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©Lighthouse Research & Development, Inc. 2015
1
Sandy City Citizen
Survey Findings
December 2014
Lighthouse Research & Development, Inc.
©Lighthouse Research & Development, Inc. 2015
2
Demographic Profile
413 surveys conducted
95% confidence level
±4.81% margin of error
17%
14%
40%
29%
0% 10% 20% 30% 40% 50%
Bell Canyon (SE)
Crescent (SW)
Sandy (NW)
Alta Canyon (NE)
In which area of Sandy do you
reside?
48%
52%
0% 10% 20% 30% 40% 50% 60%
Online
Telephone
Data Collection Method
©Lighthouse Research & Development, Inc. 2015
3
Demographic Profile
Gender split:
51% male, 49% female
Age
1 = 18 to 24 6%
2 = 25 to 34 19%
3 = 35 to 44 19%
4 = 45 to 54 21%
5 = 55 to 64 19%
6 = 65 or Older 17%
Education
1 = High School or Less 7%
2 = Some College/Technical School 21%
3 = Two-year College Degree 18%
4 = Bachelor’s Degree 32%
5 = Graduate School 21%
AnnualIncome
1 = Under $20,000 1%
2 = $20,000 to $39,999 4%
3 = $40,000 to $59,999 7%
4 = $60,000 to $79,999 8%
5 = $80,000 to $99,999 11%
6 = $100,000 to $149,999 11%
7 = $150,000 to $199,999 11%
8 = $200,000 or More 9%
©Lighthouse Research & Development, Inc. 2015
4
Demographic Profile
42%
21%
15%
14%
8%
0% 10% 20% 30% 40% 50% 60%
21 Years or More
11 to 20 Years
6 to 10 Years
3 to 5 Years
2 Years or Less
How long have you lived in
Sandy City?
2%
9%
89%
0% 20% 40% 60% 80% 100%
Other
Rent
Own
Do you own or rent your home?
©Lighthouse Research & Development, Inc. 2015
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Demographic Profile
0%
2%
4%
6%
12%
20%
18%
31%
7%
0% 10% 20% 30%
More than 8
People
8 People
7 People
6 People
5 People
4 People
3 People
2 People
1 Person
Including yourself, how many
people, either related or non-related,
live in your home?
46%
54%
0% 10% 20% 30% 40% 50% 60% 70%
No
Yes
Do you have children living in
your household?
19%
21%
22%
19%
18%
21%
20%
22%
22%
22%
0% 5% 10% 15% 20% 25% 30%
18 years
16 to 17
14 to 15
12 to 13
10 to 11
8 to 9
6 to 7
4 to 5
2 to 3
Under 2 years
Children Age Categories
©Lighthouse Research & Development, Inc. 2015
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City Improvements
28%
31% 30%
33%
28%
15% 10% 11%
8%
9%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
'08 '09 '10 '12 '14
How would you rate Sandy City today compared to
five years ago?
SOMEWHAT/MUCH BETTER
Somewhat Better Much Better
©Lighthouse Research & Development, Inc. 2015
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City Improvements
13%
6%
22%
2%
2%
2%
2%
2%
3%
6%
7%
9%
14%
0% 5% 10% 15% 20% 25%
Don't Know
Miscellaneous
None / No Change / No Improvements
Stop Lights/ Traffic Signals
Improved Infrastructure
11400 South Improvements
Trax / Light Rail
Parks / More Parks/ Recreation
Cleaner City / Beautification/ Landscaping
Development / Building Homes and…
1300 East Improvement
Shopping/ Business Growth
Road Improvement / Streets
What is a major improvement, if any, that you have seen
occur in Sandy City over the past two to three years?
2014 TOP MENTIONS
“There is a lot more organization
with streets and how lights are set
up. The look is a lot nicer.”
“I like the new business, but not
the congestion they bring.”
“Improvement of 1300 East and
progress in starting the
improvement of the shopping area
at 110th South and 13th East.”
©Lighthouse Research & Development, Inc. 2015
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City Improvements
11%
3%
11%
2%
2%
2%
2%
2%
2%
4%
4%
4%
4%
4%
5%
6%
7%
8%
0% 5% 10% 15%
Don't Know
Miscellaneous
Nothing/ It Is Good Now
Less Building/ Stop Building/ Retail/ Strip Malls
More Arts/ Cultural Events
Transportation/ TRAX/ Buses/ UTA
Enforce Ordinances
Empty Retail Spaces/ Vacancy
Beautification/ Clean Up City
Lower Taxes, Costs
Better Police Protection/ More Police
More Recycling / Glass Recycling / Sanitation…
Road Improvement
Bike/ Running/ Walking Paths
Finish Roads/ No More Road Construction
More Business/ Grocery Stores
Better Traffic Control
Recreation/ Pool/ Parks/ Open Space
What is the one major improvement that you would like to see
in the next 5 years that would make living in Sandy City better
for you?
2014 TOP MENTIONS
“An open park space that is not a
glorified drainage retention pond.”
“Reduction of traffic signals; many
are unnecessary and waste time.”
“An end to the perpetual road
work; no more tearing up the same
roads year after year for different
projects!”
