The document discusses strategic management concepts including strategies, strategic management, corporate strategies, types of corporate strategies, and Porter's Five Forces model. It defines strategies as a plan for how an organization will compete and achieve its goals. Strategic management is what managers do to develop an organization's strategies. Corporate strategies specify the businesses and industries an organization operates in. The types of corporate strategies discussed are growth, stability, and renewal strategies. Porter's Five Forces model analyzes the competitive forces in an industry.

1. Strategic management
Prepared By: Sreekumar Nair
Roll No: 13069
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2. What is strategies
 Plan for how an organization will do what
it’s in business to do, how it will compete
successfully, and how will attract and
satisfy it’s customers in order to achieve its
goals.
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3. Strategic Management

What manager do to develop an
organization’s strategies.
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4. Corporate strateies

An organization strategy that
specifies what businesses a
company is in wants to be in and
what it wants to do with those
business.
Multibusiness corporation
Strategic
Business
Unit 2
Strategic
Business
Unit1
Research and
Development
Manufacturing
Marketing
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Finance

5. Type of corporate strategies

Growth Strategies

Stability Strategies

Renewal Strategies
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6. Growth strategy

A corporate strategy that’s used
when an organization want to
expand the number of markets
served
or
products
offered, either
it’s current
business or through new
business.
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7. Stability strategies

A corporate strategy in which
an organization continues to do
want it is currently doing.
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8. Renewal strategies

A corporate strategy designed to
address declining perfomance.
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9. Five Forces Model

Threat of new entrants:
New competitors will
come into the industry.
•
Threat of substitutes:
Other industries’
product can be substituted for our
industry’s products?
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10. Five Force Model

Bargaining power of buyers:
How much bargaining
power do buyers have?

Bargaining power of supplies:
How much bargainging
power do suppliers have?
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11. Five Force Model

Current rivalry:
How intense is rivalry among
current industry competitor.
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