Products which have a quick turnover, and relatively low costare known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year.Its principal constituents are Household Care, Personal Careand Food & Beverages.India’s FMCG sector is the fourth largest sector in the economy.
• Good growth in this Industry in future.•Men & Women both targeted.•Skin-whitening in India though in controversy, doing good business.•Recent trend in Anti-Ageing products.
•Teen market will see major growth.•More focused in rural markets.•Cosmetic careers Increasing.
•Concerns about hygiene and personal groomingdrive sales.•Discounts boost growth in the face of economicuncertainty.•Domestic players expand their presence.•Chained retailers create opportunities for point-of-sale marketing.•Companies like Amway, Avon, Oriflame etcpromote through MLM.•More promotions of companies.
•Print Media.•Electronic Media.•Point of purchase.•Celebrity Endorsements.•Brand Ambassador as celebrities.•Entry level small packs are introduced.•Money back offers available.•Distributing free samples.
•Pricing, brand equity and distribution network are keydifferentiating factors.•Different demands from different regions.•Price wars forcing many players to offer discounts.
21.8% 3.9% Cavin Care HUL 53.0% 3.4%2.5 % 3.4% 12.0% Hindustan Unilever CavinKare Godrej Emami Revlon LOreal Others
•Multinational players strong presence in the India.•Local brands too gaining a foot-holding in the market.•Develop R&D capabilities.•Create greater awareness.•Utilize the available resources judiciously.•Review one’s strategy & come up with innovative approaches.