©Lighthouse Research & Development, Inc. 2015
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City Issues
25%
7%
2%
2%
2%
2%
4%
4%
4%
5%
5%
7%
7%
12%
0% 10% 20% 30%
Don't Know/ Nothing
Miscellaneous
Police/ Police Protection/ Law Enforcement
Infrastructure
Community Feel
Budget Issues/ Finance
Schools/ Education
Public Safety
Maintaining Yards and Neighborhoods
Taxes/ High Taxes
Development/ Overdevelopment/ Building
Traffic/ Traffic Lights
Crime/ Gangs/ Drugs
Growth/ Increased Population
What would you consider to be the most important issue
facing Sandy City today?
2014 TOP MENTIONS
“Growth; I don't want it to keep on
expanding in growth. I don't want
to look like South Jordan and West
Jordan. Contain what we have and
enjoy it. I think Sandy is big
enough.”
“Crime; in our opinion, the police
detectives do not respond/follow
up on "middle issue" type crimes,
such as car thefts, garage break-
ins, etc., even when we have proof
of who committed the crime, the
detectives refuse to follow up.”
©Lighthouse Research & Development, Inc. 2015
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Citizen Concerns
2%
4%
24%
2%
2%
2%
3%
3%
3%
3%
4%
4%
5%
5%
5%
6%
13%
0% 5% 10% 15% 20% 25% 30%
Don't Know
Miscellaneous
None / No Concern
Snow Removal
Growth, Overpopulation
Drug or Substance Abuse
Streets / Roads
Rentals
Law Enforcement / Police Patrol
Animal Comments / Animal Control
People / Neighbors
Street Lights
Traffic
Taking Care of Property / Homes
Safety
Speeding
Crime / Vandals / Theft / Break-Ins
What is the biggest concern you have for your
neighborhood?
2014 TOP MENTIONS
“Crime; I have two police officers
near my home and there are still
robberies and crime in our
neighborhood and domestic
violence.”
“Neighbors that don't take care of
their property and obviously have
no pride in our community.”
©Lighthouse Research & Development, Inc. 2015
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Community Involvement
3.32
3.40
4.19
4.26
4.44
3.56
3.48
4.42
4.39
4.53
3.56
3.18
4.19
4.34
4.46
1.00 2.00 3.00 4.00 5.00
I know how to inform the city about the way I
feel on important issues.
Before the city makes major decisions, citizens'
opinions are considered.
I take pride in telling others that I live in Sandy.
Overall, I feel safe living in Sandy and my
neighborhood.
Sandy is a good place to live.
Please tell me whether you agree or disagree with the
following statements about Sandy.
2010 2012 2014
Strongly
Disagree
Strongly
Agree
©Lighthouse Research & Development, Inc. 2015
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Quality of Life
5%
7%
2%
2%
2%
2%
2%
2%
2%
2%
3%
4%
6%
8%
43%
0% 10% 20% 30% 40% 50%
Don't Know
Miscellaneous
Peace And Quiet/ Peace of Mind
Parks/ Open Space to Build Parks
Miscellaneous Government Comments
Good Health
Family/ Spending Time Together/ Happy Family
Community Spirit/ Togetherness
Excellent Services/ Affordable Services
Clean, Fresh Air
Good Activities/ Programs/ Entertainment Options
Good Neighbors/ Friendly/ Care For Each Other
Clean/ Well Kept-Up/ Aesthetically Pleasing
It Is Good Now
Safety/ No Fear of Crime/ Safe Secure Environment
How would you personally define quality of life? What
makes a good quality of life for you and your family?
2014 TOP MENTIONS
“A safe community makes a good
quality life for my family. I think
that Sandy is safe for my family.
There seems to be the perfect
amount of police presence in the
city.”
“Feeling safe in my home, not
having to worry about things being
stolen from my garage while I'm
mowing the lawn, and being able to
sleep, uninterrupted, by screaming
teens, barking dogs, and illegal
fireworks.”
©Lighthouse Research & Development, Inc. 2015
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Overall City Services
4.42
4.23
4.14 4.18 4.14 4.12
3.83
1.00
2.00
3.00
4.00
5.00
Fire
Department
Community
Events
Public
Utilities
Department
City
Employees
Public Works
Department
Parks and
Recreation
Police
Department
2014 Average Mean
Department/Service Ratings
©Lighthouse Research & Development, Inc. 2015
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Police Department
3.48
3.62 3.66 3.74 3.84 3.88 3.91 3.87 3.94 3.92 3.94 3.86 3.93 4.02 3.98
3.81
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Police Crime Prevention
3.55
3.71 3.68 3.75 3.73 3.79 3.90 3.84 3.90
3.78
3.90 3.91 3.96
4.16
3.943.99
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Police Response Time
3.41 3.47 3.44
3.66
3.53 3.58 3.60 3.57 3.61 3.59 3.55 3.57 3.62 3.64 3.57
3.76
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Police Traffic Enforcement
3.61 3.57 3.57
3.76 3.68 3.71 3.76 3.66 3.71 3.76
1.00
2.00
3.00
4.00
5.00
'02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Animal Control Services
©Lighthouse Research & Development, Inc. 2015
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Police Department
27% (113 respondents) have called 911 or
non-emergency dispatch in the last 12 months
1%
59%
27%
7%
3%
4%
0% 10% 20% 30% 40% 50% 60% 70%
Don’t Know
5 = Very Satisfied
4
3
2
1 = Very Dissatisfied
Please rate your experience with dispatch services.
