The document discusses trends in consumer behavior and review usage during different shopping seasons throughout the year. Some key findings include:
1) Back-to-school shopping research peaks earlier than expected, in mid-June rather than mid-July as predicted by market research. Review usage is also higher for back-to-school categories during this period.
2) Review usage and shopping patterns during back-to-school match school calendar years around the world, peaking in January in Australia and April in Japan.
3) Review usage hits its highest levels for the entire year on Black Friday and Cyber Monday. Cyber Monday review traffic peaked at 2PM and 8PM CST.
4) In countries that
The document summarizes trends in consumer conversations and online reviews across different product categories and seasons. Some of the key findings include:
1) Back-to-school shopping research peaks earlier than expected, in mid-June through early July rather than mid-late July as predicted by market research.
2) Holiday shopping season from November to December sees the heaviest usage of online reviews, with Black Friday and Cyber Monday being the most reviewed days of the year.
3) New mobile shoppers are acquired during the December holidays and stick with mobile shopping after the new year, making the holiday season important for gaining long-term mobile customers.
US 2016 Holiday Homestretch: Performance to Date Bodes Well for HolidayDeborah Weinswig
1. Holiday Homestretch: Performance to Date Bodes Well for Holiday
2. Holiday Shopping Season Lengthened
3. Some Retailers Shut their Doors on Thanksgiving
4. Thanksgiving/Black Friday Store Traffic Declined Modestly, but Showed Improvement over Recent Years
5. Black Friday Online Sales Hit Record, Mobile Drove Growth
6. Comments from Retailers on Black Friday Results
7. Cyber Monday Set Online Sales Record
8. Amazon Won Cyber Weekend Again
9. Thanksgiving Weekend: E-Commerce’s Share of Holiday Spending Increased
10. Cyber Monday Becomes Cyber Week
11. Sales by Region: Thanksgiving Day Through Cyber Monday
12. With the Bulk of Major Shopping Days Still Ahead, Expect a Last-Minute Rush of Holiday Shoppers
13. Post–Black Friday Drop-Off in Traffic Seen in Last Few Weeks Is Normal
14. Online Traffic Remained Strong in Early December Despite Expected Post–Black Friday Drop-Off
15. Holiday Promotions Generally Consistent with Last Year, Not as Deep as Black Friday’s
16. Retailers Should Take a Holistic View of Consumers to Be Successful
17. Holiday Themes: Fashion Trends
18. Positive Holiday Calendar
19. Favorable Macro Backdrop
Almost half of Christmas shoppers do some of their shopping online. Online shopping for Christmas is increasing, with 46% of shopping being done online on average in 2016. Smartphones are playing a bigger role, with over 70% of Australians owning a smartphone and 62% using their smartphone for Christmas shopping tasks like research. Retailers need to have an online and mobile-optimized presence to reach shoppers who are conducting more activities online and on their mobile devices during the holiday season.
Australians spend over $47 billion on Christmas gifts, holidays, and entertaining between mid-November and Christmas Day. A survey of over 2,000 SCA radio listeners found that while most intend to spend less than they actually do on gifts, with 30% spending $250-500 compared to the 27% who intended to in that range. The majority pay using cash or debit cards. Most common gifts are clothes, books, gift cards, electronics, and toys. Many start shopping in November but online peaks then while in-store remains most popular through December 24th.
Fung Business Intelligence Centre (FBIC) provides market data, analysis, and thought leadership on sourcing, supply chains, distribution, and retail. This document summarizes FBIC's outlook on digital retail and technology trends for 2016, including the top 16 disruptors. E-commerce players expanding offline, the growth of online grocery shopping and fashion resale marketplaces, and new payment technologies like Samsung Pay are highlighted as major trends. Warm weather impacted winter apparel sales during the 2015 holiday season, while mobile commerce experienced strong growth.
- 35.5% of shoppers will start holiday shopping before Black Friday, with most shopping either starting very early or very late in December. Amazon is the most popular shopping destination, planned by 72.1% of shoppers.
- 88.1% of shoppers plan to spend about the same or more than last year on gifts, with over half planning to spend $250-$1000. Younger shoppers are more likely to spend more while older shoppers will spend about the same.
- 32% of shoppers price check products on Amazon while in stores. Fast and free shipping is now an expectation for most shoppers, affecting their choice of retailer. Overall price including shipping is the top factor for
Adobe Digital Insights has released its 2018 online Holiday shopping recap report. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers.
Online Holiday SEM Insights to Help You Get Ahead of The Busy Season and Beyond!Digital Megaphone
The holiday season is the busiest and most profitable time of the year for many businesses with an online presence and paid search is an essential part of any robust marketing plan. Felicia Gardner, Agency Lead, Bing will give you tips on how to make the most of your paid search budget for the holiday season and beyond. You’ll walk away from the session with tips you can use to help build and refine your paid search budget.
The document summarizes trends in consumer conversations and online reviews across different product categories and seasons. Some of the key findings include:
1) Back-to-school shopping research peaks earlier than expected, in mid-June through early July rather than mid-late July as predicted by market research.
2) Holiday shopping season from November to December sees the heaviest usage of online reviews, with Black Friday and Cyber Monday being the most reviewed days of the year.
3) New mobile shoppers are acquired during the December holidays and stick with mobile shopping after the new year, making the holiday season important for gaining long-term mobile customers.
US 2016 Holiday Homestretch: Performance to Date Bodes Well for HolidayDeborah Weinswig
1. Holiday Homestretch: Performance to Date Bodes Well for Holiday
2. Holiday Shopping Season Lengthened
3. Some Retailers Shut their Doors on Thanksgiving
4. Thanksgiving/Black Friday Store Traffic Declined Modestly, but Showed Improvement over Recent Years
5. Black Friday Online Sales Hit Record, Mobile Drove Growth
6. Comments from Retailers on Black Friday Results
7. Cyber Monday Set Online Sales Record
8. Amazon Won Cyber Weekend Again
9. Thanksgiving Weekend: E-Commerce’s Share of Holiday Spending Increased
10. Cyber Monday Becomes Cyber Week
11. Sales by Region: Thanksgiving Day Through Cyber Monday
12. With the Bulk of Major Shopping Days Still Ahead, Expect a Last-Minute Rush of Holiday Shoppers
13. Post–Black Friday Drop-Off in Traffic Seen in Last Few Weeks Is Normal
14. Online Traffic Remained Strong in Early December Despite Expected Post–Black Friday Drop-Off
15. Holiday Promotions Generally Consistent with Last Year, Not as Deep as Black Friday’s
16. Retailers Should Take a Holistic View of Consumers to Be Successful
17. Holiday Themes: Fashion Trends
18. Positive Holiday Calendar
19. Favorable Macro Backdrop
Almost half of Christmas shoppers do some of their shopping online. Online shopping for Christmas is increasing, with 46% of shopping being done online on average in 2016. Smartphones are playing a bigger role, with over 70% of Australians owning a smartphone and 62% using their smartphone for Christmas shopping tasks like research. Retailers need to have an online and mobile-optimized presence to reach shoppers who are conducting more activities online and on their mobile devices during the holiday season.
