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Assumptions of the
1.5.4 Monopolistic Competition and Oligopoly                                Oligopoly Model


  Oligopoly: Oligopoly is a market in which a few large firms produce a
  homogeneous or differentiated product

Market share               Each of the few large firms have a significant share of the total market

Competition                There are few enough firms that collusion (cooperation on prices and other
                           strategies) is possible.
Product differentiation    Products may be differentiated or homogeneous
                             •   Oil is a product produced by a few large firms that is homogenous. One
                                 firm's output is identical to all other firms.
                             •   Laptop computers are a product produced by a few large firms that are
                                 differentiated. Sony's laptops have features that set them apart from Dell
                                 and HP's.

Entry barriers             There are significant entry barriers into the oligopolistic market. This means that
                           economic profits can be earned in the long-run if the firms successfully produce
                           goods in demand from consumers
Interdependence of Firms   Firms are mutually interdependent: each must consider its rivals‟ reactions in
                           response to its decisions about prices, output, and advertising.
Concentration ratio        Used to measure market dominance.
                           • The four-firm concentration ratio gives the percentage of total industry sales
                              accounted for by the four largest firms.
                           • When the largest four firms in an industry control 40% or more of the market,
                              that industry is considered oligopolistic.
Assumptions of the
1.5.4 Monopolistic Competition and Oligopoly                Oligopoly Model


 Barriers to entry in Oligopolistic Markets
 Significant barriers to entry keep the number of firms small and allow oligopolists to
 earn economic profits in the long-run.
     • Economies of scale: may exist due to technology and market
       share.The capital investment requirement may be very large. Example:
       Airbus and Boeing

     • Other barriers to entry: Legal barriers could include patents,
       copyrights, trademarks. Control of raw materials could prevent other
       firms from entering a market, preemptive and retaliatory pricing might
       be used to compete new firms out of the market, traditional brand
       loyalty may make new entry difficult.

     • Mergers: Already large firms may merge to increase market share and
       concentrate power. Mergers are common among large monopolistic
       firms as they give firms more power over output and price.
Kinked Demand
1.5.4 Monopolistic Competition and Oligopoly                           Curve


Non-collusive Oligopolies:
Assuming that the firms in an oligopolistic market do NOT cooperate with one other
on prices, we can analyze the demand as seen by an individual seller using a model
called the Kinked Demand Curve.                         Individual firm’s demand
                                              P
  Assumptions:
  •     Assume there only two firms (firm M
        and firm B) are competing in the fast
        food market.                          P1
  •     Each firm knows that if it lowers its
        price for a hamburger meal, its
        competitor will match the price
        decrease so as to not lose its market                                                   D1
        share.
  •     Each also knows that if it raises its
        price the competitor will ignore the
        price increase so as to capture the                                        D2   MR1
        consumers who will switch sellers
                                                                    Q1                      Q
        when one raises its price.
                                                                          MR2
      With these assumptions, we can assume that the individual firm faces TWO
      demand curves, one representing demand if it lowers its price (D2, highly
      inelastic) and one representing demand if it raises its price (D1, highly elastic).
Kinked Demand
1.5.4 Monopolistic Competition and Oligopoly                   Curve


Kinked Demand Curve
When we put the two demand curves for the individual firm together, we get a Kinked
demand curve, highly elastic above the current price and highly inelastic below the
current price.

P                                           P




                                           P1
P1




                                      D1



                              D2   MR1                                      D

                   Q1                Q                          Q1               Q
                        MR2                                           MR
Kinked Demand
1.5.4 Monopolistic Competition and Oligopoly                          Curve