©Lighthouse Research & Development, Inc. 2015
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Fire Department
4.17 4.20 4.23 4.21 4.21
4.37 4.35 4.40 4.31 4.40 4.48 4.50 4.44 4.53 4.514.53
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Fire Services
4.05 4.12 4.12 4.20 4.23 4.25 4.25 4.33 4.24
4.38 4.42 4.48 4.42 4.43 4.524.55
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Emergency Medical Services
3.91
4.06 4.05
4.16
1.00
2.00
3.00
4.00
5.00
'09 '10 '12 '14
Community Emergency
Preparedness
©Lighthouse Research & Development, Inc. 2015
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Public Works
3.71
3.44
3.27
3.44 3.46
3.60
3.70 3.77 3.70
3.94
3.73 3.79
3.90 3.97 3.953.96
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Snow Removal Services
3.13 3.04
3.23
3.40 3.39
3.50 3.47
3.58
3.41 3.44 3.52 3.55 3.60 3.66
3.81 3.82
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
City Streets Surface Maintenance
4.42
1.00
2.00
3.00
4.00
5.00
'14
Garbage & Recycling
Collection 4.37
1.00
2.00
3.00
4.00
5.00
'14
Bulk Waste Curbside Pick Up
©Lighthouse Research & Development, Inc. 2015
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Public Utilities
3.86
3.73
3.58 3.63 3.55 3.61
3.77 3.77 3.76
3.91 3.96 4.00 4.05 4.14 4.194.14
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Utility Billing System
3.80 3.82 3.86 3.84 3.80 3.86 3.84
3.98 3.94
4.07 4.17 4.17 4.16 4.18 4.284.31
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Culinary Water Services
3.54 3.43
3.59 3.63 3.61 3.50
3.68 3.79 3.68
3.83
3.96 3.97 4.00 4.09 4.164.13
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Storm Water Drainage
3.93 3.98
3.80 3.85
3.99 3.98 4.00 3.99
1.00
2.00
3.00
4.00
5.00
'04 '06 '07 '08 '09 '10 '12 '14
Street Lighting
©Lighthouse Research & Development, Inc. 2015
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Community Events
3.96 3.85
4.08 3.96 4.05 4.09 4.11 4.20 4.12 4.23 4.17 4.12 4.14 4.25 4.284.27
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Fourth of July Celebration
4.16
4.33 4.23
4.43 4.36 4.40 4.37
1.00
2.00
3.00
4.00
5.00
'04 '07 '08 '09 '10 '12 '14
Sandy Amphitheater
3.73
3.86 3.95
4.19 4.23
1.00
2.00
3.00
4.00
5.00
'08 '09 '10 '12 '14
Sandy Balloon Festival
4.23
1.00
2.00
3.00
4.00
5.00
'14
Movies in the Park
©Lighthouse Research & Development, Inc. 2015
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Community Events
3.72 3.81 3.87
4.08
3.96
1.00
2.00
3.00
4.00
5.00
'08 '09 '10 '12 '14
Heritage Festival at
Main Street Park
3.97 3.92 3.99
4.14 4.12
1.00
2.00
3.00
4.00
5.00
'08 '09 '10 '12 '14
Deck the Hall Christmas
Lighting Ceremony at City Hall
©Lighthouse Research & Development, Inc. 2015
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Parks and Recreation
3.75 3.68 3.75 3.83 3.75 3.84 3.79 3.85 3.82
4.00 4.07 4.08 4.10 4.14 4.174.16
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Youth Recreation Programs
3.30 3.24 3.21
3.40 3.52 3.50 3.44 3.51 3.52
3.65 3.77 3.65
3.85 3.79 3.85
4.01
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Adult Recreation Programs
4.13 4.13
4.23 4.20 4.15
4.25 4.23 4.27
4.13
4.27 4.22 4.25
4.37 4.38 4.434.34
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Appearance of City Parks
3.49 3.50
3.69
3.82 3.85 3.85 3.84
3.72 3.68 3.78 3.69 3.72
3.84 3.94 4.003.99
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Beautification and Landscaping
on City Roadways
©Lighthouse Research & Development, Inc. 2015
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Parks and Recreation
3.55
4.10
3.64 3.73
4.00 4.03 3.99 3.97 4.02 4.11
1.00
2.00
3.00
4.00
5.00
'02 '03 '04 '06 '07 '08 '09 '10 '12 '14
River Oaks Golf Course
3.62
3.79 3.80 3.85 3.89 3.88 3.92 3.97
1.00
2.00
3.00
4.00
5.00
'04 '06 '07 '08 '09 '10 '12 '14
Alta Canyons Sports Center
3.46
3.91
4.03 3.99 4.10 4.00 4.09 4.00
4.14 4.24 4.21 4.26 4.17 4.25 4.17
1.00
2.00
3.00
4.00
5.00
'96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Senior Citizen Programs
©Lighthouse Research & Development, Inc. 2015
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City Employees
3.65
3.77 3.85 3.92 3.89 3.95 3.93 3.97 3.89
4.04 4.07 4.06 4.14 4.14 4.164.20
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Courtesy of City Employees
3.62 3.62 3.70
3.81 3.84 3.84 3.84 3.93
3.80
3.95 4.01 4.01 4.09 4.06 4.144.17
1.00
2.00
3.00
4.00
5.00
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
Overall Work Performance of
City Employees
©Lighthouse Research & Development, Inc. 2015
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Interaction with the City
49%
41%
54%
46% 45% 46%
50% 51%
53%
43%
49% 49%
47% 46%
43%
35%
0%
20%
40%
60%
80%
100%
'95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14
During the past year, have you
contacted any Sandy City office
to seek service, information, or
to file a complaint?