Australians spend over $47 billion on Christmas gifts, holidays, and entertaining between mid-November and Christmas Day. A survey of over 2,000 SCA radio listeners found that while most intend to spend less than they actually do on gifts, with 30% spending $250-500 compared to the 27% who intended to in that range. The majority pay using cash or debit cards. Most common gifts are clothes, books, gift cards, electronics, and toys. Many start shopping in November but online peaks then while in-store remains most popular through December 24th.
Fung Business Intelligence Centre (FBIC) provides market data, analysis, and thought leadership on sourcing, supply chains, distribution, and retail. This document summarizes FBIC's outlook on digital retail and technology trends for 2016, including the top 16 disruptors. E-commerce players expanding offline, the growth of online grocery shopping and fashion resale marketplaces, and new payment technologies like Samsung Pay are highlighted as major trends. Warm weather impacted winter apparel sales during the 2015 holiday season, while mobile commerce experienced strong growth.
- 35.5% of shoppers will start holiday shopping before Black Friday, with most shopping either starting very early or very late in December. Amazon is the most popular shopping destination, planned by 72.1% of shoppers.
- 88.1% of shoppers plan to spend about the same or more than last year on gifts, with over half planning to spend $250-$1000. Younger shoppers are more likely to spend more while older shoppers will spend about the same.
- 32% of shoppers price check products on Amazon while in stores. Fast and free shipping is now an expectation for most shoppers, affecting their choice of retailer. Overall price including shipping is the top factor for
Adobe Digital Insights has released its 2018 online Holiday shopping recap report. From record breaking revenue numbers on mobile devices, exponential B.O.P.I.S. (Buy Online Pick-Up In Store) growth, to the hottest products sold throughout the season, this report has everything you need to analyze and understand the busiest time of year for retailers.
Online Holiday SEM Insights to Help You Get Ahead of The Busy Season and Beyond!Digital Megaphone
The holiday season is the busiest and most profitable time of the year for many businesses with an online presence and paid search is an essential part of any robust marketing plan. Felicia Gardner, Agency Lead, Bing will give you tips on how to make the most of your paid search budget for the holiday season and beyond. You’ll walk away from the session with tips you can use to help build and refine your paid search budget.
The Milton Special Education Parent Advisory Council (Milton SEPAC) is a nonprofit organization run by parents in Milton, Massachusetts that is dedicated to supporting families with children who have special needs. The SEPAC aims to advise the school district, provide information to parents and educators, and promote inclusion of students with special needs. For the 2014-2015 school year, the SEPAC's goals are to strengthen its infrastructure, improve communication, increase membership, and increase its advocacy and advisory role with the school district on issues like the achievement gap in special education.
Stock prices for the analyzed brands highly correlated with the volume of tweets mentioning those brands, with increases and decreases in stock price matching fluctuations in Twitter mentions. However, negative events for brands did not seem to trigger as much conversation on Twitter as positive events. Twitter is becoming more of a destination for conversation and information rather than just a portal to other sites. Analyses of search terms, tweets, and reviews for one brand found they each focused on different types of language and topics, suggesting each data type provides unique consumer insights.
Este documento anima al lector a atreverse a cuestionar sus creencias y hábitos, a mirar hacia adentro para descubrir su verdadero yo, y a seguir a Jesús para encontrar el verdadero sentido de la vida. También lo insta a ser compasivo con los demás y a incluir en lugar de excluir. La decisión de aceptar este desafío determinará si la persona vivirá o morirá espiritualmente.
The document discusses the benefits of sharing user-generated content (UGC) like reviews across a network of retail partners. It finds that syndicating content can more than triple the total review volume and increase product coverage. This increased volume provides several returns on investment (ROI). First, more reviews correlate with higher conversion rates. Second, the fresh, dynamic UGC improves search engine optimization and traffic. Third, a higher volume of content allows businesses to gain better product insights from customer feedback. Overall, sharing UGC across a network increases sales opportunities, search visibility, and the ability to create more customer-centric products and messaging.
Brand responses to consumer reviews can significantly increase purchase intent and improve perceptions of brands. When brands respond helpfully to negative reviews, purchase intent more than doubles and one third of the negative impact is eliminated. Responses that correct misconceptions or offer refunds/upgrades increase purchase intent by over 85%. However, responses suggesting additional customer service steps have a smaller impact. Overall, brand responses build positive associations and increase sentiment toward products by showing brands care about customers.
1) The document provides a textual analysis of two soap opera trailers, comparing their use of verbal, non-verbal, and technical codes.
2) Trailer 1 for "Kat and Alfie" on EastEnders uses a western theme and diegetic sounds of laughing and a gun clicking to set up conflict between the characters. Trailer 2 for Hollyoaks uses a dark, ominous tone created through low lighting, costumes, and a non-diegetic soundtrack.
3) Both trailers effectively employ shots like close-ups and establishing shots to convey emotion and relationships, but the author prefers the darker, more sinister tone of the Hollyoaks trailer through its lighting and soundtrack.
The document is a cover letter and resume from Alitia Fernandes applying for a job with the recipient's organization. Alitia is currently employed as an IT Recruiter but is seeking new opportunities. She has 2.6 years of experience in HR recruitment and administration. Alitia's cover letter expresses her interest in meeting for an interview in Dubai and she looks forward to future opportunities with the organization.
This document discusses creating measurable goals for IEPs. It emphasizes that goals must be measurable and defined in a way that is specific to each student's unique needs. Progress on goals should be documented through data collected using tools tailored to each goal. Examples are provided of measurable goals and benchmarks for reading fluency and social skills, including how progress would be tracked over time. The use of specific, quantifiable criteria allows schools to determine if a student is making effective progress on their IEP goals.
The document summarizes several departments within a company:
- The Finance Department oversees the entire business, prepares sales reports, and is working on projects to transition accounting systems.
- The Tax Department tracks tax projects, payments, and rail mileage allocated to each state using Excel spreadsheets.
- The Networking Department manages invoice disputes, chassis inventory, and geo-gates (locations for freight transfer) and connects to the Operations department.
- The Sales Department works with agents and customers to regain lost business and solve any issues salespeople encounter.
