Second Life allows for more immersive communication than traditional online platforms. Companies use it for virtual meetings, as it allows global employees to convene in one space at low cost. Businesses also sell products through virtual stores in Second Life. Working on a cyber team in Second Life had advantages like flexibility but coordinating expectations was difficult without meeting in person. Communicating through groups, messages, and tagged places helped with collaboration. Some political candidates have hosted virtual campaign headquarters in Second Life to raise awareness and facilitate grassroots support through donations, wearing branded items, and showing support in virtual stores.