The document discusses several theories and models that are frequently used in health promotion. At the individual level, theories include the health belief model, stages of change model, and relapse prevention model. Interpersonal level theories cover social learning theory, theory of reasoned action, and theory of planned behavior. Community level models involve the community organization model, ecological approaches, organizational change theory, and diffusion of innovations theory. Each theory or model addresses key concepts relevant to health behavior change.
Concept and definitions
Health education
Beliefs and approaches in health promotion
Health promotion strategies and priority actions
Public health, social movement, health inequity and millennium goals
Canadian experience in health promotion
Conclusion
Transtheoretical Model (Stages of Change Model)Rozanne Clarke
The Transtheoretical Model (TTM) speaks on suggested strategies for public health interventions to address people at various stages of the decision-making process. Acknowledgements of this and other behavioural change models will resulting in social marketing campaigns being implemented as they're tailored to suit the target audience.
Concept and definitions
Health education
Beliefs and approaches in health promotion
Health promotion strategies and priority actions
Public health, social movement, health inequity and millennium goals
Canadian experience in health promotion
Conclusion
Transtheoretical Model (Stages of Change Model)Rozanne Clarke
The Transtheoretical Model (TTM) speaks on suggested strategies for public health interventions to address people at various stages of the decision-making process. Acknowledgements of this and other behavioural change models will resulting in social marketing campaigns being implemented as they're tailored to suit the target audience.
What is PRECEDE/PROCEED?
PRECEDE/PROCEED is a community-oriented, participatory model for creating successful community health promotion interventions.
The health belief model is a social psychological health behavior change model developed to explain and predict health-related behaviors, particularly in regard to the uptake of health services.
✚ The Scope of Health Behavior
✚ The Changing Context of Health, Disease, and Health Behavior
✚ Health Behavior and Health Behavior Change
✚ Settings and Audiences for Health Behavior Change
✚ Progress in Health Behavior Research and Practice
What is PRECEDE/PROCEED?
PRECEDE/PROCEED is a community-oriented, participatory model for creating successful community health promotion interventions.
The health belief model is a social psychological health behavior change model developed to explain and predict health-related behaviors, particularly in regard to the uptake of health services.
✚ The Scope of Health Behavior
✚ The Changing Context of Health, Disease, and Health Behavior
✚ Health Behavior and Health Behavior Change
✚ Settings and Audiences for Health Behavior Change
✚ Progress in Health Behavior Research and Practice
Course Textbook Edberg, M. (2015). Essentials of health behavi.docxvanesaburnand
Course Textbook
Edberg, M. (2015). Essentials of health behavior: Social and behavioral theory in public health (2nd ed.). Burlington, MA: Jones & Bartlett Learning.
QUESTION 1
Please define the concept of a political-economic approach. What are some of its key principles? Using HIV/AIDS as an example, please address/answer the following question: What issues would a political-economic approach address in terms of potential action or actions?
Your response should be at least 200 words in length.
QUESTION 2
As you are aware by now, the concept of social marketing is being widely used to influence health behavior. Please define the term social marketing and then discuss some of this concept’s key principles. Also, explain how social marketing is being used in various health promotion programs.
Your response should be at least 200 words in length.
QUESTION 3
The Social Cognitive Theory (SCT) explains how people acquire and maintain certain behavioral patterns. Please outline some of those patterns, and explain why they occur in the first place. Also, indicate how health promotion practitioners use this theory’s principles in order to design effective behavior change interventions.
Your response should be at least 200 words in length.
25 points
QUESTION 4
Diffusion of Innovation (DOI) Theory explains how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system. The end result of this diffusion is that people, as part of a social system, adopt a new idea, behavior, or product. Define the term social system as it is being used in this context. Then, discuss the key aspects/elements of these three factors that influence adoption of an innovation. Please provide a couple of supporting examples applicable to each of these three factors:
1
compatibility
2
complexity, and
3
observability
Your response should be at least 200 words in length.
Unit Lesson HELP
The Importance of Theories in Health Promotion
Public health promotion programs are designed to improve health, prevent disease, and mitigate death. These programs also promote a better quality of life and advocate conditions in which people can be healthier and have a better quality of life. Successful health promotion programs are designed in such a way that they assess the fundamental cause or causes of certain health problems or unhealthy behaviors. The program then incorporates actual interventions to address the problems and behaviors linked to the public health problem. In order to do that, health promotion workers/practitioners are using various theories related to health behaviors during the various phases of planning, implementing, and evaluating a certain proposed intervention.