- The Accounting Department manages intermodal shipping finances, closes books, reconciles balances, and provides data to business leaders using various systems.
This short document promotes creating presentations using Haiku Deck on SlideShare. It encourages the reader to get started making their own Haiku Deck presentation by simply clicking the "GET STARTED" prompt. In just one sentence, it pitches presentation creation using Haiku Deck on SlideShare's platform.
The document analyzes the codes used in three television show trailers:
1) An EastEnders trailer uses sound effects and a voiceover to engage viewers and convey that drama is unfolding.
2) A Hollyoaks trailer uses personal details like workplaces to relate to viewers and emphasizes emotional scenes with camerawork.
3) A Skins trailer uses music, facial expressions, and symbolic clothing to immerse viewers and hint at hidden meanings in the characters.
The analysis identifies successful techniques from each trailer that could be replicated, such as EastEnders' voiceover or Skins' subtle story clues.
Este documento presenta una discusión sobre la relación entre las variables ambientales y la expresión génica. Brevemente describe cómo factores ambientales como la temperatura y la disponibilidad de nutrientes pueden afectar los niveles de expresión de genes en organismos vivos y conducir a cambios fenotípicos.
This document provides a script breakdown for a short film titled "The Cross". It contains 3 scenes that will be filmed at various locations in Sunbury. Scene 1 establishes the main character Ella who has captured her ex-girlfriend Lance and his new girlfriend Nora in a crate. Scene 2 is a flashback showing Ella and Lance together happily in Sunbury Park. Scene 3 shows the present day with Ella miserably walking alone and spotting Lance and Nora together wearing different costumes representative of their roles.
- Cyber Monday remains the top online shopping day, though Thanksgiving Day sales have been cannibalizing Black Friday sales as stores open earlier. Mobile shopping is also growing, accounting for a quarter of online sales during Thanksgiving weekend in 2013.
- Consumers are starting their holiday shopping earlier each year, looking for deals whenever they find them rather than waiting for specific peak days. They are also using mobile devices more for researching products and online shopping.
- Advertisers need to maximize opportunities by extending peak day strategies throughout the season and optimizing the mobile shopping experience, as consumers increasingly shop using smartphones and tablets.
Key Insights for Your 2014 Holiday Search and Social Plan - Bing Ads Webinar ...Kenshoo
This document outlines an exclusive webinar sponsored by Bing Ads on digital marketing insights for the holiday season. The webinar agenda includes presentations on paid search and search and social holiday insights, as well as a panel discussion. The panelists include representatives from Bing Ads, Kenshoo, and BevyUp who will discuss their 2014 holiday search and social plans. Attendees can also participate in an instant poll on their marketing team's preparedness for upcoming November holiday activity and a Q&A session.
APA Style Main Body And In Text CitationsKerry Lewis
Emancipation was one of the most profound consequences of the American Civil War. During and after the war, about four million enslaved African Americans became free, transitioning from slavery to freedom. This generation of newly freed black Americans had a significant influence on American history, though their full impact has yet to be fully recognized. It was a remarkable period of transition as the country and its people grappled with the end of slavery and what freedom meant.
Last year the hottest products of the holiday season were fidget spinners, Hatchimals, and the Nintendo NES. All were sold out by November, leaving customers disappointed and retailers with revenue on the table. Each year, merchandisers are plagued with the dilemma of balancing out of stock and overstock.
Retailers like Toys”R”Us are launching their own online marketplace to offer their customers more products with an endless aisle to keep their customers happy. While the year-long value is clear, during the Holiday season the marketplace model truly shines.
In this webinar, participants will find out:
- Sucharita’s perspective on how marketplaces, including Amazon.com, are dominating online retail, especially during the holidays
- How merchandiser and eCommerce leaders can use the marketplace model to quickly add products to their assortment for a better holiday offering
- Best Buy Canada’s strategy to complement their owned and drop-ship inventory with marketplace categories and products
The Milton Special Education Parent Advisory Council (Milton SEPAC) is a nonprofit organization run by parents in Milton, Massachusetts that is dedicated to supporting families with children who have special needs. The SEPAC aims to advise the school district, provide information to parents and educators, and promote inclusion of students with special needs. For the 2014-2015 school year, the SEPAC's goals are to strengthen its infrastructure, improve communication, increase membership, and increase its advocacy and advisory role with the school district on issues like the achievement gap in special education.
Stock prices for the analyzed brands highly correlated with the volume of tweets mentioning those brands, with increases and decreases in stock price matching fluctuations in Twitter mentions. However, negative events for brands did not seem to trigger as much conversation on Twitter as positive events. Twitter is becoming more of a destination for conversation and information rather than just a portal to other sites. Analyses of search terms, tweets, and reviews for one brand found they each focused on different types of language and topics, suggesting each data type provides unique consumer insights.
Este documento anima al lector a atreverse a cuestionar sus creencias y hábitos, a mirar hacia adentro para descubrir su verdadero yo, y a seguir a Jesús para encontrar el verdadero sentido de la vida. También lo insta a ser compasivo con los demás y a incluir en lugar de excluir. La decisión de aceptar este desafío determinará si la persona vivirá o morirá espiritualmente.
The document discusses the benefits of sharing user-generated content (UGC) like reviews across a network of retail partners. It finds that syndicating content can more than triple the total review volume and increase product coverage. This increased volume provides several returns on investment (ROI). First, more reviews correlate with higher conversion rates. Second, the fresh, dynamic UGC improves search engine optimization and traffic. Third, a higher volume of content allows businesses to gain better product insights from customer feedback. Overall, sharing UGC across a network increases sales opportunities, search visibility, and the ability to create more customer-centric products and messaging.
Brand responses to consumer reviews can significantly increase purchase intent and improve perceptions of brands. When brands respond helpfully to negative reviews, purchase intent more than doubles and one third of the negative impact is eliminated. Responses that correct misconceptions or offer refunds/upgrades increase purchase intent by over 85%. However, responses suggesting additional customer service steps have a smaller impact. Overall, brand responses build positive associations and increase sentiment toward products by showing brands care about customers.
1) The document provides a textual analysis of two soap opera trailers, comparing their use of verbal, non-verbal, and technical codes.
2) Trailer 1 for "Kat and Alfie" on EastEnders uses a western theme and diegetic sounds of laughing and a gun clicking to set up conflict between the characters. Trailer 2 for Hollyoaks uses a dark, ominous tone created through low lighting, costumes, and a non-diegetic soundtrack.
3) Both trailers effectively employ shots like close-ups and establishing shots to convey emotion and relationships, but the author prefers the darker, more sinister tone of the Hollyoaks trailer through its lighting and soundtrack.