4%
6%
6%
7%
7%
8%
8%
8%
10%
10%
11%
10%
6%
5%
11%
3%
9%
9%
1%
4%
15%
8%
0% 5% 10% 15%
Public Works / Utilities (in
general)
Streets
Planning / Zoning / Building
Permits
Water
Street Lighting
Parks / Recreation / Golf
Courses
Garbage
* City Hall / Mayor’s Office /
City Council
Yard / House Cleanup /
Code Enforcement
Police
Animal Control
Which department did you
contact?
TOP MENTIONS
2012 2014
©Lighthouse Research & Development, Inc. 2015
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Interaction with the City
12% 10% 13% 10% 8%
6% 7%
13%
9% 13%
30% 30%
29%
24% 22%
50% 54%
44%
57% 58%
0%
20%
40%
60%
80%
100%
'08 '09 '10 '12 '14
Were you generally satisfied with the city's response?
Very Satisfied
Somewhat Satisfied
Somewhat Dissatisfied
Very Dissatisfied
©Lighthouse Research & Development, Inc. 2015
26
Interaction with the City
4%
4%
5%
5%
7%
7%
8%
9%
9%
11%
12%
11%
5%
5%
1%
3%
11%
10%
11%
3%
7%
14%
0% 5% 10% 15%
Public Works / Utilities (in
general)
Streets
Planning / Zoning / Building
Permits
City Hall / Mayor’s Office / City
Council
Yard / House Cleanup / Code
Enforcement
Parks / Recreation / Golf
Courses
Garbage
Water
Street Lighting
Animal Control
Police
SATISFIED
2012 2014
Department Contacted compared by Satisfaction Rating
TOP MENTIONS
0%
3%
3%
7%
10%
10%
10%
13%
20%
20%
13%
19%
3%
7%
10%
3%
0%
13%
10%
3%
0% 5% 10% 15% 20%
Water
Police
Garbage
Public Works / Utilities (in
general)
Streets
Planning / Zoning / Building
Permits
Parks / Recreation / Golf
Courses
Animal Control
Yard / House Cleanup / Code
Enforcement
City Hall / Mayor’s Office /
City Council
DISSATISFIED
©Lighthouse Research & Development, Inc. 2015
27
City Communications
What are the sources you use the MOST to receive
information about Sandy City?
First Second Third Overall
City Newsletter Mailed with Sandy Journal 49% 17% 6% 71%
Email from the City 7% 5% 5% 16%
City Website 8% 13% 6% 26%
SandyNow.com 2% 4% 4% 8%
Television (Major Local Networks) 5% 7% 12% 21%
Newspaper (Deseret News, Salt Lake Tribune) 7% 13% 10% 27%
Insert in the Water / Other Municipal Bill 3% 5% 6% 13%
Social Media (Twitter, Facebook, etc.) 1% 2% 2% 5%
Sandy Journal 10% 9% 9% 27%
Mail, In General 4% 1% 0% 5%
Telephone 1% 2% 4% 6%
Word of Mouth 0% 2% 6% 7%
Other 3% 5% 5% 13%
None 1% 16% 25% *1%
©Lighthouse Research & Development, Inc. 2015
28
Conclusion
3%
4%
4%
2%
2%
2%
3%
3%
3%
3%
4%
4%
5%
8%
8%
8%
22%
0% 5% 10% 15% 20% 25%
Don’t Know
Miscellaneous
Don't Love Sandy City
Well-maintained Properties
Local Government and City Management
Beautiful
Has Everything I Need
Good Place for to Raise Children/Family
Quiet, Peaceful
Cleanliness
Neighborhoods
Good Place to Live
Familiarity, Hometown
People, Neighbors
Mountains
Safety, Security
Convenient, Easy Access, Central Location
What is it you love about living in Sandy?
TOP MENTIONS
“Access to the freeway, different
businesses. I don't have to go far
for entertainment. I don't feel like
I have to go far in the valley to get
what I want.”
“It is convenient to the mountains,
to retail, to the freeway, and it is
relatively safe. It is also well taken
care of and beautiful.”
“High-quality neighborhoods,
friendly neighbors, lots of
shopping, great schools.”
©Lighthouse Research & Development, Inc. 2015
29
Conclusion
40%
8%
2%
2%
2%
2%
2%
2%
2%
2%
2%
3%
3%
3%
4%
13%
0% 10% 20% 30% 40%
Don't Know
Miscellaneous
Lower Taxes
Keep Sandy Clean/ Well Kept
Recreation/ Parks/ More Parks/ Green-Open Space
Enforce Zoning/ Better Zoning/ Zoning
Traffic Problems/ Traffic Control/ Traffic Lights
Be Accountable/ Make Good Financial Decisions
Work on Roads/ Keep Working on Roads
More Police/ Improve/ Police Issues
Crime Issues
Get Information to Public/ Communicate
Miscellaneous Government Issues
Control Growth/ Slow Down on Building
Listen To People
Keep Up Good Work
Finally, what suggestions, comments, or questions do you have
for those managing Sandy City?
