Nutrition communication

1. A Presentation
ON
Nutrition Communication

2. Communication
• A process of exchanging information & data
person to person to a target audience, or
community with definite goals and objectives.
• Also includes the response of the recipients.
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3. Nutrition Communication
The art and technique of informing,
influencing, and motivating individual,
institutional, and public audiences about
important nutritional issues.
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4. Objectives of Nutrition Communication
• To improve the nutritional status of a specific
community
• To restrict misinformation about nutrition
• To implement healthy diet
• To encourage on home production practice
• To ensure better use of food resources
• To eliminate wrong concepts & idea about
nutrition.
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5. Strategies of Nutrition Communication
• Must linked to the planned
intervention
• Follow a systematic field
information
• Aim to change the knowledge,
attitude of the beneficiary group of
population
To Whom??
What Message??
Which Media??
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6. Identification Of Target Groups
• Primary target group: Mother of the children
Segment A: illiterate mothers living in rural areas
Segment B: illiterate mothers living in urban areas
Segment C: literate mothers
• Secondary target group: Health workers, social workers,
journalist, teachers.
• Tertiary target group: Administrative and technical officers
of various sectors, father of the children.
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7. Tools of Nutrition Communication
1. Message
- Formulation of an idea or concept
- Needs to transmit to specific population
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8. Cont…
2. Media
- Channel of communication
- Which transmits message
Examples: Health centre and school lessons, Newspaper.
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9. Cont…
3. Supporting Materials
- Elements used in message transmission
Examples: Poster, Projector, white board, leaflet, wall chart etc.
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10. Media of Nutrition Communication
 Auditory aids: Microphones, tape recorders, radio.
 Visual aids: White board, flannel graph, projectors, silent films.
 Audio-visual aids: Tv, computer, slide tape combination, sound films.
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11. Limitation of Media
• Physiological: Difficulties in hearing, expression
• Psychological: Emotional disturbances ,
language or comprehension difficulties.
• Environmental: Noise, invisibility, congestion.
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12. Methods of Nutrition Communication
1. Individual approach
 Personal contact
 Home visits
 Personal letters
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13. Cont..
• Advantages
 Helps an agent in building rapport
 Facilitates to gaining about
knowledge of nutrition
 Helps in changing attitude of the
people
 Enhances effectiveness of group &
mass methods
 Facilitates getting feedback
information
• Disadvantages
 Time consuming
 Has low coverage of audience
 May develop bias towards some
persons
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14. Methods of Nutrition Communication
2. Group approach
 Lectures
 Demonstration
 Discussion methods
 Field visit
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15. Cont…
• Advantages
 Enables face-to-face contact
 More opportunities for interaction &
feedback
 Less expensive than individual method
 More effective than mass method
• Disadvantages
 May create a difficult
learning situation
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16. Methods of Nutrition Communication
3. Mass approach
 TV, Radio , Newspaper, Internet
 Printed materials, Direct mailing,
Posters,
 Exhibition, Model
 Folk methods
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17. Cont..
• Advantages
 Suitable for creating general
awareness
 Helps in transferring nutritional
knowledge
 Large number of people
communicated within a short time
 Facilitates quick communication
 Less expensive due to more
coverage
• Disadvantages
 Less intensive methods
 Little scope for personal contact
 Little opportunity for interaction
 Difficulty to get feedback
information
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18. Formulation of Nutritional Message
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19. Criteria of a Good Nutritional Message
• Epidemiogically correct
• Affordable
• Culturally acceptable
• Realistic
• Meets a felt need
• Easy to understand
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20. Testing of nutritional message
1. Focused Group Interview
Formulating group(contain at least 8-
12 people)
Conducting interview
Counting no. of respondants
 If no. of respondants is less, then further modification of message is needed.
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21. Cont…
2. Individual in-depth Interview
• Field testing on individual basis
• In-depth exploration of target
audience, attitude, belief and emotion
in response to the message
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22. Cont…
3. Questionnaire
Making open, closed or pictorial form
of questionnaire
Distributing the questionnaire to target
audience
Evaluating the response
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23. Development of Curriculum
• A two-way flow of information and resources should be emphasized in all
nutrition and communication programs.
• More and better quality training programs are recommended.
• Should effectively combine the process and approaches of social marketing,
social mobilization of communication.
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24. References
• Park Community Medicine
• ESSENTIALS OF PUBLIC HEALTH DENTISTRY – SOBEN PETER
• Bulletin of the World Health Organization 2009;87:116-122. doi:
10.2471/BLT.08.051789
• Social Communication in Nutrition: A Methodology for Intervention- Michel
Andrien
• Nutrition Education for the Public: Discussion Papers of the FAO ..., Issue
62-Food and Agriculture Organization of the United Nation
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