  Analysis of the Kinked Demand
  Curve                                               P
  •     In order to lower its price a firm must
        increase its output, which means higher
        costs.
  •     Since demand is inelastic beyond Q1, the     P1
        firm's total revenue will fall as it
        increases output beyond this point while
        its total costs increase, meaning profits
        will decrease.
  •     If the firm wishes to raise its price, it
        must be aware that demand is highly
        elastic above P1.                                                                   D
  •     A price increase when demand is elastic
        leads to a fall in total revenue                                     Q1             Q
                                                                                       MR
      Implications of analysis
      Price in non-collusive oligopolistic markets tends to be very sticky. Firms
      tend not to raise or lower their prices, even with fluctuations in their costs
      of production, out of fear or losing market share to their competitors.
1.5.4 Monopolistic Competition and Oligopoly                          Game Theory



  Collusive Oligopoly – a Game Theory Introduction
  Game theory studies the behavior of firms in an oligopoly from the perspective of a
  game. Firms are the "players" that can make "moves". Depending on the moves
  firms make, they may end up being winners or losers.

  Blog post: Understanding Oligopoly Behavior – a Game Theory Overview

     Blog post: Golden Balls, Game Theory and the Prisoner‟s Dilemma

 A simple example of Game Theory: the Prisoner's Dilemma
  Introduction: Two thieves have been caught        Rules of the game: The prisoners are
  by the cops.                                      placed in two separate interrogation rooms
  • There is not enough evidence to convict         and not allowed to communicate with one
     them of the crime of assault, which the        another. Each prisoner is given the
     prosecutor suspects they committed.            following choices:
  • But the prosecutor has enough evidence to       •   If you confess to assault and your accomplice
     convict them of breaking and entering, a           does not, you will go free and your stubborn
     minor one for which the sentence is only 1         accomplice will receive 20 years in jail
     year. So the prosecutor must try to get them   •   If you both confess you will both serve three
     to confess to the more serious crime.              years in jail.
1.5.4 Monopolistic Competition and Oligopoly                                               Game Theory



        The Dilemma
        •                 If both prisoners remain silent, the prosecutor can only convict them for the minor offense,
                          in which case they'll each receive one year in jail.
        •                 But if one confesses and the other does not, the one who remained silent will get 10
                          years in jail, and he knows this. This creates a major incentive to confess, as 10 years is
                          a LONG TIME!
        •                 Assuming the prisoners are both rational, self-interested individuals, the most likely
                          "move" the "players" will make is to confess, meaning they both end up getting 3 years in
                          jail.
                      The possible outcomes of the game can be plotted in a "payoff matrix"
                                               Prisoner 1
                               remain silent                     confess
                                                                            • The "players": Prisoner 1 and
              remain silent




                                        -1                             0      Prisoner 2
                                                                            • The "moves": Confess or
                               -1                           -10               Remain silent
        Prisoner 2




                                                                            • The "payoffs": possible jail
                                                                              terms resulting from various
                                        -10                            -3     "moves" by players
confess




                               0                            -3
1.5.4 Monopolistic Competition and Oligopoly                                           Game Theory



                        Playing the Game
                        Assuming both players know all possible outcomes, which "move" will the
                        prisoners make?
                                             Prisoner 1                        If Prison 1 remains silent, what should
                             remain silent                     confess                      Prisoner 2 do?
                                                                              Remain silent, or             Confess
             remain silent




                                       -1                                0   If Prison 1 confesses, what should Prisoner
                                                                                                2 do?
                             -1                           -10
                                                                                Remain silent, or           Confess
Prisoner 2




                                                                              What is Prisoner 2's „dominant strategy‟?
                                      -10                            -3
                                                                                Remain silent, or           Confess
             confess




                             0                            -3                  What is Prisoner 1's „dominant strategy‟?

                                                                                Remain silent, or           Confess
                        Dominant Strategies:
                        If a player has a move that will always result in a better payoff than any other move
                        regardless of his opponents move, then that is known as a dominant strategy. In
                        this game, the dominant strategy is always to confess. Both prisoners will get 3
                        years in jail
1.5.4 Monopolistic Competition and Oligopoly            Game Theory



   Why will the players in the Prisoners Dilemma always confess?
    • If one move minimizes losses or maximizes winnings regardless of
      what the other player does, this is a "dominant strategy"

    • The players will examine the possible moves by his opponent, and
      ask "what move will make me better off based on my opponent's
      move?"