TOP MENTIONS
©Lighthouse Research & Development, Inc. 2015
30
THANK YOU

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Sandy city survey presentation 9 february2015

  • 1. ©Lighthouse Research & Development, Inc. 2015 1 Sandy City Citizen Survey Findings December 2014 Lighthouse Research & Development, Inc.
  • 2. ©Lighthouse Research & Development, Inc. 2015 2 Demographic Profile 413 surveys conducted 95% confidence level ±4.81% margin of error 17% 14% 40% 29% 0% 10% 20% 30% 40% 50% Bell Canyon (SE) Crescent (SW) Sandy (NW) Alta Canyon (NE) In which area of Sandy do you reside? 48% 52% 0% 10% 20% 30% 40% 50% 60% Online Telephone Data Collection Method
  • 3. ©Lighthouse Research & Development, Inc. 2015 3 Demographic Profile Gender split: 51% male, 49% female Age 1 = 18 to 24 6% 2 = 25 to 34 19% 3 = 35 to 44 19% 4 = 45 to 54 21% 5 = 55 to 64 19% 6 = 65 or Older 17% Education 1 = High School or Less 7% 2 = Some College/Technical School 21% 3 = Two-year College Degree 18% 4 = Bachelor’s Degree 32% 5 = Graduate School 21% AnnualIncome 1 = Under $20,000 1% 2 = $20,000 to $39,999 4% 3 = $40,000 to $59,999 7% 4 = $60,000 to $79,999 8% 5 = $80,000 to $99,999 11% 6 = $100,000 to $149,999 11% 7 = $150,000 to $199,999 11% 8 = $200,000 or More 9%
  • 4. ©Lighthouse Research & Development, Inc. 2015 4 Demographic Profile 42% 21% 15% 14% 8% 0% 10% 20% 30% 40% 50% 60% 21 Years or More 11 to 20 Years 6 to 10 Years 3 to 5 Years 2 Years or Less How long have you lived in Sandy City? 2% 9% 89% 0% 20% 40% 60% 80% 100% Other Rent Own Do you own or rent your home?
  • 5. ©Lighthouse Research & Development, Inc. 2015 5 Demographic Profile 0% 2% 4% 6% 12% 20% 18% 31% 7% 0% 10% 20% 30% More than 8 People 8 People 7 People 6 People 5 People 4 People 3 People 2 People 1 Person Including yourself, how many people, either related or non-related, live in your home? 46% 54% 0% 10% 20% 30% 40% 50% 60% 70% No Yes Do you have children living in your household? 19% 21% 22% 19% 18% 21% 20% 22% 22% 22% 0% 5% 10% 15% 20% 25% 30% 18 years 16 to 17 14 to 15 12 to 13 10 to 11 8 to 9 6 to 7 4 to 5 2 to 3 Under 2 years Children Age Categories
  • 6. ©Lighthouse Research & Development, Inc. 2015 6 City Improvements 28% 31% 30% 33% 28% 15% 10% 11% 8% 9% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% '08 '09 '10 '12 '14 How would you rate Sandy City today compared to five years ago? SOMEWHAT/MUCH BETTER Somewhat Better Much Better
  • 7. ©Lighthouse Research & Development, Inc. 2015 7 City Improvements 13% 6% 22% 2% 2% 2% 2% 2% 3% 6% 7% 9% 14% 0% 5% 10% 15% 20% 25% Don't Know Miscellaneous None / No Change / No Improvements Stop Lights/ Traffic Signals Improved Infrastructure 11400 South Improvements Trax / Light Rail Parks / More Parks/ Recreation Cleaner City / Beautification/ Landscaping Development / Building Homes and… 1300 East Improvement Shopping/ Business Growth Road Improvement / Streets What is a major improvement, if any, that you have seen occur in Sandy City over the past two to three years? 2014 TOP MENTIONS “There is a lot more organization with streets and how lights are set up. The look is a lot nicer.” “I like the new business, but not the congestion they bring.” “Improvement of 1300 East and progress in starting the improvement of the shopping area at 110th South and 13th East.”
  • 8. ©Lighthouse Research & Development, Inc. 2015 8 City Improvements 11% 3% 11% 2% 2% 2% 2% 2% 2% 4% 4% 4% 4% 4% 5% 6% 7% 8% 0% 5% 10% 15% Don't Know Miscellaneous Nothing/ It Is Good Now Less Building/ Stop Building/ Retail/ Strip Malls More Arts/ Cultural Events Transportation/ TRAX/ Buses/ UTA Enforce Ordinances Empty Retail Spaces/ Vacancy Beautification/ Clean Up City Lower Taxes, Costs Better Police Protection/ More Police More Recycling / Glass Recycling / Sanitation… Road Improvement Bike/ Running/ Walking Paths Finish Roads/ No More Road Construction More Business/ Grocery Stores Better Traffic Control Recreation/ Pool/ Parks/ Open Space What is the one major improvement that you would like to see in the next 5 years that would make living in Sandy City better for you? 2014 TOP MENTIONS “An open park space that is not a glorified drainage retention pond.” “Reduction of traffic signals; many are unnecessary and waste time.” “An end to the perpetual road work; no more tearing up the same roads year after year for different projects!”
