Onista, Inc. is a bootstrapped startup focused on real-time price negotiation and qualified sales leads, leveraging social networks. The document discusses the challenges faced during development, including poor architecture and inadequate support systems, and introduces solutions like AWS for scalability and Scalr for automated scaling. Ultimately, the emphasis is on the importance of software architecture and the need for efficient cloud solutions.

1. Tales of a Bootstrapped Startup Onista, Inc

2. What is Onista? Real-time price negotiation

3. Qualified sales leads and zero upfront cost

4. Leverage power of social network

5. Amalgam of eBay, LendingTree, Priceline, Alibaba and LinkedIn

7. The Beginning Custom PHP development

8. Huge Product Requirements Document (PRD)

9. Wire frames

10. Outsourced development

11. Classic Pitfalls Wire frames used as templates

12. No Architecture

13. No Logging

14. No Monitoring support

15. No Alerting support

16. No Reporting support

17. No Database Abstraction Layer

18. SQL embedded in the code

19. There's Gotta be a Better Way! Discover MVC Smarty templating engine

20. Refactor application logic

21. Refactor business logic Retrofit with Logging, Reporting and Alerting

22. Optimize the database

23. Improve security

24. The Birth Database Webserver Appserver Data

25. Problem Not Scalable

26. Will roll over and die

27. Can't cope with spikes

28. Enter the Cloud

29. Discover AWS S3

30. EC2

31. SimplePay

32. AWS Promise Infinitely Scalable Instances

33. Infinitely Large Storage

34. Stop thinking about capacity Is it really?

35. AWS Reality Infinitely Scalable Instances start unlimited instances Infinitely Large Storage code architecture needs to change Stop worrying about capacity start worrying about manual labor Throw your default assumptions away No persistent file system

36. What is Scaling? The ability of a web system to respond to unexpected load without a denial of service

37. Two Kinds Manual Scaling

38. Auto Scaling

39. Scalr Auto-Scaling

40. Self-Curing

41. Configuring

42. Monitoring

43. Open Source !

44. Free as in beer!

45. Scalr http://scalr.googlecode.com/files/network_diagram_smaller.gif

46. How does it work? http://scalr.googlecode.com/files/processes.png

47. Trails with Scalr Documentation Great User Guide

48. No Admin/Install guide :( Trial and Error

49. Needs experience with DNS server setup

50. Setup MySQL Master/Slave

51. Test different scenarios

52. Moment of Truth Self host Scalr One instance for itself

53. DNS Server Use Scalr.net

54. Use CloudInCode

55. Recommended Setup CloudInCode

56. Onista Setup CloudInCode Onista

57. Summary Scaling is hard Scalr makes it easy Don't manage Scalr yourself Use CloudInCode Software architecture is the important

58. Q &A