The document is a cover letter and resume from Alitia Fernandes applying for a job with the recipient's organization. Alitia is currently employed as an IT Recruiter but is seeking new opportunities. She has 2.6 years of experience in HR recruitment and administration. Alitia's cover letter expresses her interest in meeting for an interview in Dubai and she looks forward to future opportunities with the organization.
This document discusses creating measurable goals for IEPs. It emphasizes that goals must be measurable and defined in a way that is specific to each student's unique needs. Progress on goals should be documented through data collected using tools tailored to each goal. Examples are provided of measurable goals and benchmarks for reading fluency and social skills, including how progress would be tracked over time. The use of specific, quantifiable criteria allows schools to determine if a student is making effective progress on their IEP goals.
The document summarizes several departments within a company:
- The Finance Department oversees the entire business, prepares sales reports, and is working on projects to transition accounting systems.
- The Tax Department tracks tax projects, payments, and rail mileage allocated to each state using Excel spreadsheets.
- The Networking Department manages invoice disputes, chassis inventory, and geo-gates (locations for freight transfer) and connects to the Operations department.
- The Sales Department works with agents and customers to regain lost business and solve any issues salespeople encounter.
- The Accounting Department manages intermodal shipping finances, closes books, reconciles balances, and provides data to business leaders using various systems.
This short document promotes creating presentations using Haiku Deck on SlideShare. It encourages the reader to get started making their own Haiku Deck presentation by simply clicking the "GET STARTED" prompt. In just one sentence, it pitches presentation creation using Haiku Deck on SlideShare's platform.
The document analyzes the codes used in three television show trailers:
1) An EastEnders trailer uses sound effects and a voiceover to engage viewers and convey that drama is unfolding.
2) A Hollyoaks trailer uses personal details like workplaces to relate to viewers and emphasizes emotional scenes with camerawork.
3) A Skins trailer uses music, facial expressions, and symbolic clothing to immerse viewers and hint at hidden meanings in the characters.
The analysis identifies successful techniques from each trailer that could be replicated, such as EastEnders' voiceover or Skins' subtle story clues.
Este documento presenta una discusión sobre la relación entre las variables ambientales y la expresión génica. Brevemente describe cómo factores ambientales como la temperatura y la disponibilidad de nutrientes pueden afectar los niveles de expresión de genes en organismos vivos y conducir a cambios fenotípicos.
This document provides a script breakdown for a short film titled "The Cross". It contains 3 scenes that will be filmed at various locations in Sunbury. Scene 1 establishes the main character Ella who has captured her ex-girlfriend Lance and his new girlfriend Nora in a crate. Scene 2 is a flashback showing Ella and Lance together happily in Sunbury Park. Scene 3 shows the present day with Ella miserably walking alone and spotting Lance and Nora together wearing different costumes representative of their roles.
- Cyber Monday remains the top online shopping day, though Thanksgiving Day sales have been cannibalizing Black Friday sales as stores open earlier. Mobile shopping is also growing, accounting for a quarter of online sales during Thanksgiving weekend in 2013.
- Consumers are starting their holiday shopping earlier each year, looking for deals whenever they find them rather than waiting for specific peak days. They are also using mobile devices more for researching products and online shopping.
- Advertisers need to maximize opportunities by extending peak day strategies throughout the season and optimizing the mobile shopping experience, as consumers increasingly shop using smartphones and tablets.
Key Insights for Your 2014 Holiday Search and Social Plan - Bing Ads Webinar ...Kenshoo
This document outlines an exclusive webinar sponsored by Bing Ads on digital marketing insights for the holiday season. The webinar agenda includes presentations on paid search and search and social holiday insights, as well as a panel discussion. The panelists include representatives from Bing Ads, Kenshoo, and BevyUp who will discuss their 2014 holiday search and social plans. Attendees can also participate in an instant poll on their marketing team's preparedness for upcoming November holiday activity and a Q&A session.
APA Style Main Body And In Text CitationsKerry Lewis
Emancipation was one of the most profound consequences of the American Civil War. During and after the war, about four million enslaved African Americans became free, transitioning from slavery to freedom. This generation of newly freed black Americans had a significant influence on American history, though their full impact has yet to be fully recognized. It was a remarkable period of transition as the country and its people grappled with the end of slavery and what freedom meant.
Last year the hottest products of the holiday season were fidget spinners, Hatchimals, and the Nintendo NES. All were sold out by November, leaving customers disappointed and retailers with revenue on the table. Each year, merchandisers are plagued with the dilemma of balancing out of stock and overstock.
Retailers like Toys”R”Us are launching their own online marketplace to offer their customers more products with an endless aisle to keep their customers happy. While the year-long value is clear, during the Holiday season the marketplace model truly shines.
In this webinar, participants will find out:
- Sucharita’s perspective on how marketplaces, including Amazon.com, are dominating online retail, especially during the holidays
- How merchandiser and eCommerce leaders can use the marketplace model to quickly add products to their assortment for a better holiday offering
- Best Buy Canada’s strategy to complement their owned and drop-ship inventory with marketplace categories and products
Black Friday and Cyber Monday Highlights 2017Skava
Shoppers spent more than $5 billion during Black Friday alone while Cyber Monday broke the record with $6.6 billion in online sales. During this 30 minute webinar, Skava’s ecommerce experts, Dave Barrowman (VP, Innovation) and Nick Velloff (VP, Product Experience) will discuss Black Friday and Cyber Monday activities and trends.
You will learn...
- Why Black Friday and Cyber Monday are still a big deal
- How the shift to online and mobile continues
- Overall traffic between iOS and Android
- Peak times by day and when consumers shopped the most
- Why in-store is still relevant to Black Friday
- Key insights that will help retailers strategize for next year
Check out the original recording here: https://youtu.be/J_6HLLMMZ8U
The ultimate guide to data storytelling | MaterclassGramener
Gramener collaborated with Nasscom to conduct an online masterclass session on "Storytelling With Data." Gramener's CEO, S Anand, led the masterclass and shared some important slides on how to make data stories and how to drive storytelling.
The slides talk about the structure of data stories and how to find meaning full insights from data. There are real-time examples of data analysis and visualizations we created a Gramener to communicate insights as stories.
This is an ultimate guide on data storytelling that offers tips to create data stories, things to keep in mind while making storylines, and choosing designs to make a design-led data story.
Know more about Gramener's data storytelling workshop for analysts and data scientists at https://gramener.com/data-storytelling-workshop
The Who, What, Why and When of 2019’s ConsumersRay Poynter
In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why and When of 2019’s Consumers.
Jeff explores ways we can better understand changing audiences today and in the future.