  • 9. ©Lighthouse Research & Development, Inc. 2015 9 City Issues 25% 7% 2% 2% 2% 2% 4% 4% 4% 5% 5% 7% 7% 12% 0% 10% 20% 30% Don't Know/ Nothing Miscellaneous Police/ Police Protection/ Law Enforcement Infrastructure Community Feel Budget Issues/ Finance Schools/ Education Public Safety Maintaining Yards and Neighborhoods Taxes/ High Taxes Development/ Overdevelopment/ Building Traffic/ Traffic Lights Crime/ Gangs/ Drugs Growth/ Increased Population What would you consider to be the most important issue facing Sandy City today? 2014 TOP MENTIONS “Growth; I don't want it to keep on expanding in growth. I don't want to look like South Jordan and West Jordan. Contain what we have and enjoy it. I think Sandy is big enough.” “Crime; in our opinion, the police detectives do not respond/follow up on "middle issue" type crimes, such as car thefts, garage break- ins, etc., even when we have proof of who committed the crime, the detectives refuse to follow up.”
  • 10. ©Lighthouse Research & Development, Inc. 2015 10 Citizen Concerns 2% 4% 24% 2% 2% 2% 3% 3% 3% 3% 4% 4% 5% 5% 5% 6% 13% 0% 5% 10% 15% 20% 25% 30% Don't Know Miscellaneous None / No Concern Snow Removal Growth, Overpopulation Drug or Substance Abuse Streets / Roads Rentals Law Enforcement / Police Patrol Animal Comments / Animal Control People / Neighbors Street Lights Traffic Taking Care of Property / Homes Safety Speeding Crime / Vandals / Theft / Break-Ins What is the biggest concern you have for your neighborhood? 2014 TOP MENTIONS “Crime; I have two police officers near my home and there are still robberies and crime in our neighborhood and domestic violence.” “Neighbors that don't take care of their property and obviously have no pride in our community.”
  • 11. ©Lighthouse Research & Development, Inc. 2015 11 Community Involvement 3.32 3.40 4.19 4.26 4.44 3.56 3.48 4.42 4.39 4.53 3.56 3.18 4.19 4.34 4.46 1.00 2.00 3.00 4.00 5.00 I know how to inform the city about the way I feel on important issues. Before the city makes major decisions, citizens' opinions are considered. I take pride in telling others that I live in Sandy. Overall, I feel safe living in Sandy and my neighborhood. Sandy is a good place to live. Please tell me whether you agree or disagree with the following statements about Sandy. 2010 2012 2014 Strongly Disagree Strongly Agree
  • 12. ©Lighthouse Research & Development, Inc. 2015 12 Quality of Life 5% 7% 2% 2% 2% 2% 2% 2% 2% 2% 3% 4% 6% 8% 43% 0% 10% 20% 30% 40% 50% Don't Know Miscellaneous Peace And Quiet/ Peace of Mind Parks/ Open Space to Build Parks Miscellaneous Government Comments Good Health Family/ Spending Time Together/ Happy Family Community Spirit/ Togetherness Excellent Services/ Affordable Services Clean, Fresh Air Good Activities/ Programs/ Entertainment Options Good Neighbors/ Friendly/ Care For Each Other Clean/ Well Kept-Up/ Aesthetically Pleasing It Is Good Now Safety/ No Fear of Crime/ Safe Secure Environment How would you personally define quality of life? What makes a good quality of life for you and your family? 2014 TOP MENTIONS “A safe community makes a good quality life for my family. I think that Sandy is safe for my family. There seems to be the perfect amount of police presence in the city.” “Feeling safe in my home, not having to worry about things being stolen from my garage while I'm mowing the lawn, and being able to sleep, uninterrupted, by screaming teens, barking dogs, and illegal fireworks.”
  • 13. ©Lighthouse Research & Development, Inc. 2015 13 Overall City Services 4.42 4.23 4.14 4.18 4.14 4.12 3.83 1.00 2.00 3.00 4.00 5.00 Fire Department Community Events Public Utilities Department City Employees Public Works Department Parks and Recreation Police Department 2014 Average Mean Department/Service Ratings
  • 14. ©Lighthouse Research & Development, Inc. 2015 14 Police Department 3.48 3.62 3.66 3.74 3.84 3.88 3.91 3.87 3.94 3.92 3.94 3.86 3.93 4.02 3.98 3.81 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Police Crime Prevention 3.55 3.71 3.68 3.75 3.73 3.79 3.90 3.84 3.90 3.78 3.90 3.91 3.96 4.16 3.943.99 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Police Response Time 3.41 3.47 3.44 3.66 3.53 3.58 3.60 3.57 3.61 3.59 3.55 3.57 3.62 3.64 3.57 3.76 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Police Traffic Enforcement 3.61 3.57 3.57 3.76 3.68 3.71 3.76 3.66 3.71 3.76 1.00 2.00 3.00 4.00 5.00 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Animal Control Services
  • 15. ©Lighthouse Research & Development, Inc. 2015 15 Police Department 27% (113 respondents) have called 911 or non-emergency dispatch in the last 12 months 1% 59% 27% 7% 3% 4% 0% 10% 20% 30% 40% 50% 60% 70% Don’t Know 5 = Very Satisfied 4 3 2 1 = Very Dissatisfied Please rate your experience with dispatch services.
