The document provides an overview of how Keith Fitzgerald and his team of 4 developers were able to rapidly build and deploy the scalable web product TicketLeap using various cloud technologies. It discusses how they used Git for source control and bug tracking, Continuous Integration for testing, Trello for backlog management, Heroku for hosting, PostgreSQL/MongoDB for persistence, S3 and CloudFront for static assets, and common frameworks like Rails, Django, and Node. It emphasizes that architectures can scale rather than specific technologies, and that launching a product that can scale from the start allows a team to iterate quickly.

1. Rapidly Building & Deploying Scalable
Web Products
Keith Fitzgerald
2001 University of Scranton
CTO TicketLeap.com
@ghostrocket

2. Quick History
2001-2006: Primarily Java Development for DoD. RIA Development in
JS/HTML/CSS/Flash
2006-2009: Mixed Language Development. Java & .NET. Architected
Production Stack for NFL.com Team Web Properties
2009-Present: Technical Lead on TicketLeap.com. Python/Django
running on AWS. Featured in AWS Case Study and various PR efforts.

3. Goal of this Talk
Architectures Scale, not Prorgramming Languages/Frameworks.
Scale slides both ways. We can run a replica of the TicketLeap stack
at $100/mo.
Launching a product that can scale upon traction has never been
easier.
Whoever iterates the fastest wins.

4. what does this do for me now?

5. TicketLeap Story
Team of 4 Developers and 1 QA vs our competitors teams of 40+
devs.
Hobby projects gave me the knowledge/comfort to roll this
architecture.
We don’t own a single server (everything hosted)
Spent the time upfront to standup a Continuous Deployment system
and process.
Major releases every month and minor releases a few times a week.
Can scale on demand or automatically.

6. Let’s get started

7. Source Control / Bug Tracking
What is Git?
http://github.com offers hosted revision control, bug tracking, wikis,
and a great workflow for integrating/patching open source libraries.
Pricing Starts at $7/mo. Free for open source projects.

8. Continuous Integration
What is Continuous Integration?
http://integrityapp.com/
Cost $0 (open source and can be hosted for free.)

9. Backlog Management
http://trello.com
Cost $0

10. Heroku
Think of Heroku as Cloud Middleware.
Great place to get started without having to deal with the complexities
of AWS EC2.
Easy integration with Git/GitHub.
Dead Simple Deployment/Scaling
Cost $0 for prototypes, $15/mo per background worker

11. Persistence
PostGres/MySQL -> available via Heroku or AWS
NoSQL -> many products/providers. MongoHQ for MongoDB,
Cloudant for Couchdb, Cassandra.IO for Cassandra, etc
$20-$60/mo

12. S3/CloudFront
Never ever ever serve static files out of your application
S3 is priced at $0.125/mo per GB
CloudFront is $0.0075 per 10k HTTP/S requests

13. Frameworks
Rails/Django/Node/CodeIgniter
Twitter Bootstrap

14. Scaling
Databases can be sized vertically with a few commands. Partitioning
schemes or horizontal scaling techniques are up to you.
Dynos/Workers on heroku are one command.
No Vendor lock in with Heroku. Easy drop into AWS, Joyent, or your
own servers

15. Demo

17. Questions?