Key points
- Look at online consumer behaviour data, who’s buying what and how, as well as looking at personality profiling and how we can build a richer understanding of audiences through this approach.
- Discuss how to reach this audience and how to talk to them in an engaging way to achieve considered responses from real consumers.
- Showcase ways to leverage new technology and data sources, including a tangible example of using Chatbots in research.
1) Consumers conduct research on potential holiday purchases across all price points, starting research as early as October. They consider product reviews and recommendations from retailers during their research.
2) Many shoppers take inspiration and gift ideas from family and friends as well as browsing physical stores. Younger consumers are also inspired by social media.
3) Retailers can influence purchases by offering limited-time sales and promotions, especially those including free shipping. Having optimized websites and product information ready by October is important to engage with early holiday researchers.
This document proposes a marketing campaign called "Target Tuesdays" to increase Target's holiday sales. The campaign will offer Black Friday-style deals on three Tuesdays in December, focusing on exclusive toys for 7-13 year olds. Research shows many shoppers procrastinate or wait for deals, so this aims to attract them earlier. Children influence parents' purchases, so toys and promotions at Target stores can increase foot traffic and sales. Social media will promote the deals and events like a photobooth to engage customers throughout the season. The goal is to guide procrastinators to shop earlier at Target and return each week for the exclusive offers and atmosphere.
Understanding the Children's Book Consumer in the Digital Age- Australian Pub...Kristen McLean
These are the slides from Kristen McLean's presentation "Understanding the US Children's Book Consumer in the Digital Age" at the Australian Publishers' Click on Kids Conference in Sydney on 8-1-13.
This document discusses trends for the 2013 holiday shopping season and provides 10 tips for businesses to profit from these changes. Key points include:
- Online retail sales are expected to grow 15% or more during the holiday season, with mobile commerce making up 16% of online sales.
- Consumers plan to spend less on Black Friday/Cyber Monday and finish shopping earlier in December. They will compare prices online first.
- Amazon, Walmart, and others started "Cyber Deals Week" with daily deals added to compete throughout the season.
- Price and free shipping will be especially important for attracting customers. Consumers expect free shipping and will abandon carts without it.
- The 10
This issue of Gypsy Chic magazine includes interviews with three greeting card entrepreneurs - Katie Hunt, Roxanne Proulx, and Jamie Summers. It also provides information on upcoming trade shows and discusses several topics relevant to the greeting card publishing industry such as the 100 Day Project creative challenge, new GDPR data protection laws, and an analysis of different types of greeting card messages. The editor expresses her excitement about spring and her upcoming trip to the United States to visit trade shows and experience cities like New York.
November Real Estate Newsletter for WinnipegBo Kauffmann
This document discusses walkability and its value for homeowners and communities. It reports that homes with above average walkability scores sold for $4,000-$34,000 more in 2009 than other homes. Walkability refers to living in an area where daily needs can be accessed on foot. Younger homebuyers especially seek walkable urban areas that don't require long commutes. Walk Score measures walkability and its data is used by real estate sites and influences home prices. The benefits of walkability, like public transit and biking, are also growing in importance.
The document discusses key trends that will shape peak shopping season in 2021 based on Criteo's sales data and consumer surveys. It predicts that:
1) Ecommerce will remain strong globally as online sales stay above pre-pandemic levels. Constant online shopping throughout the year will fuel early seasonal purchasing decisions.
2) Consumers will discover new products and brands across various channels over several weeks leading up to purchases.
3) Physical stores will drive excitement and last-minute spending as they offer instant gratification, especially for gifts. Stores see a quick bounce back in sales when open.
1) The document discusses trends in customer data sharing and expectations. It finds that while customers are sharing more data than ever, they also expect better experiences and value in return for their data.
2) Customers see different types of data as having different values. Contact information and online behaviors are typically seen as more valuable than lifestyle or demographic data. However, individuals assign different monetary values to their own data.
3) Many customers feel there is too much data collection but continue sharing large amounts of personal information. Providing explanations for why data is needed can increase customers' willingness to share.
8 page, quarterly customizable newsletter for printers and mailers. You customize, print and distribute. Great content to make your company stand out from the competition. Includes email, blog and social media components.
Similar to Bazaarvoice_Conversation_Index_Vol7-NA-Digital (20)
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THE CONVERSATION INDEX VOLUME 7
Get your digital copy
Global: Bazaarvoice.com/conversationindex
UK: Bazaarvoice.com/uk/conversationindex
France: Bazaarvoice.com/fr/conversationindex
Germany: Bazaarvoice.com/de/conversationindex
Australia: Bazaarvoice.com/au/conversationindex
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Table of Contents
Social data has a short shelf life................................................................................................................... 5
What we’ve found.................................................................................................................................... 7
Back-to-school research peaks earlier than expected..................................................................................... 9
Back-to-school research peaks match school years around the world............................................................... 10
Holiday shoppers rely heavily on reviews, especially on Black Friday and Cyber Monday.................................... 12
Boxing Day tops even Cyber Monday in countries that observe it.................................................................... 17
Gift givers write reviews on retailers’ sites, while receivers leave theirs on manufacturers’................................... 18
Consumers become first-time mobile shoppers during the holidays, and get hooked for life................................ 21
Pleasure travelers stick to summer, seek different amenities than business travelers............................................ 23
Bank holidays inspire home improvement research....................................................................................... 26
Overview: Highly seasonal categories......................................................................................................... 28
The methodology behind The Conversation Index Volume 7........................................................................... 31
Contact us............................................................................................................................................... 32
About Bazaarvoice ................................................................................................................................... 35
5. #BVINDEX7
Social data has a short shelf life.
Consumer demand is forever in flux. Just as the shopping seasons guide demand in many categories, they
shape the conversation around these categories as well. In this edition of The Conversation Index, we dive
into some annual global shopping trends to see how customer conversations flow with the seasons.
At what time of year are reviews most in demand? What can trends in review readership tell us about
specific shopping seasons, like back-to-school or the December holidays? To answer these questions, we
analyzed over 100,000 pieces of customer-written content, along with traffic trends across our network
of the world’s top businesses.
On to the insights!
Lisa Pearson (@lpearson)
Chief Marketing Officer, Bazaarvoice
5
6. Back-to-school shoppers
who read reviews on
consumer electronics or
office supplies are 37%
more likely to buy than
those who don’t.
7. #BVINDEX7
7
What we’ve found
• Back-to-school shopping peaked weeks earlier
than market research predicted.
• Review usage peaked for the year on
Cyber Monday 2013.
• Gift givers and receivers write reviews differently.
• The December holidays attract new people
to mobile shopping.
