E-commerce customers will begin to see a new user interface for the shopping experience. The UX and UI will be designed to make the customer the center of gravity. The storefront design and content will be determined by the patterns and preferences of the customer rather than the merchandising agenda of the store. The primary benefit to the new user interface aka "dashboard" will be that profound insights about the customer are surfaced and then presented back to the customer themselves. Done correctly, a positive reinforcing feedback loop will be established.
This slideshare deck describes the way that customer behavior shapes the new dashboard experience and how e-commerce stores must present themselves in order to bring in the customer.
This presentation was originally created to help sell Oracle Commerce (Endeca and ATG) but in principle it will work with most major e-commerce software and experience management platforms.
When it comes to matters of the brand, this is our bible. It contains our history, our journey and our reason for being.
Please strictly refer to this when creating assets or communicating on behalf of Reevoo.
When it comes to matters of the brand, this is our bible. It contains our history, our journey and our reason for being.
Please strictly refer to this when creating assets or communicating on behalf of Reevoo.
Creating great customer journeys through customer interviews: Real-world advi...UserTesting
Buying a car is one of the most complex customer journeys on earth. From deciphering needs and wants to determining a budget to the actual purchase itself, consumers have a myriad of choices and little reliable information to guide them.
Bradley Miller, Sr. UX Researcher at Autotrader, will describe how he used UserTesting’s Live Conversation to understand the complex and exhausting process of purchasing a car, and how he used those findings to help his company improve its customer journey.
In this webinar, you’ll learn:
How to use ethnographic interviews to get customers to open up about their thinking and the purchasing process
How to use that information to bust customer myths within your organization
Tips and tricks on how to get the most from live interviews
Helping customers choose right productsReenu Lekhi
As a sales person our first job is to help customers find the product they are looking for. the presentation includes the need of the customer, different ways of helping the customer and the benefits of helping the customer.
Harlan Tytus Beverly explains how to do marketing on Facebook; from an engineers perspective. It's simple, and concise... and you need to learn this stuff!
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Building the RIGHT PRODUCT for the RIGHT CUSTOMER - ProductCamp LA 2014Matt Danna
Presented during ProductCamp LA on Saturday, March 1st, 2014.
Website: http://productcamp.la
========================
SESSION DESCRIPTION:
A lot of things need to go RIGHT to be successful. Successful products require:
...Building the RIGHT product...
...for the RIGHT customer...
...in the RIGHT market...
...using the RIGHT technology...
...at the RIGHT time...
...by the RIGHT team...
...with the RIGHT amount of luck.
Come learn some strategies for building the right stuff. :)
When it comes to eCommerce, you don't want your product pages simply to be the result of whatever platform or template you're using. Here's what matters.
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The Building a Great Business Brand and Experience was offered by FreelancingSuccess.com. This webinar discusses how to build a great brand for your freelancing business and how to create an experience that clients will love.
This presentation is about radical differentiation for businesses. There are winners and losers in business. The winners learn how to RADICALLY differentiate their business from ALL competition.
Residential and Commercial Plot in Lucknow, Paraiso Realty is one of the leading real estate developers in India. We provide Plots in Lucknow, LDA Plots in Lucknow, Kisto me Plot in Lucknow.
Contact Us: 91 9336574737,9936361234
Email id: info@paraiso.com Website: http://paraisorealty.in/
Address: B_16 G.L tower near new R.K timber gomti Nagar vibhuti khand lucknow ( 226010)
UX and the love for your e-commerce customer: Adnan I @ Colombo UX ConColomboCampsCommunity
A look at E-Commerce in food, retail, fashion, and more, from the perspective of doing business in Sri Lanka. This explores the bigger ideas and ideals in creating an enhanced User Experience to help customers find E-Commerce in Sri Lanka irresistible.
Smart Sales Intelligence: Turning Insights into ActionInsideView
With all the data out there, a big challenge for today's sales and marketing teams is knowing what to pay attention to. Our customers and prospects are overwhelmed as well. Yet to be effective, we need to cut through all this “noise” to connect with them.
Creating great customer journeys through customer interviews: Real-world advi...UserTesting
Buying a car is one of the most complex customer journeys on earth. From deciphering needs and wants to determining a budget to the actual purchase itself, consumers have a myriad of choices and little reliable information to guide them.
