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Contextual user research handout part 2

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Contextual user research handout part 2

  1. 1. Contextual User Research Part 2 Mumin YuFounder & Principle Consultant, Userxing UXLab Director, iNSIGHT Center 1
  2. 2. Wall Walking Generating ideas 2
  3. 3. Assembly the team• 6 - 8 people• Product manages, designers, engineers, marketing researchers, sales...• Could include top managers now 3
  4. 4. Explain the process 4
  5. 5. Read diagram• Do it alone and silently• Read from top down• Ask yourself “if this is what’s going on with the users, how can I improve it?”• Come up design ideas on higher level• Do 2 - 3 rounds 5
  6. 6. Read others’ design ideas• Ask yourself “What would make that design idea even better?” 6
  7. 7. Write down design ideas• Write on a new orange sticky note• Stick it next to the note inspiring you• Avoid thinking feasibility 7
  8. 8. Frequently Made Mistakes• NOT generate ideas• NOT extend ideas• NOT think out of the box 8
  9. 9. Hot Ideas Prioritizing ideas 9
  10. 10. Assembly the team• 6 - 8 people• Product manages, designers, engineers, marketing researchers, sales...• Better include top managers now 10
  11. 11. Explain the process 11
  12. 12. Discuss key issues• Think of key issues based on your impression• Support the key issues using the data• Write down the key issues on the poster 12
  13. 13. Combine ideas• Scan diagram quickly looking for ideas• Write down ideas that support key issues• Discuss together to combine ideas together 13
  14. 14. Write Down Hot Ideas• An idea that capture the imagination of the team• A slogan the team wants to commit to• A metaphor for what the work could be like 14
  15. 15. T he virtual classroomconnecting childrenf rom different partsof the world 15
  16. 16. Frequently Made Mistakes• NOT think big• NOT sloganize ideas• NOT combine ideas 16
  17. 17. Exercise 30 minutes 17
  18. 18. VisioningEnvisioning ideas 18
  19. 19. Assembly the team• 6 - 8 people• Product manages, designers, engineers, marketing researchers, sales...• Better exclude top managers 19
  20. 20. Explain the process 20
  21. 21. Assign rolesStorytellers Sketcher Moderator 21
  22. 22. Start with one hot idea 22
  23. 23. Tell chain story• Define character & scene• Tell story about single interaction• Continue the story for 3 rounds• Clarify detail 23
  24. 24. Sketch it down• Do it quickly• Don’t worry about detail• Use text to help if necessary 24
  25. 25. 25
  26. 26. Frequently Made Mistakes• NOT tell story about design• NOT tell story based on user data• NOT sketch quickly• NOT takes turns 26
  27. 27. Do Plus & Minus• Do it when you have created 2 - 4 visions• Write down the vision’s positive attributes• Write down the vision’s negative attributes• Think of solutions for each negative attributes 27
  28. 28. Consolidate visions• Break down visions• Add other ideas• Rewrite the story• Storyboard the story 28
  29. 29. 29

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