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MARKETING CLOUD
COURSE SYLLABUS
peoplewoo.com
Salesforce
About
Peoplewoo
Peoplewoo is a leading Salesforce consulting, staffing, and training
company that delivers top-tier services to businesses of all sizes. Our
team of seasoned experts specializes in optimizing Salesforce systems,
from initial setup to ongoing maintenance and support. We provide a
comprehensive range of consultancy services on multiple Salesforce
products to ensure that our clients achieve their business goals.
At Peoplewoo, we understand that the success of a Salesforce
implementation depends on the knowledge and skills of the users.
Therefore, we emphasize on the importance of training in various
Salesforce applications. Our training services cover Sales Cloud,
Service Cloud, Marketing Cloud, and more. Our certified trainers use a
hands-on approach to ensure that your team gains practical experience
in using Salesforce to its full potential
We believe that training is not a one-time event, but an ongoing process that
evolves with the needs of the business. Therefore, we provide continuous
support to our clients, offering guidance and advice as they navigate the
complexities of their Salesforce systems.
Contents
S. no Session Title Topics
1 Email Studio
Overview
Administration
Subscribers
Data Extensions
Create & Send an Email -
Live Examples
Classic Content
Types of Sends
Send Logging
A/B Testing
Tracking
Triggered Sends
Overview
Use-case & Examples
2 Contact Builder
Data Extensions
All Contacts
Data Sources
Imports
Data Designer
Contact Deletion
Best Practices
3 Content Builder
Overview
Emails
Templates
Content Blocks
Code Snippets
Best Practices
Contents
S. no Session Title Topics
4 Mobile Studio
Overview
Mobile Connect
Mobile Push
Analytics Builder
Reports
5 Automation Studio
Overview
Create and Schedule an
Automation
Automation Studio Activities
6
Web Studio ( Cloud
Pages)
Landing pages
Smart Capture Form
Examples and use-cases
7 Journey Builder
Overview
Journey Creation - Live
Example
Journey Templates
Journey Entry Sources
Journey Canvas Activities
Goals
Journey Settings
Journey Testing
Journey History & Reports
Administration
Real-Time Scenarios and
Errors
Best Practices
Contents
S. no Session Title Topics
8
Marketing Cloud
Connect
Overview
Installation Steps
Use Cases
Real-Time Scenarios
Troubleshooting
Best Practices
9 AMP Script
Overview
Live Examples
Real-Time Use Cases
Commonly used Functions
10 SSJS
Overview
Live Examples
How to use SSJS in
CloudPages
How to use SSJS in
Automation Studion Script
Activity
Use Cases
11 API
SOAP API
REST API
Contact Us
Thanks for reading through!
Now that you are ready to master Salesforce with our expert trainings, why
wait? Contact us below and start your journey to mastery in Salesforce.
peoplewoo.com
info@peoplewoo.com
+91-7875494672

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Salesforce Training Marketing-Cloud.pdf

  • 2. About Peoplewoo Peoplewoo is a leading Salesforce consulting, staffing, and training company that delivers top-tier services to businesses of all sizes. Our team of seasoned experts specializes in optimizing Salesforce systems, from initial setup to ongoing maintenance and support. We provide a comprehensive range of consultancy services on multiple Salesforce products to ensure that our clients achieve their business goals. At Peoplewoo, we understand that the success of a Salesforce implementation depends on the knowledge and skills of the users. Therefore, we emphasize on the importance of training in various Salesforce applications. Our training services cover Sales Cloud, Service Cloud, Marketing Cloud, and more. Our certified trainers use a hands-on approach to ensure that your team gains practical experience in using Salesforce to its full potential We believe that training is not a one-time event, but an ongoing process that evolves with the needs of the business. Therefore, we provide continuous support to our clients, offering guidance and advice as they navigate the complexities of their Salesforce systems.
  • 3. Contents S. no Session Title Topics 1 Email Studio Overview Administration Subscribers Data Extensions Create & Send an Email - Live Examples Classic Content Types of Sends Send Logging A/B Testing Tracking Triggered Sends Overview Use-case & Examples 2 Contact Builder Data Extensions All Contacts Data Sources Imports Data Designer Contact Deletion Best Practices 3 Content Builder Overview Emails Templates Content Blocks Code Snippets Best Practices
  • 4. Contents S. no Session Title Topics 4 Mobile Studio Overview Mobile Connect Mobile Push Analytics Builder Reports 5 Automation Studio Overview Create and Schedule an Automation Automation Studio Activities 6 Web Studio ( Cloud Pages) Landing pages Smart Capture Form Examples and use-cases 7 Journey Builder Overview Journey Creation - Live Example Journey Templates Journey Entry Sources Journey Canvas Activities Goals Journey Settings Journey Testing Journey History & Reports Administration Real-Time Scenarios and Errors Best Practices
  • 5. Contents S. no Session Title Topics 8 Marketing Cloud Connect Overview Installation Steps Use Cases Real-Time Scenarios Troubleshooting Best Practices 9 AMP Script Overview Live Examples Real-Time Use Cases Commonly used Functions 10 SSJS Overview Live Examples How to use SSJS in CloudPages How to use SSJS in Automation Studion Script Activity Use Cases 11 API SOAP API REST API
  • 6. Contact Us Thanks for reading through! Now that you are ready to master Salesforce with our expert trainings, why wait? Contact us below and start your journey to mastery in Salesforce. peoplewoo.com info@peoplewoo.com +91-7875494672