This is a mood book created while developing my brand in my Production Management class at Full Sail University.

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3 Creative Brief
4 Competitor Logos
4 Good Logos
4 Best Companies Logos
5 Color Palettes
6 Typography Samples
7 Typography Choices
8 Complex Shapes
8 Simple Shapes
9 Textures
10 Identity Packages
12 Word List
13 Mind Map2

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Project Summary
Communication Strategy
Audience Profile
Competitive Positioning
Application
Promise
Hello, I am Lauren Furman and I am a graphic designer. I specialize in
the service of branding; web design, and any of your other everyday
graphic design needs like brochures, poster, commercials, etc. I am
currently still in school but have done some work over the past 5
years and with this new identity I am creating I hope to get my face
out to the public and so people really know who I am and what I can
offer. I have many goals I want to accomplish just like anyone else, but
when I think long term I would love to be a senior designer at a design
firm or working on magazine layouts like Entertainment Weekly.
Some of the aspects I want to convey in my logo are a little but of my
personality as well as my work ethic, maybe something sleek and
simple to the point. I have not yet decided if I want a tagline or not.
If I do want a tagline I think it would be something pun-ny to show-
case my sense of humor. Overall I just want to showcase my abilities
and work ethics.
My existing audience would be fellow graphic designers as well as
perspective and past clients. I always love to showcase my work to
attract perspective clients. Word of mouth and social media mouth is
great too for broadening your audience.
My competitors are fellow designers. I honestly think
their logos are great and really describe the work they can
produce. To name a few competitors their is
David Airey- http://www.davidairey.co.uk
Brent Galloway- http://brentgalloway.me
Jessica Greenwalt- http://www.jgreenwalt.com
Rachel Kim- http://rachelkim.net
Irene Victoria- http://irenevictoria.com
The logo that I am envisioning for my brand and myself
would be something very simple in shape that stands the test
of time. Even though it might change over the years I want it
to still hold its ground on past projects. I also see the colors
changing to match the project I am working one. Just like
Entertainment Weekly, their logo changes with its color and
elements with every weeks cover. Right now I do not have
anything that must be in my logo, I just have to get a feel for
it.
My promise is to provide designs that were given time
attention and thought to every detail.

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Competitors Logos:
Well Designed Logos:
Companies I’d like to work for:
Jonathan
Dobre
Adam TrageserLeo Ayers
Cindy Jensen
Abby Ryan

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RGB : 255, 204, 153
CMYK: 0%, 22%, 42%, 0%
HEX: FFCC99
PANTONE: 904 C
RGB : 204, 204, 204
CMYK: 19%, 15%, 16%, 0%
HEX: CCCCCC
PANTONE: 9501 C
RGB : 153, 102, 204
CMYK: 49%, 67%, 0%, 0%
HEX: 9966CC
PANTONE: 814 C
RGB : 153, 204, 153
CMYK: 42%, 2%, 51%, 0%
HEX: 99CC99
PANTONE: 359 CP
RGB : 153, 204, 153
CMYK: 42%, 2%, 51%, 0%
HEX: CC9966
PANTONE: 359 CP
RGB : 102, 102, 153
CMYK: 68%, 64%, 16%, 1%
HEX: 666699
PANTONE: 7700 U
RGB : 51, 204, 204
CMYK: 64%, 0%, 26%, 0%
HEX: 33CCCC
PANTONE: P 118-5 C
RGB : 255, 255, 51
CMYK: 6%, 0%, 89%, 0%
HEX: FFFF33
PANTONE: P 1-7 C
RGB : 102, 102, 102
CMYK: 60%, 51%, 51%, 20%
HEX:666666
PANTONE: P 172-11 C
RGB : 204, 255, 255
CMYK: 16%, 0%, 3%, 0%
HEX: CCFFFF
PANTONE: P 118-1 C
RGB : 255, 255, 255
CMYK: 0%, 0%, 0%, 0%
HEX: FFFFFF
PANTONE: 11-0601
RGB : 255, 153, 102
CMYK: 0%, 49%, 62%, 0%
HEX:FF9966
PANTONE: P 34-5 C
RGB : 102, 0, 0
CMYK: 34%, 98%, 96%, 53%
HEX: 660000
PANTONE: P 474-16 c
RGB : 255, 255, 255
CMYK: 0%, 0%, 0%, 0%
HEX: FFFFFF
PANTONE: 11-0601
RGB : 51, 51, 153
CMYK: 96%, 95%, 0%, 0%
HEX:333399
PANTONE: P 99-8 C

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DISPLAY FONTS INFO-LEVEL FONTS
LAUREN FURMAN
From the woods
LAUREN FURMAN
SUNDAY
lauren furman
cf old photograph credit
LAUREN FURMAN
lauren furman
Noteworthy
LAUREN FURMAN
lauren furman
OCEAN COASTLINES
LAUREN FURMAN
lauren furman
SignPainter
LAUREN FURMAN
lauren furman
Raleway

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COMPLEX
SIMPLE

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FUNNY
AWESOME
QUIRKY
UPBEAT
EASY GOING
CREATIVE
REALISTIC
TRUSTWORTHY
PROFESSIONAL
DEDICATED
THOUGHTFUL
INVENTIVE
UNDERSTANDING
PROACTIVE
ORGANIZED
CALM

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