EnglishLive is an online English language learning school founded by Rosally Daniel, Andre Bodowski, and Nakia Jawara. It provides live and recorded online English classes taught by certified teachers in the US. The document outlines the founders and mission, market opportunity in teaching English globally, business model, financial projections showing profitability within a year, and low capital needs to launch the business.

1. info@EnglishLive.info
1934 Broadway
NY, NY 10023
917-658-6011

2. Founded and operated by:
 Rosally Daniel is a Business Administrator
with a degree in Psychology & Economics, and
has over 15 years of management experience.
 Andre Bodowski is a Marketing Director with
over 10 years of international experience,
bringing new services and products to
emerging markets.
 Nakia Jawara is aAnaylst with a degree in
communication and culture, and over 18 years
of experience in all areas of office procedures.

3.  A global ESL solution which
will enable non English
speakers develop the skills
and confidence to
communicate with the world.
 We make learning English fun
and affordable by leveraging
the technologies of theWeb,
mobile, cloud and big data.

4.  English is the official
language of business and the
Internet
 globalization pressured
individuals to learn how to
communicate in one
common language for
business.
 There is a shortage of
certified ESL teachers who
are willing to travel abroad.
 Schools can be expensive,
and affordable schools often
offer subpar services.

5.  Countries with low English proficiency will miss out on
sharing economic opportunities as globalization continues to
blur international & economic borders.
 In 2012, among the BRIC countries, India was rated the
highest, #14, which means “Moderately Proficient” using the
EF EPI (English Proficiency Index) ratings (www.ef.com)
 A country with a low rating will not be deemed attractive by
global companies as a potential offshore location.
 Enterprise fluency in one common language (English) has
become more relevant to an individual’s professional growth
and mobility as well as the success of global organizations.

6. “Our (global) staff have to be able to
communicate and connect with their colleagues,
customers and channel partners wherever they are
in the world.”
- Laura Overton, Arrow Electronics
Offering an online solution that will not only teach
English but also provide English students a platform
to practice outside of a “formal” environment like
school or offices can help promote learning, fluency
and confidence.

7.  The best English teachers in the
world are here in America.
 Using the latest online education
technologies, EnglishLive created
an online platform that brings
demand and supply closer
together
 We created virtual classrooms
with interactive tools that
enables students to learn English
anywhere, and teachers to teach
English to foreign students in the
most efficient and effective way.

8. The abundance of information and death of distance by
leveraging technology have changed education in several
ways, among them:
 learner’s preference for time, place and style are
accommodated
 Personalized learning pathways
 Role of instructor has evolved to tutor, mentor and coach
 the nature of educational and learning institutions will be
learner centric
Predicts 2013: Digitalization Powers Education, Gartner, 11/12

9.  According to the 2011 Ambient Insight Study, the potential
for Digital English learning products and services will reach
$2.58B by 2016, with over 100 million potential students.
 Even a tiny fraction of market share is enough to make our
school successful.

10.  All of our classes are conducted online. We provide a solution
that combines the convenience of online classes, with the
power of one-to-one learning experience.
 The platform is online: all stakeholders (students, instructors,
administrators) interact via the LMS platform: no physical
classes, no overheads related to facilities maintenance. All
teachers are independent contractors will be working from
home

11.  Live online sessions with a certified ESL teacher, as well as
live pre-recorded audio available to students with
subscriptions
 Textbooks which can be bought directly from Cambridge
University Press or from ourWeb site.
 Access to online EnglishLive communities for feedback,
practice in written communication which will be monitored
by a certified ESL teacher
 Software development for on the go learning
 Enterprise training.

12. EnglishLive Competitors
(traditional schools, other online EFL
schools)
Offers localization
(classes tailored to micro-regions)
Offline schools do. Online
schools don’t.
100% of teachers are native
speakers
Local traditional schools located
in foreign countries , and most
online schools do not offer such
guarantee because they are not
located in the U.S. like we are.

13.  The Chinese government wants to transform China’s
economy from “Made in China” to “Designed in China”
(Gartner, 2012)
 China’s growing supply of university graduates is a
talent pool which global companies are eager to tap
(Bradsher, 2013)
 Chinese consumers have fully embraced technology
(Nielsen Report 2010)
 There is a shortage of certified and experienced ESL
teachers in small villages and remote areas of China
 Widespread broadband connection in rural China

14. Basic Assumptions FY1
Class duration/hours 2
Teacher
compensation/hour $40.00
Classes per month 8
Student tuition per
hour $12.00
Number of Classrooms 20
Payment processing
fee% 3%
Students per classroom 8 Effective tax rate 15%
TOTAL STUDENTS 160

15. Total Gross Revenue (Sales) $ 437,760
Cost of Sales
Hourly Payroll Teachers $ 128,000
Hourly Programmers $ 3,000
Hourly quality controllers / Facilitators $ 25,600
Hourly School secretary $ 8,000
IT Support $ 12,800
Moodle costs $ 9,600
CMS Solution $ 10,800
Web/DB Hosting $ 12,000
Payment processing $ 9,216
Total Cost of Sales $ 231,016
Gross Profit $ 203,672
Advertising $ 15,530
Accounting and legal $ 3,000
Taxes (real estate, etc.) $ 48,384
Total Expenses $ 61,149
Net Profit $ 142,523

16.  The ESL market will experience an exponential growth over
the next five years as the need to learn English becomes
more of a necessity to get jobs and promotions.
 Based on our one year projection, we expect to have a profit
of over $300,ooo in the next three years.
 We expect our class offerings to increase to over 24 per
month.
 Even though China had taken out the English requirement
from their national college entrance exams, English
proficiency is still a requirement to gain access to better job
opportunities and professional mobility.
 Software development will answer the demand for learning
on the go, and provide added revenue to the company.

17.  This is not a capital intensive enterprise.
 No systems are going to be developed. Solutions such as Moodle used
worldwide by several thousand online schools, will be incorporated.
 Only basic set up costs and marketing costs are required. Initial
investments:
 US$ 10,000 for advertising at a cost per acquisition of US$ 62.50.
 Founders are responsible for most programming and setup. IT costs
are limited to SaaS services and hosting: US$ 2,000

 Total investment needed: US$ 12,000
 Payback: 8 months.

19. Follow us onTwitter @ EnglishLive
on Facebook & 0n youtube…