Pursue
your
passion
Russ Norton
IC Managing Consultant, London
@scarlettabbott @commsruss
5+ years IC experience
in-house and agency
20+ years experience
as a gay man
Internal
Communications
is important
Diversity &
Inclusion
is important
Why is
internal communication
important?
How do you articulate
the importance of
internal communications?
slido.com: sa2709
Lisa
We help employees to
understand more about the
company they work for, so
that they enjoy working
there, work hard and stay
loyal to the business.
Andy
Helping large organisations connect with
their workforce - keeping them informed
and focused on the right things.
Alastair
I'm basically an internal journalist for the business.
I tell people what they need to know about where the
organisation is going and how they can help get there.
Hopefully, I give them a way to have their say, too.
Rayna
The end goal is two fold: help employees
understand where the business is going
and inspire them to take the action needed
to drive the business forward.
Lu
We help colleagues to better
understand what their
business is about, what the
organisation is trying to
achieve, and how, as
individuals, they can
contribute and be part of the
success, meaning they will
hopefully enjoy their job more.
Russ
I’d say we make
sure the right
people have the
right information at
the right time, in
order to help them
do their jobs better.
The world is
changing very fast.
Big will not beat
small anymore.
It will be the fast
beating the slow. Rupert Murdoch
21st Century Fox
1) Collaborating
and innovating
2) Getting closer
to customers
Gartner, 2017
89%
customer experience
of companies expect
to compete mostly
on the basis of
Great internal
communications
leads to:
Gartner, 2017
Laura Goodwin, University of Oxford, 2014
+40%
customer
satisfaction
+44%
employee
retention
+56%
customer
loyalty
+ 36%
overall performance
+50%
safety
+50%
productivity
+33%
profitability
1) Collaborating and innovating
2) Getting closer to customers
Internal
Communications
is important
Diversity &
Inclusion
is important
Why is
diversity & inclusion
important?
How do you articulate
the importance of
diversity & inclusion?
slido.com: sa2709
Personality
Internal
dimensions
Age
Physical ability
Race / Ethnicity
Sexual orientation
Gender
Geographic
location
Marital status
Parental status
Work
experience
Education
Religion
Appearance
Income
External
dimensions
Organisational
dimensions
Management
status
Division
Work location
Level of
seniority
Department
Work field
Length of
service
Job
function
Cognitive diversity
The blending of unique perspectives
within a team.
The acceptance and celebration of
unique ideas, experiences,
and ways of thinking.
The ability to draw on what makes us different
to find solutions, overcome challenges and achieve business goals.
Deloitte, 2012
People that
feel included
are more likely
to outperform
at work
Inclusive cultures
are 83%
more innovative
Deloitte, 2012
1) Collaborating and innovating
2) Getting closer to customers
Internal
Communications
is important
Diversity &
Inclusion
is important
So what’s the
opportunity?
1) Collaborating and innovating
2) Getting closer to customers
Internal
Communications
is important
Diversity &
Inclusion
is important
What is
authenticity?
It’s about being aware of yourself in context
of your situation and the people around you
It’s about making intelligent,
consistent choices based on values
It’s being about true to yourself and
aware of your impact on others
What is
inauthenticity?
It undermines your values
It has a negative impact on your relationships
It’s exhausting
It can affect a lot of people
A recent study found that
61% of employees
reported that they
‘cover up’ some personal characteristic
in order to assimilate into their organisation
AssociationAdvocacyAffiliationAppearance
How they
look
How they
behave
Who they speak
up for
Who they spend
time with
1) Collaborating and innovating
2) Getting closer to customers
Internal
Communications
is important
Diversity &
Inclusion
is important
Role models inspire
Role models can show that their difference is OK…
so others’ difference might be OK too
People who work in internal communications are
some of the most visible and influential
role models in any organisation
We are all role models,
but what kind of role models
do we choose to be?
Internal
Communications
is important
Diversity &
Inclusion
is important
Our influence:
• We can offer education and raise awareness that
builds a more informed and understanding team
• We can give a platform to positive role models that
influences a more accepting and inclusive culture
• We can do the right thing
because it’s the right thing to do
• We can bring about
tangible commercial benefit
1) Collaborating and innovating
2) Getting closer to customers
Internal
Communications
is important
Diversity &
Inclusion
is important
More happy and engaged employees
Visibility
and
influence of
authentic
role
models
= tangible, commercial success
The big opportunity is to
foster a culture in which people
can be their authentic selves and
unlock the full commercial potential
of any organisation
Let’s talk…
a) How can I talk about diversity in
an authentic way when my organisation
isn’t particularly diverse?
b) How do I get more people involved as
allies of diversity & inclusion?
c) How do I persuade the business that
diversity & inclusion deserves more airtime?
Let’s talk…
Reflections
and actions
1. The thing I will do from now on
as a result of tonight’s
conversation is…
slido.com: sa2709
2.The change I aim to make
at my organisation as a result
of tonight’s conversation is…
slido.com: sa2709
3.The a-ha moment I had
as part of tonight’s
conversation was…
slido.com: sa2709
scarlettabbott Future Functions - diversity & inclusion