• Travelers show different needs based on
why they travel and when.
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THE CONVERSATION INDEX VOLUME 7
Review and Q&A traffic in popular back-to-school
categories peaks weeks earlier than market
research and traditional thinking predict.
BACK-TO-SCHOOL RESEARCH
HAPPENS EARLIER THAN YOU THINK
BACK-TO-SCHOOL UGC IMPRESSIONS
AUG
10–19
JUL–AUG
31–9
JUL
21–30
JUL
11–20
JUL
1–10
JUN
21–30
JUN
11–20
240M
260M
220M
200M
*North American data only
9. 9
#BVINDEX7
Back-to-school
research peaks earlier
than expected
Between June and August, certain product categories are as
hot as the summer sun. Retailers and brands in the consumer
electronics and office supplies industries ramp up their
campaigns accordingly. But did they do it early enough in
2013? If they heeded market research and traditional back-
to-school shopping assumptions, they may not have.
Market research last year asked people when they planned
to do their back-to-school research, and respondents
indicated that research would peak in mid- to late-July. But
the impressions of customer-written reviews and product
question and answers (Q&A) across consumer electronics
and office supplies show differently.
Shoppers were actually researching back-to-school
purchases as early as mid-June. And research peaked
in the first week of July – weeks earlier than predicted.
It’s likely the market research was skewed by response bias;
shoppers didn’t actually predict their own behavior.
During the back-to-school season in 2013, visitors who
reached a consumer electronics or office supplies product
page were 37% more likely to convert if they interacted
with reviews. Similarly, revenue per visit in consumer
electronics and office supplies increased 28% and
48%, respectively, when site visitors read reviews.
And these stats are only for those single-session buyers,
who were quick to make a purchase decision. Imagine the
cross-session and in-store impact – which are more difficult
to capture – on high-consideration back-to-school items
such as laptops.
Begin back-to-school promotions earlier in the summer
to reach more shoppers while they’re making decisions.
Promote reviews and customer Q&A in stores and online
during the back-to-school research period.
Equip sales staff with mobile devices to help in-store
shoppers check customer feedback while in stores.
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THE CONVERSATION INDEX VOLUME 7
Back-to-school
research peaks match
school years around
the world
Internationally, back-to-school research more closely
matches predictable patterns.
In Australia, students attend school for 200 days a year,
from late January to mid-December. Back-to-school research
peaks in January, with most Australians accessing consumer
reviews and Q&A just prior to the commencement of the
school year.
In contrast, most Japanese schools run on a trimester
schedule. The academic year begins in April and ends the
following March, with breaks for summer, winter, and spring
to separate the three terms. Unsurprisingly, Japan does most
of its electronics and office supply research in April. Further
reinforcing the rise in research, April also marks a time of
year when many Japanese professionals traditionally make
career changes.
11. 11
#BVINDEX7
The back-to-school shopping season
sparks chatter in relevant categories.
BACK-TO-SCHOOL RESEARCH
FITS REGIONAL SCHEDULES
15%
20%
10%
5%
BACK-TO-SCHOOL REVIEW SUBMISSIONS
IN NORTH AMERICA, JAPAN, AND AUSTRALIA
*Japan data includes review submissions from a variety of industries.
KEY: AUSTRALIA
OFFICE SUPPLIES
JAPAN*UNITED STATES
OFFICE SUPPLIES
JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC
United States
Japan
Australia
%OFREVIEWSSUBMITTEDEACHMONTH
A+
START OF SCHOOL YEAR (APPROXIMATE)
12. Holiday shoppers
rely heavily on
reviews, especially
on Black Friday and
Cyber Monday
It’s no surprise that the end-of-year holidays see the highest
review usage consistently each year. Not only is November
to December the biggest shopping season of the year, but
also reviews are uniquely helpful then, because shoppers are
choosing gifts. When shopping for someone with different
interests and tastes, reviews help someone like Mom, for
example, understand which of those Xbox accessories her
gamer son will like best – by letting her read opinions from
other gamers like him.
12
THE CONVERSATION INDEX VOLUME 7
12
13. 13
#BVINDEX7
Hourly review impressions peaked
for the year at 2PM and 8PM CST.
6 12 186 12 186 12 18
RATINGS AND REVIEWS PAGEVIEWS
CYBER MONDAY 2013
THE MOST RELIABLE INSTRUMENTS OF
THE THANKSGIVING WEEKEND SHOPPER
20M
15M
10M
5M
HOUR OF DAY
SUNDAY, DEC. 1 MONDAY, DEC. 2 TUESDAY, DEC. 3
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THE CONVERSATION INDEX VOLUME 7
Just how large is the spike in review usage during the
holiday season? In 2013, review pageviews for the months
of November and December exceeded that of all other
months by 38% and 48%, respectively.
Drilling down further, we find that Black Friday and Cyber
Monday are the most review-trafficked days of the year,
beating the November daily average review pageviews
by 77% and 84%. And getting even more granular on Cyber
Monday, we see that review traffic hit its peak for the entire year
at 2PM CST on December 2, and again later that evening at
8PM. It’s likely that some shoppers browsed deals during the
day, perhaps while at work, and then again later at home.
Make reviews especially prominent during these heavily
shopped days. For example, display “top rated” gift lists
on your home page and in marketing content.
Load up your review volume before the holiday shopping
season kicks off. Make an extra effort to gather reviews
on your predicted holiday bestsellers early to make sure
you have a good volume of content on those products as
the season heats up.
16. 16
THE CONVERSATION INDEX VOLUME 7
16
OCT NOV DEC
BOXING DAY PAGEVIEWS
AUSTRALIA, CANADA, HONG KONG, SOUTH AFRICA, UK
BOXING DAY TRUMPS BLACK
FRIDAY AND CYBER MONDAY
50M
40M
30M
20M
10M
0
2013
Cyber Monday
DEC 2
Boxing Day
DEC 26
Black Friday
NOV 29
In countries that celebrate it, Boxing Day
is the biggest shopping day of the year.
17. 17
#BVINDEX7
Boxing Day tops
even Cyber Monday in
countries that observe it
As in North America, review usage is highest in most
countries in November and December. That’s when
consumers research and buy gifts in preparation for
Christmas and the other end-of-year holidays. For example,
while apparel and accessories typically have a very slow
summer in Germany, in November there’s a sharp increase in
the number of consumers who access consumer reviews and
Q&A in those categories in order to guide their gift-giving
for Christmas.
But what may come as a surprise is that another holiday –
Boxing Day – actually outperforms all others in the countries
that celebrate it. It is known as a shopping holiday – similar
to Black Friday and Cyber Monday in the US. Boxing Day
shoppers rely heavily on consumer feedback to guide their
purchase decisions.
