Case tells us about Indian cosmetics and toiletries industry profile.

1. PREPARED BY ;
M CHALWE,Rajat,Jeshrun,Sanjiv

2.  Case tells us about Indian cosmetics and
toiletries industry profile.
 India has had a long history of using
henna, perfumes, kohl and flower
fragrances.

3.  Indians have traditionally been used to
using natural ingredients to make cosmetics
and toiletries.
 The modern cosmetics and toiletries
industry emerged in the 19th century.
 Cosmetics and toiletries consist of beauty
and personal care products.

4.  India had about US$10.36 billion market size in
2014 and is expected to grow to $13.48 billion by
2018.
 Indian market is small and is nearly equal to
Russian markets which is declining.
 The US is the largest consumer of these
products.
 France is the largest exporter.

5.  The small market size at present indicates
that the scope for future prospects is
encouraging.
 China with its huge population has nearly
4.7 times more consumption per person as
compared to India.
 Imports of cosmetics and toiletries have
been growing in recent years at a healthy
pace.

6.  Indian industry can be broadly divided into
organized and unorganized sectors.
 Organized; multinational firms, large Indian
firms, small and medium-sized indian
firmse.

7.  One of the fastest growing retail segments
in India.
 There is increased demand for more
imported cosmetic products.
 The market segmentation of these products
is based on several different types such
product category, pricing and customer
type.

8.  Companies associate with foreign brands
to make the customers perceive their
products as better quality.
• Companies go for product differentiation.

9.  Companies tend to position their products
correctly.
 several companies have adopted the mode
of offering smaller packs.
 Companies concentrate on fewer products
E.g Gillette .

10.  Formation of clusters by small and medium
scale manufacturers.
 Companies remain secretive about their
activities.

11.  Customization for ethnic groups.
 Utilization of information systems to
enhance market share.
 Effective use of technology and innovation.

12.  Hindustan unilever
 P&G
 Colgate-palmolive
 L’ Oreal
 Revlon
 Maybelline
 Avon
 Dabur
 Godrej
 Himalaya Herbals
 Bajaj Corp

13.  Potential size and growth of sales in indian
markets has encouraged more domestic
companies to invest in growth.
 Large number of foreign companies have
entered the market.
 .

14.  Companies from developed economies face
stagnation in their own markets.
 It is an open market and imports are
allowed freely into India.
 Foreign companies are learning fast and
responding with competitive moves

15.  Environmental and health issues.
 Rising intensity competitions.
 Frequent launches of international brands in
the Indian markets.

16.  High import duties and packaging costs.
 Price conscious consumers.
 Adaptation on channel distributions and
other marketing variables.

17.  Challenges in gender-based segment.
 Technology and regulations.
 Fake and imitation products.
 increased appetite for western products.

18. • Products should manufacture by using
Natural aspects and reduce use of chemicals.
 Company should use recycle materials for
Packing of products & should arrange convenient
disposal techniques.
• Guaranty should be given to customer and after
sale feedback.

19.  Company should concentrate on particular
product rather then competing in many
products.
 Company should focus on specific gender.
 Company should expend there products
rather then launching products.