Mood Board for Dream Big Digital Design
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Mood Board for Dream Big Digital Design
- 2. TABLE OF CONTENTS 3. Creative brief 4. Competitor Logos 5. Color Palettes 6.Typography Samples 7.Typography Choices 8. Shapes that Dominate 9.Textures & Materials 10.Competitor Identity Packages 11.Word List 12. Mind Map 2
- 3. CREATIVE BRIEF Project Summary Hello My name isVictoria Narvaez, I am a graphic design artist delivering web and print design for all your graphic needs. Our major goal is to help you stand out above the rest while delivering outstanding customer service to deliver your vision. With 4 years experience in the field certified and prior experience as an artist I believe in delivering a design that communicates to your target audience and gives great user interferance. Audience My logo will represent a business name with my initials. It will represent professionalism. My current design logo will be elegant and will have an inspirational name. My existing audience consist of graphic design artist, web designers, entrepernuer, entertainment, small and large business owners. Having the ability to work worldwide. Communication Strategy Application My logo will have “Dream Big Digital Design” on it and will reflect on my vision of having big dreams and accomplishing them. Looking into adding gold and black that represent passion and elegant.As far as shape I will use something either circular or squared. Competitive Positioning Elizabeth Hults: She is a graphic designer and artist. Uses typography on her logo and looks neat and professional. www.elizabethmakes.com Adam Novak.: Not fond of his logo design. Uses gradients to make his company name stand. Love that he uses a star for his last name but logo does not reflect his awesome portfolio. www.novakbrand.com Tiffany Jones: Logo has no heirachy, looks faded and needs better positioning www.lakelandgraphicdesign.com Brian Pate: Uses typography to represent himself and his company name. Looks very professional and well executed. www.patemg.com DonivanTinsley: Uses typography for his last name.Very well executed. http://tinsleycreative.com/team/ Promise To provide high quality services that will make your brand stand out above the rest. 3
- 4. COMPETiTORS LOGOS Competitor Logos Well Designed Logos Companies I WouldWork For 4
- 5. R:77 G:72 B:69 C:63 M:59Y:60 K:41 Hex: #4d4845 Pantone 438 C R:212 G:175 B:55 C:21 M:22Y:100 K:0 Hex: #d4af37 Pantone 606 C R:242 G:235 B:213 C:1 M:5Y:31 K:0 Hex: #f2ebd5 Pantone 7499 C R:217 G:83 B:58 C:10 M:82 Y:86 K:1 Hex: #d9533a Pantone 7625 C R:105 G:142 B:131 C:62 M:31Y:49 K:5 Hex: #698e83 Pantone 5625 C R:249 G:248 B:247 C:2 M:1Y:2 K:0 Hex: #f9f8f7 Pantone 663 C R:114 G:12 B:117 C:66 M:100Y:20 K:8 Hex: #720C75 Pantone 2597 C R:45 G:77 B:109 C:89 M:68Y:36 K:20 Hex: #2d4d6d Pantone 7477 C R:230 G:197 B:234 C:8 M:24Y:0 K:0 Hex: #e6c5ea Pantone 531 C R:186 G:139 B:21 C:27M:43Y:100 K:5 Hex: #ba8615 Pantone 7556 C R:165 G:99 B:43 C:27 M:64Y:96 K:15 Hex: #95632b Pantone 730 C R:183 G:176 B:178 C:29 M:27Y:24 K:0 Hex: #b7b062 Pantone Cool Gray 5 C R:234 G:174 B:6 C:8 M:32Y:100 K:0 Hex: #e99e06 Pantone 2597 C R:125 G:216 B:151 C:49 M:0Y:55 K:0 Hex: #7dd897 Pantone 353 C R:196 G:135 B:153 C:23 M:53Y:25 K:0 Hex: #c48799 Pantone 694 C Color Palettes 5
- 7. typography choices Great Vibes Victoria Narvaez VICTORIA NARVAEZ Sargscha Victoria Narvaez VICTORIA NARVAEZ AUDREY Victoria Narvaez VICTORIA NARVAEZ Arizona Victoria Narvaez VICTORIA NARVAEZ Caviar Dreams Victoria Narvaez VICTORIA NARVAEZ Display fonts info fonts PT Sans Victoria Narvaez VICTORIA NARVAEZ PT Sans Caption Victoria Narvaez VICTORIA NARVAEZ PT Sans Narrow Victoria Narvaez VICTORIA NARVAEZ Bodoni 72 Victoria Narvaez VICTORIA NARVAEZ Bodoni 72 Oldstyle Victoria Narvaez VICTORIA NARVAEZ Bodoni 72 Smallcaps Book Victoria Narvaez VICTORIA NARVAEZ 7
- 8. simple shapes ShapesthatDominate complex shapes 8
- 11. Creative Confident Trustworthy Entrepreneurial Fearless A c h i e v e r Dreamer Word List 11
- 12. mindmap 12