This document discusses a proposed merger between Kickwheel, a higher education recruitment and retention company, and Lingo, an English language learning platform. The merger would create a global growth platform by allowing Kickwheel to bring Lingo's English learning tools to international students in the US market. It is estimated the combined company could generate $99 million in revenue by 2022, capturing growth opportunities in the $1.5 billion global higher education market and $2.5 billion digital English language learning product market. The merger combines Kickwheel's student recruitment strengths with Lingo's proprietary English language learning technology and materials to help more students succeed from discovery of education options through graduation.

1. Investor presentation
Fall 2017
1

2. Outsourcing higher education is a massive opportunity
3000 IM+
Kickwheel
Recruitment and
retention apps
Lingo
SAAS English
Language Learning
platform
Map
2
$1.5B
Global higher
education market
$550
US
market
$120B
undergraduate
spend
BusinessSchool GovernmentInstant Messenger

3. Kickwheel + Lingo = powerful global growth platform
Merger accelerates
Kickwheel and
Lingo growth
Creating
revenue growth &
shareholder value
70%
5-year CAGR
$99M
in rev by 2022
Kickwheel brings Lingo
into US higher education market
to help international students succeed.
3
Lingo brings The College Fair
by Kickwheel to international
education providers

4. Kickwheel
4

5. Business model
$500
Kickwheel
Revenue
Enrolment Year 2 Year 3 Graduation Total
$600 $600 $600
$600
+ $7500
lump sum
$9.9K
$7.5K $7.5K $7.5K $7.5K $30K
Cost to recruit one
student to Kickwheel
5Student International student

6. Industry truths
Mobil is the
only channel
73%
of students use mobile
devices to research colleges
More colleges
outsourcing
Recruit
Retain
2
1
Managing the
cost of student
acquisition is
the Holy Grail
of recruitment
$3000
Average CAC per
student
Digitalclutter
+
6

7. Demand generation
We drive student acquisition,
especially during the admission
season, by optimizing digital channels
and engaging high school counselors.
Our cost per install trends between
US$0.40 and US$0.70 (blended).
We target teenagers and the
adults who care about them.
Social
Media
College Counselor
Referral
Media
Coverage
Admissions and payment
7

8. Kickwheel: Recruit, enrol & retain more students
8
Discover Prepare Apply
Discover Prepare Apply
Enrol Succeed Graduate
Yield more
students
Provide
mentorship
Improve
retention
Student School

9. 60% 15% 4.5/5 $0.40
Monthly chat
user retention
Increase in
organic installs
700+ reviews on
app store
Cost per
install
“turns months of
researching colleges
into a 20-minute search.”
High School Advisor
“must-have app
for prospective
international students.”
US News & World Report
“sleek,
sensational,
surprising.”
App Review
Validation
9

10. $56.3B
Global market in 2017
$2.5B
Digital ELL product market in 2017
#####
of students studying English who also want to
study at an English School
1.6B
people learning English globally
English
Language
Learning
product market
Students around the world learn English so they can study in English
10TOEFL: Test of English as a Foreign Language

11. Expanding Kickwheel
with Lingo
11

12. BYOD
Student Levels
Elementary &
High school
Under-
graduate
Graduate
studies
Profession
al business
Campus Scholar EFFs &
Master
Continuing
education
Corresponding Lingo Levelled Learning Products
TOEFL TOEFL TOEFL
(EFFs only)
12BYOD: Bring your own device. TOEFL: Test of English as a foreign language.

13. Best-in-class English language learning platform
Proprietary technology 2000+ hours of materials
1000+ hours of lessons
Speak 2 me
Speech recognition
technology lets learners:
• practice 1000’s of
word phrases
• compare themselves
with native speaker
• exercise real life
scenarios
• Improves confidence
• Takes guess work out
of pronunciation
• Colour-coded feedback
improves learning
• BYOD
No more lists, memorization, or conjugation.
Proprietary technology
2000+
hours of materials
1000+
hours of lessons
13BYOD: Bring your own device.

14. TeacherStudent
Learners can:
• Monitor progress
and scores
• Access special
learning tools
Teachers can:
• Manage classes
view schedules
• Interact with students
through LMS
Validation
14LMS:Learning management system

15. Lingo Media business model
High margin Revenue generation
• From developing and hosting online
custom and off-the-shelf ELL solutions
• online subscriptions ADID (please clarify if
not correct) digital downloads to BYOD
• Legacy print based publishing
• SAAS model
• No debt
• Cash flow+
• Recurring revenue
• Highly scalable
15
ADID: Don’t know what this is.
BYOD: Bring your own device
BusinessSchoolGovernment Wifi

16. New strategic partnerships will drive growth
Strong pipeline
16BusinessSchoolGovernment

17. post merger
pre merger
TOEFL
language
prep
Admissions
advising
International
recruitment
Domestic
recruitment
Financial aid
solutions
Retention
solutions
Career
services
Alumni
solutions
Continuing
education
3000
Powerful synergies
Additional opportunities
17
USA Market International Market
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