    • In the Prisoner's Dilemma game, both players have a dominant
      strategy: CONFESS. Because if either player remains silent, they can
      always do better by confessing regardless of what the other player
      does.

    • The incentive to confess is too strong. Since the prisoners cannot
      communicate with one another, they cannot agree to remain silent,
      which would result in a better outcome for both prisoners.
1.5.4 Monopolistic Competition and Oligopoly                                                  Game Theory



   Oligopoly behavior is similar to a game
   Each firm in an oligopolistic market is interdependent with the other firms in its
   market. Depending on what one firm does, it will have a major impact on the profits or
   losses of itself and all other firms in the market. Firms play “games” in which they
   have to decide on factors such as
   • Whether to charge a high price or low price
   • Whether to advertise or not
   • Whether to offer free warranties or customer service
   • Whether to open a shop in a certain location                   Coffee shop A

Consider the decision of two coffee                                               don't advertise            advertise
shops whether to advertise or not


                                                                don't advertise
                                                                                           $15                      $20
The "players" are the firms: Two coffee         Coffee shop B
shops, Starbucks and San Francisco Coffee.                                        $15                       $10
The "moves" are the actions the firms can
take: The coffee shops can either advertise
around town or not advertise.
                                                                  advertise




                                                                                            $10                     $12
The "payoffs" are the profits the firms will
earn: Advertising increases firms' costs, but                                     $20                       $12
can also increase revenues.
1.5.4 Monopolistic Competition and Oligopoly                                               Game Theory



                                                                                           Coffee shop A
  Analyzing the Payoff Matrix
  The two coffee shops in this example                                        don't advertise            advertise
  have to decide whether to advertise




                                                            don't advertise
  or not                                                                               $15                      $20
  • If neither firm advertises, they will




                                            Coffee shop B
     enjoy high profits of $15                                                $15                     $10
  • If one advertises and the other
     doesn‟t, the one that advertised




                                                              advertise
     will earn $20 and the one that                                                     $10                     $12
     doesn‟t only $10.
  • If both advertise they‟ll both earn                                       $20                        $12
     only $12

   What will be the equilibrium outcome of this game?
   If the firms are able to collude, it is obvious what they will do. Neither will
   advertise. But this is an unstable equilibrium, meaning that both firms have a
   strong incentive to cheat since there are big profits to be earned by unilaterally
   advertising.
   • Under collusion, both firms enjoy higher profits.
   • But if each firm acts in its own self-interest, both firms will earn smaller profits.
1.5.4 Monopolistic Competition and Oligopoly                   Game Theory




 Alternative ways to analyze Oligopoly behavior
   Price Leadership: When there exists an implicit understanding by which
   oligopolists can coordinate prices
   • Usually a "dominant firm" (typically the largest in the industry) establish the
      price and smaller firms follow.
   • Prices tend to be "sticky" upwards, since firms are hesitant to raise their
      prices and lose market share to rivals.
   • However, prices are "slippery" downwards, which means if one firm lowers
      its prices, others will follow suit so they don't lose all their business.

   Price Wars: When agreements break down, firms may engage in price wars,
   in which they continually lower their prices and increase output in order to try
   and attract more customers than their rivals.
   • This can cause sudden increases in output and decreases in price,
      temporarily approaching an efficient level.
   • Once firms realize low prices hurt everyone, price leadership is usually
      restored, and prices rise once more.
Oligopoly Practice
1.5.4 Monopolistic Competition and Oligopoly                                                             Question