scarlettabbott Future Functions - diversity & inclusion

  • 5.
  • 6.
    Russ Norton IC ManagingConsultant, London @scarlettabbott @commsruss 5+ years IC experience in-house and agency 20+ years experience as a gay man
  • 7.
  • 8.
  • 9.
    How do youarticulate the importance of internal communications? slido.com: sa2709
  • 10.
    Lisa We help employeesto understand more about the company they work for, so that they enjoy working there, work hard and stay loyal to the business. Andy Helping large organisations connect with their workforce - keeping them informed and focused on the right things. Alastair I'm basically an internal journalist for the business. I tell people what they need to know about where the organisation is going and how they can help get there. Hopefully, I give them a way to have their say, too. Rayna The end goal is two fold: help employees understand where the business is going and inspire them to take the action needed to drive the business forward. Lu We help colleagues to better understand what their business is about, what the organisation is trying to achieve, and how, as individuals, they can contribute and be part of the success, meaning they will hopefully enjoy their job more. Russ I’d say we make sure the right people have the right information at the right time, in order to help them do their jobs better.
  • 11.
    The world is changingvery fast. Big will not beat small anymore. It will be the fast beating the slow. Rupert Murdoch 21st Century Fox
  • 12.
    1) Collaborating and innovating 2)Getting closer to customers
  • 13.
    Gartner, 2017 89% customer experience ofcompanies expect to compete mostly on the basis of
  • 14.
    Great internal communications leads to: Gartner,2017 Laura Goodwin, University of Oxford, 2014 +40% customer satisfaction +44% employee retention +56% customer loyalty + 36% overall performance +50% safety +50% productivity +33% profitability
  • 15.
    1) Collaborating andinnovating 2) Getting closer to customers Internal Communications is important Diversity & Inclusion is important
  • 16.
    Why is diversity &inclusion important?
  • 17.
    How do youarticulate the importance of diversity & inclusion? slido.com: sa2709
  • 18.
    Personality Internal dimensions Age Physical ability Race /Ethnicity Sexual orientation Gender Geographic location Marital status Parental status Work experience Education Religion Appearance Income External dimensions Organisational dimensions Management status Division Work location Level of seniority Department Work field Length of service Job function
  • 19.
    Cognitive diversity The blendingof unique perspectives within a team. The acceptance and celebration of unique ideas, experiences, and ways of thinking. The ability to draw on what makes us different to find solutions, overcome challenges and achieve business goals.
  • 20.
    Deloitte, 2012 People that feelincluded are more likely to outperform at work
  • 21.
    Inclusive cultures are 83% moreinnovative Deloitte, 2012
  • 22.
    1) Collaborating andinnovating 2) Getting closer to customers Internal Communications is important Diversity & Inclusion is important
  • 23.
  • 24.
    1) Collaborating andinnovating 2) Getting closer to customers Internal Communications is important Diversity & Inclusion is important
  • 25.
    What is authenticity? It’s aboutbeing aware of yourself in context of your situation and the people around you It’s about making intelligent, consistent choices based on values It’s being about true to yourself and aware of your impact on others
  • 26.
    What is inauthenticity? It underminesyour values It has a negative impact on your relationships It’s exhausting It can affect a lot of people
  • 27.
    A recent studyfound that 61% of employees reported that they ‘cover up’ some personal characteristic in order to assimilate into their organisation AssociationAdvocacyAffiliationAppearance How they look How they behave Who they speak up for Who they spend time with
  • 28.
    1) Collaborating andinnovating 2) Getting closer to customers Internal Communications is important Diversity & Inclusion is important
  • 29.
    Role models inspire Rolemodels can show that their difference is OK… so others’ difference might be OK too People who work in internal communications are some of the most visible and influential role models in any organisation
  • 30.
    We are allrole models, but what kind of role models do we choose to be?
  • 31.
  • 32.
    Our influence: • Wecan offer education and raise awareness that builds a more informed and understanding team • We can give a platform to positive role models that influences a more accepting and inclusive culture • We can do the right thing because it’s the right thing to do • We can bring about tangible commercial benefit
  • 33.
    1) Collaborating andinnovating 2) Getting closer to customers Internal Communications is important Diversity & Inclusion is important More happy and engaged employees Visibility and influence of authentic role models = tangible, commercial success
  • 34.
    The big opportunityis to foster a culture in which people can be their authentic selves and unlock the full commercial potential of any organisation
  • 35.
  • 36.
    a) How canI talk about diversity in an authentic way when my organisation isn’t particularly diverse? b) How do I get more people involved as allies of diversity & inclusion? c) How do I persuade the business that diversity & inclusion deserves more airtime? Let’s talk…
  • 37.
  • 38.
    1. The thingI will do from now on as a result of tonight’s conversation is… slido.com: sa2709
  • 39.
    2.The change Iaim to make at my organisation as a result of tonight’s conversation is… slido.com: sa2709
  • 40.
    3.The a-ha momentI had as part of tonight’s conversation was… slido.com: sa2709

Editor's Notes

  • #3 Rachel and Jez
  • #4 We’re one of the UK’s leading internal communication agencies and we help organisations to improve their performance. How? By supporting them to better understand, engage and inspire their people. We were awarded Best Agency 2016 at the CIPR Inside awards in February.
  • #26 So here’s Stonewall’s interpretation of authenticity. It’s about being aware of who you are. Reflecting on what’s important to you. Reflecting on how you behave is perceived by others, and – without editing yourself and while staying true to yourself – moderating your behaviour to be appropriate to the situation you’re in.
  • #27 So here’s Stonewall’s interpretation of authenticity. It’s about being aware of who you are. Reflecting on what’s important to you. Reflecting on how you behave is perceived by others, and – without editing yourself and while staying true to yourself – moderating your behaviour to be appropriate to the situation you’re in.