1 Parts 3 Progress 2 Whole Articulating a clear story
Platform Platformesday, 14 June 2011 Tuesday, 14 June 2011
Isolate thedynamicGiven a short case study (andpossible online research): A canvas with only 3 post-its A paragraph on why this is thekey dynamic
Business model pitches Explains the overall business in ﬁrst 90 seconds Focused on the right bits Used fewest post-its Good, energetic story Connects trends, customer problems & current behavior to proposed
Business model options Pure quantity Breadth of variation Legibility Understandable when they review them in 3 months?
Problem Solution Excited Feature Goal Remiss UpsetPerson Obstacle Alternative request Pair. One interviewer, one notetaker. One phrase per card.Interviews! Use the icons as your record notes. The order doesn t matter, but bring up each topic during the interview.
Add a zero1.Pick a startup, ideally local.2.Think of 3 ways to add a zero (an order of magnitude)3.Email them to the founder, asking to discuss.4.Write up lessons learned from the conversation.5.Automatic 100% if the startup tried it and learned something!
SegmentationReduce an idea with a broadmarket to 10 possible segments,each with a TAM lower than1,000.Include at least one likelyawareness channel for each.Pick one. Turn in a contact list ofprospects in that segment.
Pivot or persevere?Given a short case study: Analysis of the commitments and signals from customers Exploration of the possible learning goals Description of a reasonable way to achieve this learning.
Signal vs. NoiseLog into an analytics account (or look at print-outs) andisolate the growth engine from the TechCrunch trafﬁc.Turn in the relevant numbers only, with a paragraphexplaining why this is the growth engine.
How do we gradeCustomer Development? Got conversations Note-taking Asked good questions Analysis of multiple conversations
Option CardsStudents are taught how to use optioncards in their startup. At the end of thesemester, they submit their decks. Quantity of cards 2 subsets, based on differentﬁctitious problems(low conversion rate, Google becomesyour competition, failed to build, etc.)
Lean UsabilityOptimise a university web app.Groups of 4 run 4-5 30-minuteusability tests, submitting: Whiteboard snapshot #1 problem discovered List of other problems & why theyweren’t chosen.
Hacking timeHack a personal habit this week. Write a paragraph on whatyou tried, and why. Write another on how it went.
MVP designGiven a short case study, and a speciﬁc learning goal: Good balance of speed, cost and certainty of learning Clear steps Clear success metric
Flexible curriculumLay out the big principlesyou want to impart.Come up with a set ofswappable options.Assemble them asneeded. Don’t convergeuntil you need to.
F-Day PrinciplesIterateDo LessUnderstand The Big PictureLearn, then ConﬁrmFocus On Your Next Steps
Flexible curriculumMake sure they ﬁt well by, looking at theoverall output: Each principle was conveyed andapplied in practice. The energy levels stayed high all day. The overall tone conveyed the rightmessage. (We walked the talk.) It adapted to student needs.
Project framing1. Just build a company2. Build your best idea3. Lots of small projects
Rules of thumbStrip away irrelevancies mercilessly.Make them apply it in the next 5 minutes.Make it accessible. Use plain speak.
Keep your shirt!What I’ve got What I can doMake friends!
Personal inventoryStudents make two lists on a single page: What I’ve Got What I Can Do (startup ideas)They’re graded on the length of the list andthe relevance of the ideas to their resources.
Constrained launchesWith enough harnesses, these are 1-2 weekpractical assignments:Launch a consumer/SME SaaS MVP.Launch a drop shipper.Concierge a market place (ﬁnd liquidity)Build an audience. (blog, Twitter, Google+, etc.)Launch an enterprise service.Growth hack a startup.
Thank You! We are Founder-Centric.Salim Virani Rob Fitzpatrick@SaintSal @robﬁtzsalim@foundercentric.com firstname.lastname@example.org
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