The document discusses the differences between traditional and digital media, as well as various topics related to digital media including big data, algorithms, social media, and the importance of understanding people and having a clear purpose. It questions what the truth is about media and whether brands have cracked the social code. Finally, it emphasizes that citizens, not just consumers, should be at the core of digital media and asks what the reader's purpose is.

1. WHAT IS THE TRUTH
ABOUT MEDIA?

3. TRADITIONAL
VS
DIGITAL MEDIA?

4. ARE YOU SERIOUS?

5. HANGOVER

6. MORE
THAN 10
YEARS
AGO

7. 2010
THE SOCIALISATION OF BRANDS
2013
CRACKING THE SOCIAL CODE

9. MOBILE
FROM AN ADVERTISING PERSPECTIVE
WE DIDN’T FIND THE GOOD EXPERIENCE YET

10. Title of presentation 10
BIG DATA
THE IMPORTANCE
OF UNDERSTANDING PEOPLE

12. STEALING DATA IS LIKE HUMAN TRAFFICKING

13. ECHO CHAMBER
ALGORITHM ACCURACY
GAFAM, NATU, BAT

15. PURPOSE IS
THE NEW MEDIA

16. EVERY ACT OF PURCHASE IS A VOTE
A CONSUMER CONSCIOUSLY CASTS

18. Foundation for long term growthMaking a quick buck
to

19. Commerce
Conscience
Culture
i
CITIZENS, NOT CONSUMERS AT THE CORE

21. #FOODGENERATION

23. Logic Ethics Emotions
Make perfect
sense
Connect through
shared values
Stir emotions &
imagination
Provide
Utility
Elicit
Emotion

27. WHAT… IS YOUR PURPOSE?