Email Marketing - IoF SW - 18/06/09

1. Sue Fidler www.CharityeMail.co.uk www.suefidler.com [email_address] 07889 350 285

2. Sue Fidler EMAIL MARKETING

3. Sue Fidler

4. Sue Fidler

5. Sue Fidler

6. Sue Fidler Why? More than 70% of UK population have email Email is 99% unique

7. Sue Fidler Why? Great for fast communications, - nearly all opens are within first 24rs Good for repeat/follow up messages Good reporting – who and what Good for calls to action - campaigns and appeals Forward to a friend

8. From the invention of direct marketing back in the 1970s when the first databases were developed the dream has been for fast, cheap, personalised marketing with instant reporting

11. Sue Fidler

12. Sue Fidler DELIVERY and COMPLIANCE

14. Sue Fidler Address Book Address Management/history/export/import Subscriptions Subscribes and unsubscribes – sign up form Bounces Hard (email not there) and Soft (unavailable) 2 part send HTML and Text versions Segmentation/ personalisation Add personal details/info, segment by data in address book or actions Auto replies Set up replies to sign up, unsubscribe and specific actions/data Templates Design, WYSIWYG, look and feel management Reports Open rate, Click throughs, bounces, unsubscribes HTML HTML email with WYSIWYG editor SPAM Avoid being blacklisted - SPF records, Sender ID, registered IP address Bandwidth Internet access being blocked IT Angry people…

15. Sue Fidler

16. Sue Fidler OUTLOOK Purpose X Address Book X Subscriptions X Bounces X 2 part send X Segment/personalize X Auto replies X Templates X Reports X HTML X SPAM X Bandwidth X IT X Fit for purpose X

17. Sue Fidler OUTLOOKIS BAD

18. Sue Fidler OUTLOOK In-House s/w Purpose X Address Book X Subscriptions X Bounces X 2 part send X Segment/personalize X Auto replies X Templates X Reports X HTML X SPAM X X Bandwidth X X IT X X Fit for purpose X X

19. Sue Fidler OUTLOOK In-House s/w ASP s/w Purpose X Address Book X Subscriptions X Bounces X 2 part send X Segment/personalize X Auto replies X Templates X Reports X HTML X SPAM X X Bandwidth X X IT X X Fit for purpose X X

20. Sue Fidler

21. Sue Fidler

22. Sue Fidler

23. Sue Fidler

24. Sue Fidler

25. Sue Fidler

26. Sue Fidler OUTLOOKIS BAD

32. Sue Fidler

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35. Sue Fidler

36. Sue Fidler

38. Integrated Marketing

39. dM Ask Reminder Teaser

40. dM or email Ask EMAIL Teaser EMAIL Reminder dM Ask EMAIL Teaser Online users open email before post

41. dM Ask EMAIL Teaser EMAIL Reminder Magazine Shop on website Email newsletter Above the line TV Story on website

47. Sue Fidler www.CharityeMail.co.uk www.suefidler.com [email_address] 07889 350 285