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sandisk slides final
1. Brand Research
Old Logo
New Logo
http://www.multimedialab.be/doc/tech/chartes/SanDisk_Guidelines_7.pdf
Style Guide - 2005
2. Target Market
SanDisk has different items meant for different target markets.
Some, such as USB drives and SD cards are meant for home
use by students and professionals. Others, such as massive
storage systems, are designed for businesses. For the purpose
of this project, I will be focussing on their “home use” section of
products, geared towards students and professionals.
https://www.sandisk.com/
3. POV
SanDisk is a company that seems fairly dedicated with moving
towards the future in terms of technology1
. This, however, is not
consistent with their packaging or logo.
SanDisk packaging is often over-sized in comparison to the size
of their products, which isn’t environmentally friendly or
progressive. They’ve also only updated their logo once since the
company was founded in 1988, and it looks outdated. These
issues must be fixed.
4. Brand Character
SanDisk is an old brand trying to look young. Their website is
updated and looks fresh and clean, but their logo and packaging
need work. It almost feels like the brand is scared to lose old
customers through change, hence the same bold 80’s logo. The
brand is like an old man trying to ride a skateboard, but switching
to a cane in front of his friends.
6. New Brand Character
SanDisk should be a company that appeals to people of all ages.
Upon asking my roommates, they said they all used SanDisk
products but thought the company itself was aesthetically
outdated. My goal is to bring SanDisk’s look from 1988 to 2018,
to match the quality of its products.
