SlideShare a Scribd company logo
STRATEGIES
 Real time social media marketing.
 Tweeting an image of a milk bottle with an oreo cookie featuring the tagline
“long live the cream”.
 Oreo’s daily twist social media campaign.
 Oreos cookie v/s. cream video campaign
Secret behind Oreo’s social media
marketing success
 By clearly defining SMART (S-pecific M-easurable A-ctionable R-elevant T-ime)
related goals for each strategy.
 Being timely and topical.
 Promoting consistency and frequently.
 Using graphics, simple concept.
 Taking into account the circumstantial emotions.
 Having fun.
SWOT ANALYSIS
THANK YOU

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Oreo biscuits

  • 1.
  • 2. STRATEGIES  Real time social media marketing.  Tweeting an image of a milk bottle with an oreo cookie featuring the tagline “long live the cream”.  Oreo’s daily twist social media campaign.  Oreos cookie v/s. cream video campaign
  • 3. Secret behind Oreo’s social media marketing success  By clearly defining SMART (S-pecific M-easurable A-ctionable R-elevant T-ime) related goals for each strategy.  Being timely and topical.  Promoting consistency and frequently.  Using graphics, simple concept.  Taking into account the circumstantial emotions.  Having fun.