Marketing Outreach Initiative Presentation

1. Greehey Scholars Program Marketing Outreach Initiative 2010-2011

2. Purpose Attractand retain the most qualified students, both locally and internationally, by offering professional and personal development, as well as a full-ride scholarship to St. Mary’s University.

4. Content Outline

5. Vehicle Outline

7. Elements: Tagline Be a Greehey!

9. Mr. Greehey is a great example of hard work and dedication to serving others.

10. Scholars call each other and introduce each other like this. E.g. “This is Rebecca, she’s a Greehey too.”

11. Elements: Slogan Learn. Serve. Lead.

13. We do more than volunteer; we serve our community to create a meaningful impact.

17. T-shirts

18. DVD

20. Vehicles: Brochures

22. Parents