- Organic search traffic increased 23.07% but page views decreased 42.92%, indicating lower engagement. Bounce rate increased substantially.
- The top organic keyword was "(not provided)" accounting for 48.5% of visits. Other top keywords included terms like "maine resorts" and "resorts in maine".
- Goal completions increased 18.98% but conversion rate decreased due to lower engagement as shown by fewer page views and time on site.