1. SUSTAINABLE BRANDS
ADVISORY BOARD UPDATE
March 2013 Board Call

2. Agenda
• Welcome, Identify Call Participants
• Provide Update on Current Progress
• Program Draft Feedback
• Post-conference Feedback Process/Meeting
• Report-out from subcommittees
• Next Steps

3. Call RSPVs
Wednesday, March 6th: Thursday, March 7th:
 Sandy Skees, Communications4Good  Jonathan Yohannan, Cone Communication
 Karen Yacos, Green Mt Coffee  John Creson, Addis Creson
 Valerie Casey, Necessary Projects
 Kate Heiny, Target
 Rahul Raj, Walmart.com
 Heather Tansey, 3M  Annie Longsworth, Saatchi & Saatchi S
 Marc Alt, Open Source Cities  Suzanne Shelton, Shelton Group
 Jonathan Atwood, Unilever  Gwen Migita, Caesars Entertainment
 Arnold Barlow, UPS  Greg Netzer, AHA
 Phil Berry, WSP Group  Charlie Sheldon, Link Studios
 Daniel Krohn, Becker Underwood
 Cindy Drucker, Weber Shandwick
 Mark Lee, SustainAbility
 Terry Macko, WWF
 Jeff Mendelsohn, New Leaf Paper
 Sally Uren, Forum for the Future
 Cindy Drucker, Weber Shandwick
 Ricardo Caceres, Coca-Cola
 Coleman Bigelow, Johnson & Johnson

4. CURRENT
PROGRESS

5. SB’13 Updates
 Registration to date - up 45% over SB’12
 Still growing, but growth is slowing down (we were 75% up last adv
board call)
 Program at a glance launched:
www.sb13.co/program/overview
 Workshops published: www.sb13.co/program/workshops
 Program filling up – Speaker Nomination now closed
 Nomination for New Metrics’13 open at
www.sbiif.com/speakers/nominate
 Nomination for SB Europe to open soon
 Planning for 80 booths at expo this year – save some
shopping dollars 

6. PROGRAM
FEEDBACK

7. Program Draft
 Temporary Link to Program Draft for Review:
 https://docs.google.com/spreadsheet/ccc?key=0AkvOBOqACtjCdFgtU
FRmRHpWenc3dkhnX2k5d2V1ZVE&usp=sharing
 No log-in required
 Please post any comments in the Advisory Board
Forum:
 http://www.sustainablebrands.com/node/103922
 Log-in required

8. Program Draft Feedback
 Are there any topics we are NOT covering that we should be?
 Are there any topics/speakers we ARE covering that we
shouldn't be?
 Are there speakers you’re aware of who would be ideal to
include in some of the planned discussions?
In addition to public program, we are working on a variety of
member salons during the week as well

9. SUB-COMMITTEE
REPORTS

10. Governance Committee

11. Advisory Board Responsibilities
 Advance the mission of the Sustainable Brands community to help more
brands prosper by leading the way to a flourishing future
 Contribute time and leadership talents to ensure we continue to host the right
conversations, engage the right stakeholders, and enable productive
partnerships that deliver both individual and shared benefit
 Identify and recruit prospects for Advisory Board and/or steering committees
 Attend 2 Advisory Board meetings per year
 December & June (2-3 hour late morning meeting on Friday following the
conference)
 Serve on at least one Advisory Board committee
 Participate in Periodic Advisory Board calls

12. Advisory Board Structure
 Regular:
 30 members (2/3 corporate members, 1/3 NGOs/Solution
Providers); 3 year terms (no more than 2 consecutive terms);
10 folks rotated over 3 year periods
 Ex-Officio:
 5 members, advisory capacity (non-voting members); 2 year
terms; max. 2 consecutive terms
 Lifetime:
 5 members (3 corporate brand members, 2 NGOs/Solution
Providers); recommended by AB and appointed by SB CEO

13. Committees
 Executive Committee:
• 8 members: SB CEO, Advisory Board Chair (nominated
by board, approved by SB), 1 Lifetime AB Member,
Chairs of each of the 5 Standing Committees
 Standing Committees (5): Includes Advisory Board
members as well as SB members
• External Communications
• External Relations
• Co-Create/Content Creation
• Community Engagement Design
• Business Strategy/Guidance? International? Quality
Assurance?

14. Additional Elements
 Transparency
 Communications/Reporting
 Self-Assessment
 Impact?! (Is this a separate sub-committee?)

15. Discussion
 Culture/beliefs and uniqueness of SB
 SB to share “Our Dream” document for feedback/buy-in!
 Mutual benefits and framing of Advisory Board and Sustainable
Brands
 Innovation and creativity – not too siloed
 International – better served by International AB at other
geographies?
 Measuring progress: what have we learned through prior
community engagement? How to incorporate evolving learning into
organization?

16. Quality Assurance Committee

17. Progress Report
 New Speaker Website launched:
http://www.sustainablebrands.com/events/speakers
 Finishing touches being made

18. Highlights:
 One stop shop for speaker information
 New Speaker Policy
 Higher focus on tips for success, previous best
examples and demographics of audience
 Speaker coaching calls with committee
members?

19. “Co-Create” Committee

20. Feb 13 Design Meeting in SF
Attendees
 Karen Yacos, Green Mt Coffee Roasters
 Jeff Mendelsohn, New Leaf Paper
 Gil Friend, Natural Logic
 Paul Herman, HIP Investor
 SB: KoAnn, Matt, Marianne, Valerie
 Ellen Weinreb (guest)
 Stephen Linaweaver (guest)
… and Team Members Who Attended in
 Ted Howse (guest)
Spirit:
 Jonathan Yohannan, Cone Communications
 Sandy Skees, Communications4Good
 Sally Uren, Forum for the Future
 Daniel Krohn, Becker Underwood

21. SB Collaboratory?
Next Steps:
 Committee finalizes draft concept document (includes ‘branding’,
components, process, funding options)
 Refine with Advisory Board
 Prototype with A Team
 Share with full membership at SB’13 for launch

22. NEXT STEPS

23. Next Call
• Alternative 1:
Tuesday April 23rd – 1pm PST (4pm EST)
• Alternative 2:
Wednesday April 24th – 1pm PST (4pm EST)
Calendar Invites to follow