Theories assist the public health practitioners in understanding the nature of certain targeted health behaviors. The theories are then used to explain the dynamics of the behavior, the process of changi.
PUH 5304, Health Behavior 1 Course Learning OutcomVannaJoy20
PUH 5304, Health Behavior 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
5. Examine health behavior intervention strategies.
5.1 Assess the many aspects that accompany intervention planning such as goals and objectives,
setting, community resources, and timelines.
5.2 Identify an intervention strategy that relates to intervention implementation within a community.
Course/Unit
Learning Outcomes
Learning Activity
5.1
Unit Lesson
Chapter 12
Unit VI Assignment
5.2
Unit Lesson
Chapter 12
Unit VI Assignment
Reading Assignment
Chapter 12: Translating Research to Practice: Putting “What Works” to Work
Unit Lesson
In Unit V, we addressed how theories and models such as the social cognitive theory, the health behavior
model, and the theory of planned behavior play a role in intervention planning. This unit, we will build on the
foundation of theories and models and look at how to be strategic in determining interventions. The reading
highlights the concerns that health educators should have as it relates to the design and evaluation process to
determine the successfulness of interventions for a given health behavior.
Intervention Strategizing
When a health educator is developing an intervention strategy to help with a particular health behavior, there
are a few key factors to consider: identifying the target population, selecting a setting, setting goals and
objectives, and identifying resources and a timeline. Each of these factors are a concern for health educators
when developing interventions (Powell et al., 2017).
Target population: Who are you planning the intervention for? Are there any special needs? For instance,
adolescents have special needs because they are in school during the day, so an intervention for them would
need to be after school, on the weekend, or through the school. An intervention for seniors should be held
during the day because seniors normally shy away from being out at dusk or dark. If the intervention were for
the working population, there would be better attendance in the evenings or weekends. The goal with
determining the population for the intervention is to think of alleviating any barriers that may affect most of the
population (Powell et al., 2017).
Setting: Where will the intervention be held? Is there handicap access for seniors or elevator accessibility? Is
the location easily accessible? Is there public parking? What is the room reservation process? Is the setting
outdoors, and if so, are there backup plans in case of bad weather? As the health educator, you should take
into account the best setting to meet the needs of the population that has been identified (Nilsen, 2015).
UNIT VI STUDY GUIDE
Interventions for Health Behavior
PUH 5304, Health Behavior 2
UNIT x STUDY GUIDE
Title
Goals/Objectives: The health educator should be clear on the goals and objectives of ...
This document was produced for a Webinar for the Association of Directors of Public Health (ADHP www.adph.org.uk ) on 27th April 2017 in partnership with Public Health England (PHE www.gov.uk/phe) Hertfordshire County Council (www.hertfordshire.gov.uk) and the Health Psychology in Public Health Network (HPPHN www.hppn.org.uk ).
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Elements of behavioural modification for cardiovascular risk factor reductionShagufaAmber
-The primary goal of patient education is to facilitate behavior change to improve health outcomes. -Changing health behaviors involves a process that alters how people think (cognitive factors such as knowledge, attitudes, and beliefs related to the behavior) and feel (such as emotions, anxiety, or depression).-To promote long-term and sustainable behavior change, health professionals must be aware of the meaning a target behavior has to a patient, the patient’s understanding of the benefits and consequences of specific health-related activities, and how the patient evaluates the outcomes in association with a change (socially, emotionally, physically, financially).
1. Theories and Models Frequently Used in Health Promotion
As you are planning or describing your program, referring to individual, interpersonal, or
community-level theories that relate to health behavior change is sometimes useful. For
example, these theories might be used in the “Causal Assumptions/ Theory of Change” column
in your logic model or to help you identify potential points of intervention.
Theory/Model Summary Key Concepts
Individual
Health belief model For people to adopt recommended physical
activity behaviors, their perceived threat of
disease (and its severity) and benefits of
action must outweigh their perceived
barriers to action.
Perceived susceptibility
Perceived severity
Perceived benefits of
action
Perceived barriers to
action
Cues to action
Self-efficacy
Stages of change
(transtheoretical
model)
In adopting healthy behaviors (e.g., regular
physical activity) or eliminating unhealthy
ones (e.g., watching television), people
progress through five levels related to their
readiness to change—pre-contemplation,
contemplation, preparation, action, and
maintenance. At each stage, different
intervention strategies will help people
progress to the next stage.
