This document provides an update on the Sustainable Brands Advisory Board. It discusses the board's current progress in areas like early registration numbers and website development. It also summarizes discussions from board committees on governance, quality assurance, and co-creation. Next steps mentioned include open dialogue, getting involved in committees, and planning attendance at the upcoming Sustainable Brands conference in June.

1. SUSTAINABLE BRANDS
ADVISORY BOARD UPDATE
2/7/2013 Board Call

2. Agenda
• Welcome, Identify Call Participants
• Provide Update on Current Progress
• Review Action Items from December Board
Meeting
• Discuss Next Steps – Request Input

3. CURRENT
PROGRESS

4. Strong Early Signs
 Early Registration for June up 75% ytd over 2012
 Website launched at www.sb13.co
 Program beginning to take shape. Overview at www.sb13.co/program
 Share speaker/program ideas at: www.sb13.co/speakers/proposal
 Special Events including Film Screenings (Trashed, Chasing Ice,
Naked Brands, I AM) under development
 Ramping up Innovation Open and Expo to showcase plethora of
innovation, from Mango Materials to Fitbit to Filabot – pointers
welcome!

5. ONGOING
BUSINESS
December Board Meeting Follow up

6. Governance Committee

7. Key Areas of Discussion…
 How should the Advisory Board be assembled
going forward?
 What should the role of the Advisory Board be?
 How shall the Advisory Board operate going
forward – member term, operating committees,
meetings/reporting, etc.

8. Current Committee Members…
 Chair Pro Tem:
Cindy Drucker, Weber Shandwick
 Ed Rogers, UPS
 Christian Barcan, BASF
 Simon Mainwaring, We First
 Thomas Odenwald, SAP
 Jonathan Yohannan, Cone
 Mark Brodeur, Nestle Purina
 Heather Tansey, 3M
 Rahul Raj, Walmart.com
 KoAnn and SB Staff

9. Report From Committee Chair…
Parameters:
oThree categories: Regular, Life and ExOfficio
o Three year terms – no more than two consecutive terms; can serve
again after one-year hiatus
o Rotate 10 regular members every year
Structure:
o Executive Committee – SB CEO, Chair, Co-Chair or Vice-Chair and
one Life member; serve two year terms
o 6 Standing Committees – Governance, Communications, Events,
Business Development, International, and Member Relations

10. Report From Committee Chair…
Responsibilities:
o Attend at least 2 of the 3 Advisory Board meetings per year (one
allowed via teleconference)
o Serve on at least one Committee
o Support SB’s business and mission through internal and external
engagement
Transparency/Assessment:
o Summaries and progress reports will be shared by SB CEO to full
membership
o Self-assessment will occur on annual basis and findings
incorporated into ongoing governance

11. Quality Assurance Committee

12. Key area of Discussion…
 How can we assure consistently world class
content?

13. Current Committee Members…
 Chair Pro-Tem:
Suzanne Shelton, Shelton Group
 Annie Longsworth, Saatchi S
 Kate Heiny, Target
 Gil Friend, Natural Logic
 John Creson, Addis Creson
 Pam Van Orden, Enlightened Brand
 Marianne Condrup and Dimitar Vlahov, SB Staff

14. Report from Committee …
 Speaker policies being clarified
 Speaker process and experience being improved – move to
On Demand web-based information and instructions
 Committee to serve as adjudicator for proposals which
introduce conflict of interest – process under discussion
 Consequences of non-compliance disclosed, communicated
to all speaker prospects
 Committee to enforce consequences

15. “Co-Create” Committee

16. Key area of discussion…
 How can we put systems and structures in
place to ensure our ability to move forward as
a community of action

17. Current Committee Members…
 Chair Pro-Tem:
Karen Yacos, Green Mt Coffee Roasters
 Jonathan Yohannan, Cone Communications
 Jeff Mendelsohn, New Leaf Paper
 Paul Herman, HIP Investor
 Gil Friend, Natural Logic
 Sandy Skees, Communications4Good
 Valerie Miller, SB

18. Multiple Related Discussions…
Two day SB business strategy meeting held this
week touched on this. Attending members:
 Mark Brodeur, Nestle Purina
 Kate Heiny, Target
 Daniel Krohn, Becker Underwood
 Jeff Mendelsohn, New Leaf Paper
 Thomas Odenwald, SAP
 Derek Young, Carlson Restaurants

19. Further Design Meeting February 13…
Confirmed attendees include:
 Karen Yacos, Green Mt Coffee Roasters
 Jeff Mendelsohn, New Leaf Paper
 Gil Friend, Natural Logic
 Paul Herman, HIP Investor
 Ellen Weinreb (guest)
 Stephen Linaweaver (guest)
 Ted Howse (guest)

20. Rewarding Leadership

21. SB to Support EthicMark Awards …
Acknowledging board feedback that awards are
not at the top of list of prioritized activities, we
have decided to support the development of the
EthicMark award in hopes of creating some
focused attention for/recognition of quality
communications efforts.
Open to input/feedback on this from interested
board members.

22. Expanding the Community

23. SB International Update
 SB Rio/Istanbul gaining momentum
 Websites up, registration open shortly
 Discounts available to board
members/member companies

24. NEXT STEPS

25. Open Dialogue…
 Questions, Ideas or Concerns? Bring them up
now!

26. Get Involved…
 All committees open to participation from all board
members
 Get your juices flowing – send your ideas up to the team
now
 Make your plans to attend
 Book your hotel here: www.sbshare.co/sb13hotel
 Begin to spread the word
 Tweets etc at www.sb13.co/share

27. Next Call
• Alternative 1:
Wednesday March 6th – 12pm PST (3pm EST)
• Alternative 2:
Thursday March 7th – 11am PST (2pm EST)
Calendar Invites to follow