Making Digital Work - Learnings

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Making Digital Work - Learnings

  1. 1. We went to New York andall we got were somefancy PowerPoint slidesDecember 10, 2010
  2. 2. Lesson 1These are scary times
  3. 3. Lesson 2Brands are “out of control”
  4. 4. CONSUMERS LAUGH, CRY AND JEER TOGETHER
  5. 5. Lesson 3Rethink the brief
  6. 6. ?
  7. 7. NEW BRIEFS:Don’t assume ads are the answerDon’t talk at people; offer utilityRethink the targetPlan for participation, sharing
  8. 8. Lesson 4Rethink the outputs
  9. 9. FROM:COMMUNICATINGPRODUCTSTO:COMMUNICATIONPRODUCTS
  10. 10. COMMUNICATIONPRODUCTS:Not necessarily adsDon’t talk at people; offer utilityAre participatory, shareable
  11. 11. Lesson 5Nothing ever ships (dammit)
  12. 12. Lesson 6Experiment with newprocesses and structures
  13. 13. Lesson 7Make things
  14. 14. ACT LIKE A START UP
  15. 15. Lesson 8The idea is still king
  16. 16. Lesson 9Read
  17. 17. § Cognitive Surplus and Here Comes Everybody, Clay Shirky§ Convergence Culture, Henry Jenkins§ Program or Be Programmed, Douglas Rushkoff§ Spark, Flipped, Baked In, John Winsor§ Drive, Daniel Pink§ Change by Design, Tim Brown§ The Black Swan, Nassim Taleb§ Rework, Jason Fried and David Hansson§ Free, Chris Anderson§ Everywhere, Adam Greenfield§ Hackers, Steven Levy§ Groundswell, Josh Bernoff
  18. 18. makingdigitalworknyc.posterous.com
  19. 19. What now?

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