Objective: Reduce the number of fatalities and serious injuries bymodifying driver behaviors.Audience: Adult drivers, traffic safety advocates, partnering agenciesPartners: Utah Highway Safety Office, statewide local healthdepartments, Utah Safety Council, Utah Highway Patrol, Safe KidsUtah, Primary Children’s Medical Center.Tactics:• Conduct TV, online and print advertising efforts that alter driver behavior to avoid the top behaviors on Utah’s roads.• Conduct presentations and educational activities at community events.Planning for next year: Create new TV, radio and online media to increase the exposure andimpact of the Zero Fatalities message. Educate other traffic safety advocates on the ZeroFatalities message so they can be ambassadors of the program, carrying it into theircommunities.
Analytic Information Has the Zero Fatalities program influenced you to avoid the following behaviors?
Objective: Reduce teen fatalities and serious injuriesAudience: High school students across the statePartners: Utah Highway Safety Office, Utah Highway Patrol, PrimaryChildren’s Medical Center, Utah Department of Education, UtahDepartment of Health, Utah Driver License Division, Utah SafetyCouncil, statewide local health departments,Tactics: Presentations, assemblies in high schools, train studentHigh schools running the program: Bear River Wayne Hunter Grand North Westlake Box Elder Delta Copper Hills County Summit Morgan Gunnison Syracuse Kearns Dixie Grantsville Bonneville Valley Layton Cottonwood Pine View Duchesne Fremont North Sevier Bountiful West Canyon View Altamont Juab Davis Hillcrest Desert Hills Salem Hills South Sevier Herriman Alta South Lehi Millard Summit Spanish Fork Cyprus CarbonPlanning: Continue high school program and move it to junior high schools based on researchpointing to younger audiences power as an influencer. Add 6 more Schools.
Analytic InformationDon’t Drive Stupid outreach • Don’t Drive Stupid Presentations: 308 Students reached: 10,780 • DDS Assemblies: 7 Students reached: 4,350 Total students reached through presentations & assemblies: 15,130 • DDS Outreach Events: 33 ‣ Activities at football games, lunchtime activities, parent nights, crashed car displays, headstone displays, etc.