Companies need to analyze customer data and respond dynamically on every channel to provide a personalized experience for each customer, which may require transforming current business models. IT will enable innovation by focusing on putting the customer first through technologies like Fiori Elements, SAPUI5, and Splash/Build to provide consumer-like experiences across devices. Analytics from SAP Cloud for Analytics and HANA Vora will unlock business potential by connecting IoT data to transform and reimagine business opportunities, supported by the HANA Cloud Platform, HANA SPS11, and a microservices approach using technologies like Cloud Foundry and Node.js.