Pre-contemplation
Contemplation
Preparation
Action
Maintenance
Relapse prevention Persons who are beginning regular physical
activity programs might be aided by
interventions that help them anticipate
barriers or factors that can contribute to
relapse.
Skills training
Cognitive reframing
Lifestyle rebalancing
Information processing
paradigm
The impact of persuasive communication,
which can be part of a social marketing
campaign to increase physical activity, is
mediated by three phases of message
processing—attention to the message,
comprehension of the content, and
acceptance of the content.
Exposure; Attention
Liking/interest;
Comprehension; Skill
acquisition; Yielding
Memory storage
Information search and
Retrieval; Decision;
Behavior; Reinforcement;
Post-behavior
consolidation.
2. Theories and Models Frequently Used in Health Promotion
Theory/Model Summary Key Concepts
Interpersonal Level
Social learning/ social
cognitive theory
Health behavioral change is the result of
reciprocal relationships among the
environment, personal factors, and
attributes of the behavior itself. Self-efficacy
is one of the most important characteristics
that determine behavioral change.
Self-efficacy
Reciprocal determinism
Behavioral capability
Outcome expectations
Observational learning
Theory of
reasoned action
For behaviors that are within a person’s
control, behavioral intentions predict actual
behavior. Intentions are determined by two
factors—attitude toward the behavior and
beliefs regarding others people’s support of
the behavior.
Attitude toward the
behavior
• Outcome expectations
• Value of outcome
expectations
Subjective norms
• Beliefs of others
• Desire to comply with
others
Theory of planned
behavior
People’s perceived control over the
opportunities, resources, and skills needed
to perform a behavior affect behavioral
intentions, as do the two factors in the
theory of reasoned action.
Attitude toward the
behavior
• Outcome expectations
• Value of outcome
expectations
Subjective norms
• Beliefs of others
• Desire to comply with
others
Perceived behavioral
control
Social Support Often incorporated into health promotion
interventions, social support can be
instrumental, informational, emotional, or
appraising (providing feedback and
reinforcement of new behavior)
Instrumental support
Informational support
Emotional support
Appraisal support
Individual Level
3. Theories and Models Frequently Used in Health Promotion
Theory/Model Summary Key Concepts
Community Level
Community
organization model
Public health workers help communities
identify health and social problems, and
they plan and implement strategies to
address these problems. Active community
participation is essential.
Social planning
Locality development
Social action
Ecological approaches Effective interventions must influence
multiple levels because health is shaped by
many environmental subsystems, including
family, community, workplace, beliefs and
traditions, economics, and the physical and
social environments.
Multiple levels of
influence
• Intrapersonal
• Interpersonal
• Institutional
• Community
• Public policy
Organizational change
theory
Certain processes and strategies might
increase the chances that healthy policies
and programs will be adopted and
maintained in formal organizations.
Definition of problem
(awareness stage)
Initiation of action
(adoption stage)
Implementation of change
Institutionalization of
change
Diffusion of innovations
theory
People, organizations, or societies adopt
new ideas, products, or behaviors at
different rates, and the rate of adoption is
affected by some predictable factors.
Relative advantage
Compatibility
Complexity
Trialability
Observability
Sources:
1. Alcalay R, Bell RA. Promoting Nutrition and Physical Activity Through Social Marketing: Current Practices and
Recommendations. Davis, CA: Center for Advanced Studies in Nutrition and Social Marketing, University of
California, Davis; 2000.
2. National Institutes of Health. Theory at a Glance: A Guide for Health Promotion Practice. Bethesda, MD:
National Institutes of Health, National Cancer Institute; 1995.
3. US Department of Health and Human Services. Physical Activity and Health: A Report of the Surgeon General.
Atlanta, GA: US Department of Health and Human Services, Centers for Disease Control and Prevention,
National Center for Chronic Disease Prevention and Health Promotion.
This table adapted from:
US Department of Health and Human Services. Physical Activity Evaluation Handbook. Atlanta, GA: US Department
of Health and Human Services, Centers for Disease Control and Prevention; 2002, Appendix 3, pg. 43.
(http://www.cdc.gov/nccdphp/dnpa/physical/handbook/pdf/handbook.pdf)