counselors
present
• Over 200 individuals attended

20. March 2014 Enrollment
Event: Follow Up
• ALL IN identified enrollment
counselors to follow up with
every family and individual that
did not get assistance at event
• Montebello Teachers
Association kept their building
open
• MUSD updated website to
provide information about
opportunities to enroll in
coverage after the event
• Enrolled 164 individuals

21. Thank You!
Jose Franco
Franco_Jose@montebello.k12.ca.us

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EnrollAmerica.org | GetCoveredAmerica.org
Q & A
Session