This document appears to be notes from a branding assignment done by Rebecca Torvik. It includes research on real-time robot motion planning, tags that allow robots to find things around a house, a new processor that could enable more automation, a robot that can help disabled people around their house, robots that can organize and line up objects in a factory setting, and a robot that can pick up and move objects in a cluttered environment while avoiding obstacles. It also includes notes on a proposed self-packing AI suitcase, the naming process for the brand "Mofecto", brand character research, tips for using Twitter, examples of successful ad campaigns, draft tweets, tweet statistics, and notes for a promotional podcast intro.