Traditionally, Boxing Day is the day following Christmas
Day, when servants and tradesmen would receive gifts from
their employers. Today, Boxing Day is a bank holiday that
generally takes place on December 26th and is observed in
countries such as the UK, Canada, Hong Kong, South Africa,
and Australia. And in those countries, review usage peaked
for the year on Boxing Day – not on Cyber Monday as it did
for the rest of the globe. In fact, Boxing Day pageviews were
9% higher than pageviews on Cyber Monday for this region,
and 46% higher than the December average.
In the UK, Boxing Day 2013 set a new record for the sixth
year in a row. Figures were up 15% and British consumers
spent 17 million hours researching and shopping online.
Shopping activity accounted for 17% of all online visits on
Boxing Day – with one in every six visits online going to a
retail website.
GERMANY
…while apparel and accessories typically have a very
slow summer in Germany, in November there’s a sharp
increase in the number of consumers who access
consumer reviews and Q&A in those categories in
order to guide their gift-giving for Christmas.
18. 18
THE CONVERSATION INDEX VOLUME 7
Gift givers write
reviews on retailers’
sites, while receivers
leave theirs on
manufacturers’
Gift-giving presents a special scenario when it comes to
reviews, as the gift is often reviewed by both the person
giving it and the recipient. And often the recipient doesn’t
know where the gift was purchased. To see how this might
impact review submissions, we looked at two popular
end-of-year holiday gift categories: toys and games, and
consumer electronics.
In both categories, we see an offset in submission trends.
Toys, games, and electronics review submissions on retail
sites peak in December – the height of the gift-buying
season. But on manufacturer sites in these categories,
the peak comes one month later, after the New Year.
It’s possible that the person who buys the gift most often
reviews it in December after buying, on the retail site where
they bought it. However, the person who receives the gift
reviews it on the manufacturer’s brand site, since they don’t
know where it was purchased.
19. #BVINDEX7
19
Review submission trends suggest that gift
givers write reviews early on retailer sites, while
recipients write theirs later on brand sites.
GIFT GIVERS AND RECEIVERS
REVIEW DIFFERENTLY
MANUFACTURER SITES
JANDECNOVJANDECNOV
823835863
239
885
398
RETAILER SITES
205
1,299
1,509
271
1,093
313
CONSUMER ELECTRONICS TOYS AND GAMES
20. 20
THE CONVERSATION INDEX VOLUME 7
PERCENTAGE OF SITE TRAFFIC FROM MOBILE DEVICES
Spikes in December mobile traffic don't fall back to
pre-holiday levels in January, suggesting that shoppers
form new mobile habits during the holidays.
END-OF-YEAR HOLIDAYS ATTRACT
NEW MOBILE SHOPPERS
2011 2012 2013
FJ AM JM AJ OS DN FJ AM JM AJ OS DN FJ AM JM AJ OS DN
5%
10%
15%
20%
25%
30%
35%
21. #BVINDEX7
21
Consumers become
first-time mobile
shoppers during
the holidays, and
get hooked for life
Mobile has an increasingly important role in end-of-year
holiday shopping. Whether at home on the couch or
battling crowds in the aisles, holiday shoppers turn to mobile
to research, buy, and, of course, to read reviews. In fact,
data suggests that many people try mobile shopping for the
first time during November and December – and become
mobile shoppers for life.
Following review pageviews on a mobile device over time,
we see that mobile traffic to review pages consistently
jumps from October to December. But more importantly,
the traffic doesn’t fall back to pre-holiday levels after
the New Year. This suggests that newly converted mobile
shoppers stick with their new habit even after the gift-buying
season is over – making the holidays an excellent time to win
their mobile loyalty.
In November and December 2013, mobile accounted
for 21% of all online transactions across our network.
And one in ten (10%) mobile shoppers consulted
reviews in December, compared to 12% of desktop
visitors. But while people are still less likely in general to
buy products or read reviews via mobile, data shows that
the impact of reviews on mobile shoppers is much greater
than it is on desktop shoppers.
Desktop review readers are 66% more likely to buy than
desktop users who don’t read reviews. On mobile, however,
review readers are 127% more likely to buy. That’s right
– reviews have nearly double the impact on conversion for
mobile shoppers versus desktop shoppers, making reviews
an essential part of an effective mobile experience.
22. 22
THE CONVERSATION INDEX VOLUME 7
And these numbers don’t account for the unknown
countless shoppers who read reviews on their mobile device
while buying in a store. Nearly one in every three site visits
across our network in November and December happened
on a mobile device. How many of those visits happened in
the aisles, driving offline purchases?
Shoppers who read reviews
on a mobile device are 127%
more likely to buy than those
who don’t – compared to
66% for desktop shoppers.Take this chance to capture first-time mobile shoppers
for life. Lock down an excellent mobile experience
before the holidays, and heavily promote your mobile
site or app in store signage and advertising.
Include reviews in your mobile experience,
and make them easy to find.
Use in-store callouts like star ratings on shelf tags to
encourage shoppers to check reviews on their phones
while shopping in your stores.
23. 23
#BVINDEX7
Pleasure travelers
stick to summer, seek
different amenities than
business travelers
Online travel agencies and hoteliers benefit from travelers’
passion; people love to discuss their travels. Across our
network, the average review is 60 words. The average travel
review, on the other hand, is 96 words – 60% longer.
Travel reviews are also highly seasonal. We analyzed review
data from several online travel agencies (OTAs) in the northern
hemisphere and found that submissions skewed heavily
toward the summer months. Monthly review submissions
spiked 48% from January to July 2013. That’s to be
expected, but following the trends, we see that some
sorts of travel are more seasonal than others.
24. 24
THE CONVERSATION INDEX VOLUME 7
Seasonal trends in travel type reveal targeting
opportunities during both peak and off-season
months in the northern hemisphere.
TRAVEL SEASONALITY
REFLECTS TRAVELER TYPE
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
6K
7K
5K
4K
3K
2K
1K
AVERAGE RATING BY TRAVELER TYPE
3.96
PLEASURE
3.43
BUSINESSVS.
3.58
FRIENDS
3.50
FAMILYVS.
TOTAL REVIEW SUBMISSIONS FAMILYBUSINESSPLEASUREKEY: FRIENDS
25. 25
#BVINDEX7
Review submission data for these OTAs shows that pleasure
travel booms in the spring and stays high throughout the
summer, dropping off in the fall and winter. Family travel
shows a sharper spike between June and August, when
the kids are out of school.