 Two Pizzerias, Luigi's and Mario's, provide all the pizza in the village of Wangi. They must order their
 menus from the printing company at the beginning of the year and cannot alter the prices on their menus
 during that year. The prices on the menus are revealed to the public and to the competition only after both
 companies have received the printed menus from the printer and put them up in the window. Each pizzeria
 must choose between a high price and a low price for its "supremo-premium pie", the deluxe pizza that the
 people of Wangi are most eagerly anticipating.
 The payoff matrix showing the profits that the two firms will experience appears below, with the first entry
 in each cell indicating Luigi's weekly profit and the second entry in each cell indicating Mario's weekly
 profit.
1. In which market structure do these firms operate?                                                  Mario's Pizzeria
   Explain.
                                                                                             high price              low price
2. If Mario's choses a low price, which price is better




                                                                                high price
   for Luigi's
                                                                                             $1,000/$700           $700/$600

                                                             Luigi's Pizzeria
3. Identify the dominant strategy for Mario's

4. Is choosing a low price a dominant strategy for                              low price
   Luigi's? Explain.                                                                          $750/$950              $900/$800

5. If both firms know all the information in the payoff
   matrix but do not cooperate, what will be Mario's
   daily profit?

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Understanding Oligopoly Behavior

  • 1. Assumptions of the 1.5.4 Monopolistic Competition and Oligopoly Oligopoly Model Oligopoly: Oligopoly is a market in which a few large firms produce a homogeneous or differentiated product Market share Each of the few large firms have a significant share of the total market Competition There are few enough firms that collusion (cooperation on prices and other strategies) is possible. Product differentiation Products may be differentiated or homogeneous • Oil is a product produced by a few large firms that is homogenous. One firm's output is identical to all other firms. • Laptop computers are a product produced by a few large firms that are differentiated. Sony's laptops have features that set them apart from Dell and HP's. Entry barriers There are significant entry barriers into the oligopolistic market. This means that economic profits can be earned in the long-run if the firms successfully produce goods in demand from consumers Interdependence of Firms Firms are mutually interdependent: each must consider its rivals‟ reactions in response to its decisions about prices, output, and advertising. Concentration ratio Used to measure market dominance. • The four-firm concentration ratio gives the percentage of total industry sales accounted for by the four largest firms. • When the largest four firms in an industry control 40% or more of the market, that industry is considered oligopolistic.
  • 2. Assumptions of the 1.5.4 Monopolistic Competition and Oligopoly Oligopoly Model Barriers to entry in Oligopolistic Markets Significant barriers to entry keep the number of firms small and allow oligopolists to earn economic profits in the long-run. • Economies of scale: may exist due to technology and market share.The capital investment requirement may be very large. Example: Airbus and Boeing • Other barriers to entry: Legal barriers could include patents, copyrights, trademarks. Control of raw materials could prevent other firms from entering a market, preemptive and retaliatory pricing might be used to compete new firms out of the market, traditional brand loyalty may make new entry difficult. • Mergers: Already large firms may merge to increase market share and concentrate power. Mergers are common among large monopolistic firms as they give firms more power over output and price.
  • 3. Kinked Demand 1.5.4 Monopolistic Competition and Oligopoly Curve Non-collusive Oligopolies: Assuming that the firms in an oligopolistic market do NOT cooperate with one other on prices, we can analyze the demand as seen by an individual seller using a model called the Kinked Demand Curve. Individual firm’s demand P Assumptions: • Assume there only two firms (firm M and firm B) are competing in the fast food market. P1 • Each firm knows that if it lowers its price for a hamburger meal, its competitor will match the price decrease so as to not lose its market D1 share. • Each also knows that if it raises its price the competitor will ignore the price increase so as to capture the D2 MR1 consumers who will switch sellers Q1 Q when one raises its price. MR2 With these assumptions, we can assume that the individual firm faces TWO demand curves, one representing demand if it lowers its price (D2, highly inelastic) and one representing demand if it raises its price (D1, highly elastic).
