Customer Relationship Management (CRM) technology aims to improve business relationships, with Salesforce recognized as the leading CRM platform for its comprehensive services that enhance connectivity and efficiency. It offers a 360-degree view of customer data, real-time analytics, and integrates easily into various business ecosystems. The document outlines prerequisites for Salesforce roles, highlighting the importance of courses and certifications for career advancement in the Salesforce ecosystem.

1. Salesforce Introduction
Chapter 1

2. What Is CRM?
Customer relationship management (CRM) is a technology for managing all
your company's relationships and interactions with customers and potential
customers. The goal is simple: Improve business relationships. A CRM system
helps companies stay connected to customers, streamline processes, and
improve profitability.
After so much research and analysis on the various customer relationship
management software, Salesforce is recommended as the best CRM software
for businesses as it offers everything needed to make it faster and easier to
close sales for a business.

3. What is Salesforce?
Salesforce is the world’s #1 customer relationship management (CRM) platform. Which help
your marketing, sales, commerce, service and IT teams work as one from anywhere — so
you can keep your customers happy everywhere.
Salesforce is a leading cloud technology company with multiple Software as a Service
(SaaS) and platform as a service (PaaS) products, and a complementary suite of enterprise
applications. Its focus on customer service, marketing automation, and analytics; together
with a seamless environment for application development and improvement, has made it the
ultimate go-to platform for product development around customer needs.

4. Why is Salesforce used?
Salesforce enables organizations of every size and industry to better understand
and connect with their customers at a deeper level and grow their customer base.
Businesses typically integrate Salesforce into their ecosystem so employees can
share customer views from any device, regardless of their department or location.
Salesforce provides a 360-degree view of the customer lifecycle with streamlined
workflows, centralized cloud-based data management and real-time tracking of
customer analytics. According to Salesforce, more than 150,000 companies --
from small businesses to Fortune 500 companies -- use its secure and scalable
cloud platform.

5. Reasons to Learn Salesforce

6. What Are the Basic Requirements for Learning Salesforce?
Salesforce job roles can vary from admin, developers, quality analysts, business
analysts, to product owners.
While the part of Salesforce Administrator does not need coding knowledge, that
of development needs coding proficiency.
As development gets done in Apex, the latter requires some essential
programming experience or familiarity with Java, .net, CSS, Javascript, REST,
SOAP, and HTML 5. Those with programming background will find it easier to
transition to the Salesforce developer role, while someone new to programming
may have a steeper learning curve

7. Who Should Take the Salesforce Courses?
This course can be taken by anybody who is:
● An IT student keen on a developer role, or
● A fresh graduate looking for better career prospects in Sales or Marketing, or
● A Salesforce Admin who wants to get into developing, or
● A professional looking for a career in Salesforce Development, or
● A developer keen on designing apps in the vibrant Salesforce trailblazer ecosystem, or
● A Salesforce consultant or project manager who want to explore stronger career possibilities.
However, there is a wide choice of Salesforce certifications that you need to pass. You can cherry-
pick one or more to get that coveted job role.

8. Easy way to learn salesforce for freshers/students
Most Salesforce professionals would suggest Trailhead as the number one way to
learn Salesforce, as well as top up your knowledge.
This is a Salesforce learning tool made by Salesforce for the people of Salesforce.
It's accurate and very comprehensive.
https://trailhead.salesforce.com/