  • 16. ©Lighthouse Research & Development, Inc. 2015 16 Fire Department 4.17 4.20 4.23 4.21 4.21 4.37 4.35 4.40 4.31 4.40 4.48 4.50 4.44 4.53 4.514.53 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Fire Services 4.05 4.12 4.12 4.20 4.23 4.25 4.25 4.33 4.24 4.38 4.42 4.48 4.42 4.43 4.524.55 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Emergency Medical Services 3.91 4.06 4.05 4.16 1.00 2.00 3.00 4.00 5.00 '09 '10 '12 '14 Community Emergency Preparedness
  • 17. ©Lighthouse Research & Development, Inc. 2015 17 Public Works 3.71 3.44 3.27 3.44 3.46 3.60 3.70 3.77 3.70 3.94 3.73 3.79 3.90 3.97 3.953.96 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Snow Removal Services 3.13 3.04 3.23 3.40 3.39 3.50 3.47 3.58 3.41 3.44 3.52 3.55 3.60 3.66 3.81 3.82 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 City Streets Surface Maintenance 4.42 1.00 2.00 3.00 4.00 5.00 '14 Garbage & Recycling Collection 4.37 1.00 2.00 3.00 4.00 5.00 '14 Bulk Waste Curbside Pick Up
  • 18. ©Lighthouse Research & Development, Inc. 2015 18 Public Utilities 3.86 3.73 3.58 3.63 3.55 3.61 3.77 3.77 3.76 3.91 3.96 4.00 4.05 4.14 4.194.14 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Utility Billing System 3.80 3.82 3.86 3.84 3.80 3.86 3.84 3.98 3.94 4.07 4.17 4.17 4.16 4.18 4.284.31 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Culinary Water Services 3.54 3.43 3.59 3.63 3.61 3.50 3.68 3.79 3.68 3.83 3.96 3.97 4.00 4.09 4.164.13 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Storm Water Drainage 3.93 3.98 3.80 3.85 3.99 3.98 4.00 3.99 1.00 2.00 3.00 4.00 5.00 '04 '06 '07 '08 '09 '10 '12 '14 Street Lighting
  • 19. ©Lighthouse Research & Development, Inc. 2015 19 Community Events 3.96 3.85 4.08 3.96 4.05 4.09 4.11 4.20 4.12 4.23 4.17 4.12 4.14 4.25 4.284.27 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Fourth of July Celebration 4.16 4.33 4.23 4.43 4.36 4.40 4.37 1.00 2.00 3.00 4.00 5.00 '04 '07 '08 '09 '10 '12 '14 Sandy Amphitheater 3.73 3.86 3.95 4.19 4.23 1.00 2.00 3.00 4.00 5.00 '08 '09 '10 '12 '14 Sandy Balloon Festival 4.23 1.00 2.00 3.00 4.00 5.00 '14 Movies in the Park
  • 20. ©Lighthouse Research & Development, Inc. 2015 20 Community Events 3.72 3.81 3.87 4.08 3.96 1.00 2.00 3.00 4.00 5.00 '08 '09 '10 '12 '14 Heritage Festival at Main Street Park 3.97 3.92 3.99 4.14 4.12 1.00 2.00 3.00 4.00 5.00 '08 '09 '10 '12 '14 Deck the Hall Christmas Lighting Ceremony at City Hall
  • 21. ©Lighthouse Research & Development, Inc. 2015 21 Parks and Recreation 3.75 3.68 3.75 3.83 3.75 3.84 3.79 3.85 3.82 4.00 4.07 4.08 4.10 4.14 4.174.16 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Youth Recreation Programs 3.30 3.24 3.21 3.40 3.52 3.50 3.44 3.51 3.52 3.65 3.77 3.65 3.85 3.79 3.85 4.01 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Adult Recreation Programs 4.13 4.13 4.23 4.20 4.15 4.25 4.23 4.27 4.13 4.27 4.22 4.25 4.37 4.38 4.434.34 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Appearance of City Parks 3.49 3.50 3.69 3.82 3.85 3.85 3.84 3.72 3.68 3.78 3.69 3.72 3.84 3.94 4.003.99 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Beautification and Landscaping on City Roadways
  • 22. ©Lighthouse Research & Development, Inc. 2015 22 Parks and Recreation 3.55 4.10 3.64 3.73 4.00 4.03 3.99 3.97 4.02 4.11 1.00 2.00 3.00 4.00 5.00 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 River Oaks Golf Course 3.62 3.79 3.80 3.85 3.89 3.88 3.92 3.97 1.00 2.00 3.00 4.00 5.00 '04 '06 '07 '08 '09 '10 '12 '14 Alta Canyons Sports Center 3.46 3.91 4.03 3.99 4.10 4.00 4.09 4.00 4.14 4.24 4.21 4.26 4.17 4.25 4.17 1.00 2.00 3.00 4.00 5.00 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Senior Citizen Programs
  • 23. ©Lighthouse Research & Development, Inc. 2015 23 City Employees 3.65 3.77 3.85 3.92 3.89 3.95 3.93 3.97 3.89 4.04 4.07 4.06 4.14 4.14 4.164.20 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Courtesy of City Employees 3.62 3.62 3.70 3.81 3.84 3.84 3.84 3.93 3.80 3.95 4.01 4.01 4.09 4.06 4.144.17 1.00 2.00 3.00 4.00 5.00 '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 Overall Work Performance of City Employees
