This document contains research and planning for a global smartphone access service called EquiCoverage. It includes research on topics related to equalizing access across regions, proposed name ideas derived from key words, sketches of a brand character diagram, logo research and designs, research on social media branding of similar organizations, and wireframes for a website layout. The goal of EquiCoverage is to expand connectivity in underdeveloped areas through an optional smartphone service that prioritizes equitable global access.