Analyzing review text, we find that positive reviews from
all types of travelers most often mention the destination’s
location, breakfast, and the friendliness of the staff. But in
negative reviews, different sorts of travelers are put off by
different amenities. Family and pleasure travelers who leave
negative reviews are likely to mention water temperature
and pressure, small rooms and pool, cigarette smoke, and
street noise.
Business travel, on the other hand, stays steady year-round,
as does travel with friends. These travelers have different
concerns than pleasure and family travelers, as evidenced
by their reviews. Business travelers often complain about
Internet service and the fitness room, while travelers with
friends are sensitive to the quality of the sofa bed, A/C,
and bathrooms.
Travel even shows seasonality in which amenities are
most important.
Target your marketing messages to families and
pleasure travelers in the summer months. Be sure the
noted amenities are in excellent condition before the
summer kicks off to avoid negative feedback.
Switch your marketing focus to friends and business
travelers in the off-peak months, paying special
attention to the noted amenities.
Share review analyses with your individual property
locations to ensure that areas that are commonly
associated with seasonal negative feedback
are addressed.
26. 26
THE CONVERSATION INDEX VOLUME 7
Bank holidays inspire
home improvement
research
On average, bank holidays in the UK and France see
consumers accessing customer reviews and Q&A
for do-it-yourself (DIY) supplies 15% more than the
average for the rest of the month. For many European
retailers – particularly home improvement merchants – these
bank holiday periods are key to annual performance. While
a consumer electronics vendor will likely see highest sales
around the winter holiday season, DIY sellers rely heavily on
bank holidays – oftentimes blitzing consumers with season-
appropriate deals and sales.
Despite the added time off on bank holidays, long weekends
are generally too short for travel. Instead, many people stay
at home and do the jobs they’ve been putting off for months.
Whether it’s getting the garden looking good for summer or
the house interior in order for winter, most French and British
consumers use these days to work on DIY home projects.
Still, there are specific factors in France and the UK that
contribute to seasonal upticks in DIY projects and
review consumption:
In May:
With the weather getting nicer and, subsequently, people’s
moods following suit, many Europeans use bank holidays
in May to decorate their terraces, balconies, and gardens in
preparation for summer. It’s also a time of year when people
typically put homes up for sale, prompting DIY projects
that owners hope will drive property value. During this
time, many people turn to consumer feedback to research
gardening products and other outdoor DIY supplies.
In August:
On the flip side, with summer winding down, many
consumers use bank holidays in August to focus on
projects in preparation for winter. During this time,
people work primarily on the interior of their homes,
relying heavily on reviews to source the best tools,
supplies, and indoor decorations.
27. 27
#BVINDEX7
Home improvement peaks around bank
holidays in the UK and France, about 15%
higher than the month's average.
BANK HOLIDAY PAGEVIEWS IN THE UNITED KINGDOM AND FRANCE
BANK HOLIDAYS ENCOURAGE
HOME IMPROVEMENT
1.5M
1.2M
900K
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
DAYS OF THE MONTH
AUGUST BANK
HOLIDAY
MAYKEY:
28. 28
THE CONVERSATION INDEX VOLUME 7
Overview: Highly
seasonal categories
In the most seasonal categories, review submissions align
with annual triggers, year after year. Brands in highly seasonal
industries should push heavily to gather reviews during the
peak months that will carry them the rest of the year.
Flowers and gifts: Crests noticeably around
Valentine’s Day, Mother’s Day, Thanksgiving,
and Christmas.
Home improvement: Peaks over June to August,
the most popular season for industrial building and
do-it-yourself projects.
Crafts: Lifts from May to August and again from
December to January, aligning perfectly with when
the kids are home from school.
Office supplies: Peaks from December to January.
It’s likely that people restock around the New Year.
And it’s interesting to note that January is one of the
most common months to start a new job.
Luxury apparel: Spikes incredibly sharply around
the winter holidays. While apparel stays fairly
constant all year, luxury apparel sees a massive spike
around December – indicating that luxury apparel
purchases are far more common as gifts. Of all the
verticals we analyzed for this edition of the index,
luxury apparel is by far the most drastically seasonal.
Use mobile-optimized templates for review-request
emails. Our client increased review submissions
146% after adopting a mobile-optimized
submission form.
29. 29
#BVINDEX7
Review submission spikes line up with peak shopping
seasons in these highly seasonal categories, making
review collection essential during these seasons.
SEASONALITY OF
REVIEW SUBMISSIONS
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
KEY AVERAGE REVIEW SUBMISSIONS PER CLIENT
2K
1K
0
HARDWARE/
HOME IMPROVEMENT
FLOWERS/GIFTS
OFFICE SUPPLIES
CRAFTS
31. 31
#BVINDEX7
31
The methodology behind
The Conversation Index Volume 7
Volume 7 is based on an analysis of a sample dataset pulled from Bazaarvoice’s network,
including data from over 57 million reviews and more than 35 billion product pageviews.
Contributors
Column Five Media created the visualizations for The Conversation Index Volume 7.
columnfivemedia.com
32. 32
THE CONVERSATION INDEX VOLUME 7
Contact us
Contact us to see how we help brands gain invaluable consumer and product
insights by putting consumers’ conversations at the heart of their organizations.
NORTH AMERICA
United States: (866) 522-9227
bazaarvoice.com
San Francisco: (866) 345-1461
APAC
Australia: +61 2 9362 2200
bazaarvoice.com/au
Singapore/
Asia-Pacific:
+62 6248 4703
EMEA
United Kingdom: +44 208 080 1100
bazaarvoice.com/uk
France: +33 1 73 00 05 00
bazaarvoice.com/fr
Germany: +49 89 24218 222
bazaarvoice.com/de
Netherlands: +31 20 301 2169
Sweden: +46 70 248 20 98
35. 35
About Bazaarvoice
Bazaarvoice is a network that connects brands and retailers to the authentic voices of people where they shop. Each month,
more than 400 million people view and share authentic opinions, questions, and experiences about 70 million products
in the Bazaarvoice network. The company’s technology platform amplifies these voices into the places that influence
purchase decisions. Network analytics help marketers and advertisers provide more engaging experiences that drive brand
awareness, consideration, sales, and loyalty. Headquartered in Austin, Texas, Bazaarvoice has offices across North America,
Europe, and Asia-Pacific.
For more information visit bazaarvoice.com, read the blog at bazaarvoice.com/blog, and follow us on
at twitter.com/bazaarvoice.
#BVINDEX7
Global: Bazaarvoice.com/conversationindex
UK: Bazaarvoice.com/uk/conversationindex
France: Bazaarvoice.com/fr/conversationindex
Germany: Bazaarvoice.com/de/conversationindex
Australia: Bazaarvoice.com/au/conversationindex
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