  • 24. ©Lighthouse Research & Development, Inc. 2015 24 Interaction with the City 49% 41% 54% 46% 45% 46% 50% 51% 53% 43% 49% 49% 47% 46% 43% 35% 0% 20% 40% 60% 80% 100% '95 '96 '97 '99 '00 '01 '02 '03 '04 '06 '07 '08 '09 '10 '12 '14 During the past year, have you contacted any Sandy City office to seek service, information, or to file a complaint? 4% 6% 6% 7% 7% 8% 8% 8% 10% 10% 11% 10% 6% 5% 11% 3% 9% 9% 1% 4% 15% 8% 0% 5% 10% 15% Public Works / Utilities (in general) Streets Planning / Zoning / Building Permits Water Street Lighting Parks / Recreation / Golf Courses Garbage * City Hall / Mayor’s Office / City Council Yard / House Cleanup / Code Enforcement Police Animal Control Which department did you contact? TOP MENTIONS 2012 2014
  • 25. ©Lighthouse Research & Development, Inc. 2015 25 Interaction with the City 12% 10% 13% 10% 8% 6% 7% 13% 9% 13% 30% 30% 29% 24% 22% 50% 54% 44% 57% 58% 0% 20% 40% 60% 80% 100% '08 '09 '10 '12 '14 Were you generally satisfied with the city's response? Very Satisfied Somewhat Satisfied Somewhat Dissatisfied Very Dissatisfied
  • 26. ©Lighthouse Research & Development, Inc. 2015 26 Interaction with the City 4% 4% 5% 5% 7% 7% 8% 9% 9% 11% 12% 11% 5% 5% 1% 3% 11% 10% 11% 3% 7% 14% 0% 5% 10% 15% Public Works / Utilities (in general) Streets Planning / Zoning / Building Permits City Hall / Mayor’s Office / City Council Yard / House Cleanup / Code Enforcement Parks / Recreation / Golf Courses Garbage Water Street Lighting Animal Control Police SATISFIED 2012 2014 Department Contacted compared by Satisfaction Rating TOP MENTIONS 0% 3% 3% 7% 10% 10% 10% 13% 20% 20% 13% 19% 3% 7% 10% 3% 0% 13% 10% 3% 0% 5% 10% 15% 20% Water Police Garbage Public Works / Utilities (in general) Streets Planning / Zoning / Building Permits Parks / Recreation / Golf Courses Animal Control Yard / House Cleanup / Code Enforcement City Hall / Mayor’s Office / City Council DISSATISFIED
  • 27. ©Lighthouse Research & Development, Inc. 2015 27 City Communications What are the sources you use the MOST to receive information about Sandy City? First Second Third Overall City Newsletter Mailed with Sandy Journal 49% 17% 6% 71% Email from the City 7% 5% 5% 16% City Website 8% 13% 6% 26% SandyNow.com 2% 4% 4% 8% Television (Major Local Networks) 5% 7% 12% 21% Newspaper (Deseret News, Salt Lake Tribune) 7% 13% 10% 27% Insert in the Water / Other Municipal Bill 3% 5% 6% 13% Social Media (Twitter, Facebook, etc.) 1% 2% 2% 5% Sandy Journal 10% 9% 9% 27% Mail, In General 4% 1% 0% 5% Telephone 1% 2% 4% 6% Word of Mouth 0% 2% 6% 7% Other 3% 5% 5% 13% None 1% 16% 25% *1%
  • 28. ©Lighthouse Research & Development, Inc. 2015 28 Conclusion 3% 4% 4% 2% 2% 2% 3% 3% 3% 3% 4% 4% 5% 8% 8% 8% 22% 0% 5% 10% 15% 20% 25% Don’t Know Miscellaneous Don't Love Sandy City Well-maintained Properties Local Government and City Management Beautiful Has Everything I Need Good Place for to Raise Children/Family Quiet, Peaceful Cleanliness Neighborhoods Good Place to Live Familiarity, Hometown People, Neighbors Mountains Safety, Security Convenient, Easy Access, Central Location What is it you love about living in Sandy? TOP MENTIONS “Access to the freeway, different businesses. I don't have to go far for entertainment. I don't feel like I have to go far in the valley to get what I want.” “It is convenient to the mountains, to retail, to the freeway, and it is relatively safe. It is also well taken care of and beautiful.” “High-quality neighborhoods, friendly neighbors, lots of shopping, great schools.”
  • 29. ©Lighthouse Research & Development, Inc. 2015 29 Conclusion 40% 8% 2% 2% 2% 2% 2% 2% 2% 2% 2% 3% 3% 3% 4% 13% 0% 10% 20% 30% 40% Don't Know Miscellaneous Lower Taxes Keep Sandy Clean/ Well Kept Recreation/ Parks/ More Parks/ Green-Open Space Enforce Zoning/ Better Zoning/ Zoning Traffic Problems/ Traffic Control/ Traffic Lights Be Accountable/ Make Good Financial Decisions Work on Roads/ Keep Working on Roads More Police/ Improve/ Police Issues Crime Issues Get Information to Public/ Communicate Miscellaneous Government Issues Control Growth/ Slow Down on Building Listen To People Keep Up Good Work Finally, what suggestions, comments, or questions do you have for those managing Sandy City? TOP MENTIONS
  • 30. ©Lighthouse Research & Development, Inc. 2015 30 THANK YOU