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The consumer path and creating preference online - George Frangakis E-Commerce Conference
- 1. The consumer path & creating preference online George Frangakis COO BestPrice
- 2. Has the consumer changed?
- 3. When was the ipod launched? Not a trick question When was the iphone launched?
- 4. Something may be changing in consumer behaviour…
- 6. Research Click Perceived Path to Conversion Interact Consumer Path Lead/Sale A simplistic example on the path to conversion
- 7. Which product Which conversion pathNoofinteractions
- 8. Buying cycles Global online consumer report KPMG
- 9. The question of attribution
- 10. Percent of Consumers that used their smartphone to look up a product while in a shop Global online consumer report KPMGIn Greece: 42% Eltrun E-commerce Prospects 2019
- 11. What did they do Global online consumer report KPMG
- 12. No1 thing they did Global online consumer report KPMG
- 13. 9% 33% 40% 18% Ποτέ Περιστασιακά Συχνά Πάντα GR How often do you use a price comparison site? Eltrun Research Never Occasionally Often Always
- 14. ≈ 60% do not consider the lowest price to be the main factor for their buying behaviour. Findings 60 % 40 % Lowest Price Other factors
- 15. Findings 46% 42% 37% 35% 32% Secure Transaction Low price Usability Clear terms Reviews Is trust the new currency?
- 16. Took it to the test Run a survey with our users
- 17. Most important factor when choosing an e-shop? Good Reviews 34% Low Price 31% Certified e-shop 14% Based in Greece 11% Official Reseller 7% Recognised brand 2% Physical Presence 1% Good Reviews Low Price Certified e-shop Based in Greece BestPrice On site research 2018
- 18. What is more important? Proximity Close to meInstalments 7%6% BestPrice On site research 2018
- 19. What is more important? Item is instantly available Free Return policy 49%39% Peace of mind BestPrice On site research 2018
- 20. The next level
- 22. Hipster Heaven
- 26. Reviews Price What to look out for Official Reseller Terms & Conditions Mobile Optimised Physical Store Speed Secure/SSL Trial/Return Policy Certification Easy UX Prompt Delivery Personalisation
- 27. Optimise engagement not just conversion
- 28. Thank you! George Frangakis COO BestPrice.gr