Frontiers of Interaction 2011 - Successful Collaboration

Successful Collaboration,[object Object],Keep your clients happy,[object Object],FOI11 Steve PortigalJune 20, 2011 @steveportigal,[object Object]

Introduction 5 minutes ,[object Object],Exercise: Role-playing 25 minutes,[object Object],Philosophy and Tactics for Collaboration30 minutes ,[object Object],Exercise: Role-playing 25 minutes ,[object Object],Wrap Up 5 minutes ,[object Object],Agenda,[object Object]

Today: Designers, working with clients,[object Object],In our fields we have a lot of assumptions about the natural relationship between designers and clients. Let’s look at how to create harmony instead of conflict.,[object Object],Who are we? Do you identify with designer? Or with client? Or something else? ,[object Object]

Portigal,[object Object],We help companies discover and act on new insights about their customers and themselves,[object Object]

Take a fresh look at people,[object Object],Use existing ideas as hypotheses,[object Object],What to make or do,[object Object],Refine & prototype,[object Object],Launch,[object Object],Iterate & improve,[object Object],We work throughout the development cycle,[object Object],Explore new ideas,[object Object]

American Lens on Global Experiences,[object Object],Kyoto,[object Object],Amsterdam,[object Object],London,[object Object],Indonesia,[object Object],Istanbul,[object Object],California,[object Object],Paris,[object Object],Taipei,[object Object],Bangalore,[object Object]

American Lens on Global Experiences,[object Object],Canadian,[object Object],Kyoto,[object Object],Amsterdam,[object Object],London,[object Object],Indonesia,[object Object],Istanbul,[object Object],Toronto,[object Object],Paris,[object Object],Taipei,[object Object],Bangalore,[object Object]

Exercise: Role Playing,[object Object],You are the end of a project and are sharing your final deliverables with your client (your client might be internal or external; you might be freelance, internal, or with an agency). ,[object Object],Actor 1 – play yourself, as a reasonable, effective designer,[object Object],Actor 2 – play the “worst” client you can imagine,[object Object],Audience – take notes about what happens – what are the breakdowns, failures,[object Object]

Exercise: Role Playing,[object Object],Scene 1,[object Object],[object Object]

Audience: take notes about what you see happening

Action! Repeat as time permits,[object Object]

Debrief: What did we see?,[object Object],[object Object]

Where and why did the dialogue succeed?

What best practices did we see?,[object Object]

Different professions have different cultures,[object Object]

Did he just say culture?,[object Object]

What is culture?,[object Object]

Culture defined,[object Object],How a group of people make sense of the world, through common,[object Object],[object Object]

Acknowledging our differences,[object Object]

Empathy/sympathy for other circumstances,[object Object]

Shared experiences,[object Object],This isn’t just about going to a restaurant – this is a new challenging experience for all of us.,[object Object],We were there to do fieldwork, to do ethnography, to go into Japanese homes. ,[object Object],But this happens whenever we do fieldwork; we’re driving around, getting lost, sharing out of office time, informally, solving problems together, being uncomfortable, dining out.,[object Object],This produces great relationships, you get a lot of insight into what kind of people they are. ,[object Object]

For more on comfort and discomfort,[object Object]

Workshops,[object Object],Shared activities can also be diving into the work together; we have clients join us in the field, read over field notes, come to our office and work through data together, we also do these workshops where people generate ideas. Often, our role is to facilitate them to get the information they need, in many ways we’re stepping back and letting go, we’re not solution givers, we are taking them to the point where they discover solutions. ,[object Object],This can challenge our own feelings of where our expertise is, but again, we are letting go. And interesting things can happen; if you can feel confident about yourself as someone that is enabling OTHERs rather than being yourself the master, then you are in a different position to make things happen.,[object Object]

Go beyond meeting them halfway,[object Object],Understand,[object Object],Create,[object Object]

Frontiers of Interaction 2011 - Successful Collaboration

Frontiers of Interaction 2011 - Successful Collaboration

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