  • 4. Kinked Demand 1.5.4 Monopolistic Competition and Oligopoly Curve Kinked Demand Curve When we put the two demand curves for the individual firm together, we get a Kinked demand curve, highly elastic above the current price and highly inelastic below the current price. P P P1 P1 D1 D2 MR1 D Q1 Q Q1 Q MR2 MR
  • 5. Kinked Demand 1.5.4 Monopolistic Competition and Oligopoly Curve Analysis of the Kinked Demand Curve P • In order to lower its price a firm must increase its output, which means higher costs. • Since demand is inelastic beyond Q1, the P1 firm's total revenue will fall as it increases output beyond this point while its total costs increase, meaning profits will decrease. • If the firm wishes to raise its price, it must be aware that demand is highly elastic above P1. D • A price increase when demand is elastic leads to a fall in total revenue Q1 Q MR Implications of analysis Price in non-collusive oligopolistic markets tends to be very sticky. Firms tend not to raise or lower their prices, even with fluctuations in their costs of production, out of fear or losing market share to their competitors.
  • 6. 1.5.4 Monopolistic Competition and Oligopoly Game Theory Collusive Oligopoly – a Game Theory Introduction Game theory studies the behavior of firms in an oligopoly from the perspective of a game. Firms are the "players" that can make "moves". Depending on the moves firms make, they may end up being winners or losers. Blog post: Understanding Oligopoly Behavior – a Game Theory Overview Blog post: Golden Balls, Game Theory and the Prisoner‟s Dilemma A simple example of Game Theory: the Prisoner's Dilemma Introduction: Two thieves have been caught Rules of the game: The prisoners are by the cops. placed in two separate interrogation rooms • There is not enough evidence to convict and not allowed to communicate with one them of the crime of assault, which the another. Each prisoner is given the prosecutor suspects they committed. following choices: • But the prosecutor has enough evidence to • If you confess to assault and your accomplice convict them of breaking and entering, a does not, you will go free and your stubborn minor one for which the sentence is only 1 accomplice will receive 20 years in jail year. So the prosecutor must try to get them • If you both confess you will both serve three to confess to the more serious crime. years in jail.
  • 7. 1.5.4 Monopolistic Competition and Oligopoly Game Theory The Dilemma • If both prisoners remain silent, the prosecutor can only convict them for the minor offense, in which case they'll each receive one year in jail. • But if one confesses and the other does not, the one who remained silent will get 10 years in jail, and he knows this. This creates a major incentive to confess, as 10 years is a LONG TIME! • Assuming the prisoners are both rational, self-interested individuals, the most likely "move" the "players" will make is to confess, meaning they both end up getting 3 years in jail. The possible outcomes of the game can be plotted in a "payoff matrix" Prisoner 1 remain silent confess • The "players": Prisoner 1 and remain silent -1 0 Prisoner 2 • The "moves": Confess or -1 -10 Remain silent Prisoner 2 • The "payoffs": possible jail terms resulting from various -10 -3 "moves" by players confess 0 -3
  • 8. 1.5.4 Monopolistic Competition and Oligopoly Game Theory Playing the Game Assuming both players know all possible outcomes, which "move" will the prisoners make? Prisoner 1 If Prison 1 remains silent, what should remain silent confess Prisoner 2 do? Remain silent, or Confess remain silent -1 0 If Prison 1 confesses, what should Prisoner 2 do? -1 -10 Remain silent, or Confess Prisoner 2 What is Prisoner 2's „dominant strategy‟? -10 -3 Remain silent, or Confess confess 0 -3 What is Prisoner 1's „dominant strategy‟? Remain silent, or Confess Dominant Strategies: If a player has a move that will always result in a better payoff than any other move regardless of his opponents move, then that is known as a dominant strategy. In this game, the dominant strategy is always to confess. Both prisoners will get 3 years in jail
