- Organic search traffic increased 23.07% but page views decreased 42.92%, indicating lower engagement. Bounce rate increased substantially. - The top organic keyword was "(not provided)" accounting for 48.5% of visits. Other top keywords included terms like "maine resorts" and "resorts in maine". - Goal completions increased 18.98% but conversion rate decreased due to lower engagement as shown by fewer page views and time on site.

1. Monthly SEO Report
Prepared for Spruce Point Inn & Resort
Prepared by O'Rourke Hospitality Marketing

2. Spruce Point Inn Resort & Spa
Google Analytics Top Organic Keywords Report
Search Engine Traffic
-spruce
2/1/2013 - 2/28/2013
compared to: 2/1/2012 - 2/28/2012
Organic search
Provides an overview of the top non-branded terms. Search terms containing "spruce" have been
filtered out.
70
52.5
35
17.5
2/1 2/3 2/5 2/7 2/9 2/11 2/13 2/15 2/17 2/19 2/21 2/23 2/25 2/27
4848
3737
5858 5959 5959
5050 4848
5252
3939
4848
5757
5151
4646
4242
4747
2020
5252
4949
6161
6565
6060
4848
4141
4747 4646
5858 5656
5959
1,403 Visits
Previous: 1,140 (+23.07%)
5,653 Page Views
Previous: 9,903 (-42.92%)
4.03 Pages/Visit
Previous: 8.69 (-53.62%)
35.21% Bounce Rate
Previous: 0.09% (+39,022.22%)
3:34 Average Time on Site
Previous: 4:14 (-15.75%)
25 Top Keywords
Search Keyword % Visits
(not provided) 48.5% 681
maine resorts 4.1% 58
resorts in maine 2.5% 35
maine family resorts 1.9% 27
family resorts in maine 0.9% 12
best family resorts in maine 0.8% 11
boothbay harbor hotels 0.8% 11
spa resorts in maine 0.8% 11
family resorts maine 0.6% 9
maine family vacations 0.6% 9
O'Rourke Hospitality Marketing, LLC • 7 Prince Place, Newburyport, MA 01950 USA
Page 2 of 7

3. Spruce Point Inn Resort & Spa
Google Analytics Top Organic Keywords Report
(continued)
Search Keyword % Visits
best resorts in maine 0.6% 8
boothbay harbor lodging 0.5% 7
cottages in maine 0.5% 7
maine getaways 0.5% 7
downeast magazine readers choice awards 0.4% 6
maine family resort 0.4% 6
boothbay harbor maine hotels 0.4% 5
boothbay harbor resorts 0.4% 5
maine family vacation resorts 0.4% 5
maine spa resorts 0.4% 5
zen the inn resort & spa 0.4% 5
best family resort in maine 0.3% 4
best family vacations in maine 0.3% 4
best reorts in maine for families 0.3% 4
family cottages resort coastal maine 0.3% 4
O'Rourke Hospitality Marketing, LLC • 7 Prince Place, Newburyport, MA 01950 USA
Page 3 of 7

4. Spruce Point Inn Resort & Spa
Site Engagement from Organic Traffic Report
Site Engagement
2/1/2013 - 2/28/2013
compared to: 2/1/2012 - 2/28/2012
-23.67%
Visits: 2,361
(Prev: 3,093)
-63.62%
Page Views: 10,397
(Prev: 28,576)
-52.34%
Pages/Visit: 4.40
(Prev: 9.24)
-18.13%
Avg Time on Site: 4:21
(Prev: 5:19)
-22.45%
New Visits: 1,385
(Prev: 1,786)
+33,262.30%
Bounce Rate: 32.36%
(Prev: 0.10%)
KEYWORD % VISITS PAGE
VIEWS
PAGES/
VISIT
AVG TIME NEW
VISITS
BOUNCE
RATE
(not provided) 28.84% 681 2,792 4.10 4:08 406 30.40%
spruce point inn 17.75% 419 2,230 5.32 6:14 168 25.78%
spruce point inn boothbay
harbor
2.63% 62 273 4.40 5:01 26 35.48%
maine resorts 2.46% 58 306 5.28 5:13 50 39.66%
resorts in maine 1.48% 35 139 3.97 4:21 31 42.86%
spruce point inn maine 1.48% 35 157 4.49 3:07 22 17.14%
sprucepointinn.com 1.44% 34 139 4.09 5:49 5 26.47%
maine family resorts 1.14% 27 89 3.30 3:07 18 51.85%
hotels near spruce point inn 1.10% 26 32 1.23 0:08 0 92.31%
spruce point inn boothbay
harbor maine
0.89% 21 81 3.86 4:45 11 38.10%
spruce point inn resort & spa 0.80% 19 55 2.89 2:30 12 47.37%
spruce point inn and spa 0.55% 13 126 9.69 11:06 7 30.77%
spruce point inn boothbay
harbor me
0.55% 13 79 6.08 4:21 8 0.00%
family resorts in maine 0.51% 12 49 4.08 2:26 8 41.67%
spruce point 0.51% 12 62 5.17 7:24 8 25.00%
spruce point inn resort and
spa
0.51% 12 46 3.83 5:02 9 8.33%
best family resorts in maine 0.47% 11 98 8.91 3:04 9 9.09%
boothbay harbor hotels 0.47% 11 68 6.18 5:00 5 18.18%
spa resorts in maine 0.47% 11 35 3.18 2:46 10 27.27%
spruce point in 0.47% 11 15 1.36 0:20 1 81.82%
O'Rourke Hospitality Marketing, LLC • 7 Prince Place, Newburyport, MA 01950 USA
Page 4 of 7

