CDO Panel Discussion (12/06/2017) Did you ever wonder what the Chief Data Officer (CDO) is all about? Or does CDO rather mean Chief Digital Officer to you? Where do you find these profiles in a company structure? What is he/she responsible for? Do you link a CDO to Innovation? Or rather to Governance? Join us to discuss these and other questions during our CDO Panel at the SAS Forum, June 12th2017 where Jonas Vandenbruaene, student at the University of Antwerp, will also reveal some of the findings of the CDO survey he conducted for his Master thesis in Applied Economics, Business Engineering. Philippe Van Impe, Founder - European Data Innovation Hub & BRUSSELS DATA SCIENCE COMMUNITY. Social entrepreneur & startup coach. Jonas Vandenbruaene, Co-Founder at 180° Consulting Antwerp

1. Copyright © 2015, SAS Institute Inc. All rights reserved.
Jonas Vandenbruaene
Student @ University of Antwerp
The rise of the CDO: panel discussion

2. Setting the stage
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3. Average company lifespan is declining
Source: Morgan (2013)
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4. Companies can stay ahead
through innovation:
Analytics
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5. Macro
Micro
▸ Most analytical firms are twice as likely be in the top quartile
of financial performance within their industries (Bain, 2013)
▸ Strong link between data-driven decision making and
business outcomes (Brynjolfsson, Hitt, & Kim, 2011)
▸ Analytics increases US GDP up to 2% by 2020 (McKinsey,
2013)
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6. Q1: How does your company
leverage the potential of
analytics?
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7. 48% of analytics ambitions fail to
reach expectations
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8. Technologies and algorithms are
relatively mature
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9. 4 out of 5 top challenges are related to
organizational characteristics
Source: Vandenbruaene (2017)
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10. Q2a: What are the biggest
challenges your firm faces when
implementing analytics?
Q2b: How do you tackle them?
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11. Companies hire data & analytics
related C-level officers
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12. Chief Data Officer
▸ Many Chief Data Officers were hired after the financial crisis
to comply with tightening regulation
▸ Initially focused on compliance and data governance issues
(Defensive applications)
▸ Now also often responsible for innovation
(Offensive applications)
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13. Defensive Offensive
Chief Data Officer
▸ Very broad responsibility spectrum
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14. Chief Analytics Officer
▸ Most recent data & analytics related C-level positions
▸ Focuses on offensive initiatives
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15. Defensive Offensive
▸ Chief Data Officer ▸ Chief Analytics Officer
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16. Q3a: What are the responsibilities of the Chief
Data Officer?
Q3b: Is his responsibility spectrum too wide?
Q3c: Chief Data Officer & Chief Analytics
Officer new Batman and Robin?
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17. ▸ Vast majority of data & analytics initiatives are still being led
by the traditional C-level officers
Source: Vandenbruaene (2017)
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18. ▸ Only 10% of companies that do not yet have a data &
analytics related officer plan to hire one this year
Source: Vandenbruaene (2017)
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19. ▸ Vast majority of data & analytics C-levels are employed in
the US or the UK, Europe seems to lag behind
Source: IBM (2014)
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20. Q4a: why are the majority of data & analytics
initiatives still being led by traditional C-
levels?
Q4b: why does europe seem to lag behind in
hiring Chief Data/Analytics Officers?
Q4c: is the added value of these officers high
enough?
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21. Jonas Vandenbruaene
Jonas.vandenbruaene@gmail.com
0487 46 15 80
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