- Matahari is a retailer in Indonesia that sells apparel, accessories, beauty products, and homeware. In 2008, it had various store formats including toserbas (shopping centers), hypermarkets, supermarkets, and pharmacies located across over 50 cities in Indonesia. - Matahari was previously owned by PT Matahari Putra Prima Tbk but became its own entity called PT Matahari Department Store Tbk in 2009. In 2010, it was acquired by Asia Color Company Limited and CVC Capital Partners. - The document discusses using sales promotions like coupons to target fashion-conscious and value-minded consumers. It notes some challenges to using printed coupons

1. Ika Mayang Ramadhaningrum / 344163
Ilham Akbar Sinantara / 350081
Nabila Sheba / 350353
Wildan Aprian Wiharsanto / 342774

3.  Retailer of apparel, accessories, beauty
products and homeware that targets
fashion conscious, value-minded
consumers.
 In the first quarter of 2008,
› 79 toserbas,
› 38 hypermarkets,
› 31 supermarkets,
› 46 pharmacies,
› and more than 88 family entertainments in more than 50
cities all over Indonesia.

4.  Was ran by PT. Matahari Putra Prima
 In 2009, Matahari became a separate entity from PT
Matahari Putra Prima Tbk (MPP), and was renamed
PT Matahari Department Store Tbk (Matahari)
 Asia Color Company Limited and CVC Capital
Partners (together “CVC Asia Fund III”), became the
majority shareholder of Matahari in April 2010.
 Matahari’s IPO was a success: On March 3, 2014, Asia
Color Company held 11.2% of Matahari’s shares, PT
Multipolar Tbk held 20.5% of Matahari’s shares and
the public, including new shareholders, had a
shareholding of 65.4%.

5.  fashion conscious, value-minded
consumers.
 Positioning? Yes.
 Coupons? Yes.
 FEB UGM Students? Yes.

6. Description: consists of short-term incentives
to encourage the purchase or sales of a
product or service. Whereas advertising
offers reasons to buy a product or service,
sales promotion offers reasons to buy now.

7. Sales promotion are varied
1. Free gifts
2. Discounted prices
3. Joint promotions
4. Free samples
5. Vouchers and Coupons
6. Competitions and prize draws
7. Cause-related and fair-trade
8. Finance deals

8.  Goods can be very effective if it is on
secondary goods which can be
elaborated with the price and
promotion.
 It would be better than having coupon
on tertiary goods that people tend to
buy it later.

9. 47%
29%
24%
Recognise?
No
Not Sure
Yes

10. 51%
7%
42%
Interested?
No
Not Sure
Yes

11. 51%
7%
42%
Ever Used?
No
Not
Sure
Yes

12. 38%
21%
33%
8%
Reason?
Don't have
enough time
Not
prestigious
The price is
still
expensive
Other

13.  Putting coupon up on the newspaper is
very high at cost.
Display Ads – KoranSindo
Inside Page, ( BW ) = Rp. 58.800 / mmk
Page 1, ( FC ) = Rp. 147.000 / mmk
Page 3, ( FC ) = Rp. 93.500 / mmk
Page 5, ( FC ) = Rp. 93.500 / mmk
Page 7, ( FC ) = Rp. 91.500 / mmk
Inside Page, ( FC ) = Rp. 88.900 / mmk

14.  Technological Environment
Effective to attract potential buyers? Do
people today still read newspaper? Not
recigniable. Technology era  people update
news from phone.
 Lifestyle
Consumers in Indonesia putting prestige as
important motive

15.  Why do people feel ashamed to use
coupons for shopping?
Actually there are some reasons behind it,
one of them is because people in
Indonesia do not want to be called "poor
consumers", which means that the level of
prestige of Indonesian people is quite high.

16.  Mobile coupon is cheaper than
paper/printed coupon
 Can be created and sent in minutes
 It makes people easy because no need tp
carry the paper coupon
 People tend to be more focus on their
gadgets these days
 Printed coupon is not prestige, people
shame to carry paper coupon, but if just
uaing mobile coupon (using their smart
phones) they're feel more confident

17.  http://pasangiklankoran.net/harga-pasang-
iklan-koran-sindo/