  • 9. 1.5.4 Monopolistic Competition and Oligopoly Game Theory Why will the players in the Prisoners Dilemma always confess? • If one move minimizes losses or maximizes winnings regardless of what the other player does, this is a "dominant strategy" • The players will examine the possible moves by his opponent, and ask "what move will make me better off based on my opponent's move?" • In the Prisoner's Dilemma game, both players have a dominant strategy: CONFESS. Because if either player remains silent, they can always do better by confessing regardless of what the other player does. • The incentive to confess is too strong. Since the prisoners cannot communicate with one another, they cannot agree to remain silent, which would result in a better outcome for both prisoners.
  • 10. 1.5.4 Monopolistic Competition and Oligopoly Game Theory Oligopoly behavior is similar to a game Each firm in an oligopolistic market is interdependent with the other firms in its market. Depending on what one firm does, it will have a major impact on the profits or losses of itself and all other firms in the market. Firms play “games” in which they have to decide on factors such as • Whether to charge a high price or low price • Whether to advertise or not • Whether to offer free warranties or customer service • Whether to open a shop in a certain location Coffee shop A Consider the decision of two coffee don't advertise advertise shops whether to advertise or not don't advertise $15 $20 The "players" are the firms: Two coffee Coffee shop B shops, Starbucks and San Francisco Coffee. $15 $10 The "moves" are the actions the firms can take: The coffee shops can either advertise around town or not advertise. advertise $10 $12 The "payoffs" are the profits the firms will earn: Advertising increases firms' costs, but $20 $12 can also increase revenues.
  • 11. 1.5.4 Monopolistic Competition and Oligopoly Game Theory Coffee shop A Analyzing the Payoff Matrix The two coffee shops in this example don't advertise advertise have to decide whether to advertise don't advertise or not $15 $20 • If neither firm advertises, they will Coffee shop B enjoy high profits of $15 $15 $10 • If one advertises and the other doesn‟t, the one that advertised advertise will earn $20 and the one that $10 $12 doesn‟t only $10. • If both advertise they‟ll both earn $20 $12 only $12 What will be the equilibrium outcome of this game? If the firms are able to collude, it is obvious what they will do. Neither will advertise. But this is an unstable equilibrium, meaning that both firms have a strong incentive to cheat since there are big profits to be earned by unilaterally advertising. • Under collusion, both firms enjoy higher profits. • But if each firm acts in its own self-interest, both firms will earn smaller profits.
  • 12. 1.5.4 Monopolistic Competition and Oligopoly Game Theory Alternative ways to analyze Oligopoly behavior Price Leadership: When there exists an implicit understanding by which oligopolists can coordinate prices • Usually a "dominant firm" (typically the largest in the industry) establish the price and smaller firms follow. • Prices tend to be "sticky" upwards, since firms are hesitant to raise their prices and lose market share to rivals. • However, prices are "slippery" downwards, which means if one firm lowers its prices, others will follow suit so they don't lose all their business. Price Wars: When agreements break down, firms may engage in price wars, in which they continually lower their prices and increase output in order to try and attract more customers than their rivals. • This can cause sudden increases in output and decreases in price, temporarily approaching an efficient level. • Once firms realize low prices hurt everyone, price leadership is usually restored, and prices rise once more.
  • 13. Oligopoly Practice 1.5.4 Monopolistic Competition and Oligopoly Question Two Pizzerias, Luigi's and Mario's, provide all the pizza in the village of Wangi. They must order their menus from the printing company at the beginning of the year and cannot alter the prices on their menus during that year. The prices on the menus are revealed to the public and to the competition only after both companies have received the printed menus from the printer and put them up in the window. Each pizzeria must choose between a high price and a low price for its "supremo-premium pie", the deluxe pizza that the people of Wangi are most eagerly anticipating. The payoff matrix showing the profits that the two firms will experience appears below, with the first entry in each cell indicating Luigi's weekly profit and the second entry in each cell indicating Mario's weekly profit. 1. In which market structure do these firms operate? Mario's Pizzeria Explain. high price low price 2. If Mario's choses a low price, which price is better high price for Luigi's $1,000/$700 $700/$600 Luigi's Pizzeria 3. Identify the dominant strategy for Mario's 4. Is choosing a low price a dominant strategy for low price Luigi's? Explain. $750/$950 $900/$800 5. If both firms know all the information in the payoff matrix but do not cooperate, what will be Mario's daily profit?