5. Spruce Point Inn Resort & Spa
Goals from Organic Traffic Report
Goals
2/1/2013 - 2/28/2013
compared to: 2/1/2012 - 2/28/2012
+18.98%
Goal Completions: 633
(Prev: 532)
+55.87%
Conversion Rate: 26.81%
(Prev: 17.20%)
GOAL GOAL COMP CONV RATE
Meeting Form Completion 0 0.00%
Wedding Form
Completion
0 0.00%
Plan Your Trip Form
Completion
0 0.00%
Family Re-Energizer
Promotion
0 0.00%
IRM 2012 Check
Availability Now
314 13.30%
The Inn 62 2.63%
Cottages 118 5.00%
Cottage Rooms 37 1.57%
Modern Lodge 52 2.20%
Townhouses 50 2.12%
O'Rourke Hospitality Marketing, LLC • 7 Prince Place, Newburyport, MA 01950 USA
Page 5 of 7

6. Spruce Point Inn Resort & Spa
Landing Pages from Organic Traffic Report
Landing Pages
2/1/2013 - 2/28/2013
compared to: 2/1/2012 - 2/28/2012
-23.59%
Entrances: 2,361
(Prev: 3,090)
-63.62%
Page Views: 10,397
(Prev: 28,576)
-52.34%
Pages/Visit: 4.40
(Prev: 9.24)
+18.98%
Goal Completions: 633
(Prev: 532)
+55.87%
Conversion Rate: 26.81%
(Prev: 17.20%)
PAGE % ENT PAGE VIEWS PAGES/
VISIT
GOAL COMP CONV RATE
/www.sprucepointinn.com/ 49.30% 1,164 5,989 5.15 368 31.62%
/www.sprucepointinn.com/res
ort-overview
17.83% 421 1,762 4.19 108 25.65%
/www.sprucepointinn.com/sp
a
3.09% 73 350 4.79 20 27.40%
/www.sprucepointinn.com/cot
tages
2.75% 65 138 2.12 16 24.62%
/www.sprucepointinn.com/we
ddings-overview
2.12% 50 177 3.54 2 4.00%
/www.sprucepointinn.com/em
ployment
1.91% 45 118 2.62 0 0.00%
/sprucepointinn.com/ 1.65% 39 93 2.38 3 7.69%
/www.sprucepointinn.com/inn 1.65% 39 148 3.79 9 23.08%
/www.sprucepointinn.com/lod
ging
1.48% 35 213 6.09 23 65.71%
/www.sprucepointinn.com/ch
eck-availability-now
1.10% 26 189 7.27 35 134.62%
/www.sprucepointinn.com/sp
a-packages
1.02% 24 53 2.21 0 0.00%
/www.sprucepointinn.com/pa
ckages
0.97% 23 73 3.17 6 26.09%
/www.sprucepointinn.com/we
dding-services
0.97% 23 63 2.74 0 0.00%
/www.sprucepointinn.com/loc
ation
0.85% 20 90 4.50 8 40.00%
/www.sprucepointinn.com/blo
g/8-tips-planning-successful-
site-business-meeting
0.76% 18 18 1.00 0 0.00%
O'Rourke Hospitality Marketing, LLC • 7 Prince Place, Newburyport, MA 01950 USA
Page 6 of 7

7. Spruce Point Inn Resort & Spa
Search Engine Share Report
Search Engine Share
2/1/2013 - 2/28/2013
compared to: 1/4/2013 - 1/31/2013
+3.73%
Visits: 2,361
(Prev: 2,276)
-1.75%
Page Views: 10,397
(Prev: 10,582)
-5.29%
Pages/Visit: 4.40
(Prev: 4.65)
-7.32%
Goal Completions: 633
(Prev: 683)
-10.66%
Conversion Rate: 26.81%
(Prev: 30.01%)
SEARCH ENGINE % VISITS PAGE VIEWS PAGES/
VISIT
GOAL COMP CONV RATE
google 80.01% 1,889 8,196 4.34 481 25.46%
bing 10.84% 256 1,196 4.67 76 29.69%
yahoo 6.73% 159 798 5.02 62 38.99%
aol 1.10% 26 86 3.31 5 19.23%
comcast 0.47% 11 41 3.73 3 27.27%
ask 0.42% 10 42 4.20 4 40.00%
avg 0.21% 5 11 2.20 0 0.00%
search-results 0.17% 4 26 6.50 2 50.00%
kvasir 0.04% 1 1 1.00 0 0.00%
O'Rourke Hospitality Marketing, LLC • 7 Prince Place, Newburyport, MA 01950 USA
Page 7 of 7