Bradley Miller, Sr. UX Researcher at Autotrader, will describe how he used UserTesting’s Live Conversation to understand the complex and exhausting process of purchasing a car, and how he used those findings to help his company improve its customer journey.
In this webinar, you’ll learn:
How to use ethnographic interviews to get customers to open up about their thinking and the purchasing process
How to use that information to bust customer myths within your organization
Tips and tricks on how to get the most from live interviews
Helping customers choose right productsReenu Lekhi
As a sales person our first job is to help customers find the product they are looking for. the presentation includes the need of the customer, different ways of helping the customer and the benefits of helping the customer.
Harlan Tytus Beverly explains how to do marketing on Facebook; from an engineers perspective. It's simple, and concise... and you need to learn this stuff!
Evolving Products Into New Businesses - International Institute Of Business A...Founder-Centric
A 2-hour workshop sharing some fundamental principles from the startup world, and some specific techniques around undersatnding your options, going to market, and adapting based on what you learn.
Building the RIGHT PRODUCT for the RIGHT CUSTOMER - ProductCamp LA 2014Matt Danna
Presented during ProductCamp LA on Saturday, March 1st, 2014.
Website: http://productcamp.la
========================
SESSION DESCRIPTION:
A lot of things need to go RIGHT to be successful. Successful products require:
...Building the RIGHT product...
...for the RIGHT customer...
...in the RIGHT market...
...using the RIGHT technology...
...at the RIGHT time...
...by the RIGHT team...
...with the RIGHT amount of luck.
Come learn some strategies for building the right stuff. :)
When it comes to eCommerce, you don't want your product pages simply to be the result of whatever platform or template you're using. Here's what matters.
Building a Great Business Brand and ExperienceJames Dalman
The Building a Great Business Brand and Experience was offered by FreelancingSuccess.com. This webinar discusses how to build a great brand for your freelancing business and how to create an experience that clients will love.
This presentation is about radical differentiation for businesses. There are winners and losers in business. The winners learn how to RADICALLY differentiate their business from ALL competition.
Residential and Commercial Plot in Lucknow, Paraiso Realty is one of the leading real estate developers in India. We provide Plots in Lucknow, LDA Plots in Lucknow, Kisto me Plot in Lucknow.
Contact Us: 91 9336574737,9936361234
Email id: info@paraiso.com Website: http://paraisorealty.in/
Address: B_16 G.L tower near new R.K timber gomti Nagar vibhuti khand lucknow ( 226010)
UX and the love for your e-commerce customer: Adnan I @ Colombo UX ConColomboCampsCommunity
A look at E-Commerce in food, retail, fashion, and more, from the perspective of doing business in Sri Lanka. This explores the bigger ideas and ideals in creating an enhanced User Experience to help customers find E-Commerce in Sri Lanka irresistible.
Smart Sales Intelligence: Turning Insights into ActionInsideView
With all the data out there, a big challenge for today's sales and marketing teams is knowing what to pay attention to. Our customers and prospects are overwhelmed as well. Yet to be effective, we need to cut through all this “noise” to connect with them.
The Good, The Bad and The Ugly: Making Content Work for the Sales ForceCarla Johnson
If content marketing supports the sales cycle, why are so many companies bad at it? It’s not a shortage of technology. It stems from sales and marketing not having walked the proverbial mile in each other’s shoes. This lack of understanding causes friction between what sales teams want and what marketing delivers—and when.
This session will help B2B marketers understand the sales side of the house, how the new customer journey impacts sales, the financial cost of misalignment between marketing and sales, and how to create content that not only resonates with customers, but also engages and excites your sales team. This presentation covers:
- How to uncover different expectations sales and marketing have around the customer buying cycle and sales enablement
- Find out why marketing and sales have such a different approach for a common goal – getting customers and bringing in revenue
- Learn the new rules of responsibility for sales and marketing as it relates to content marketing
- Understand how marketers can speak the language of sales in order to develop more relevant content during each step of the buyer’s journey
Showpad Tamara Schenk: the four pillars of successful sales enablementSHOWPAD NV
World class B2B organizations develop business strategies where both marketing and sales drive business growth. At the core of this strategy is sales enablement, a strategic discipline targeted at your customers and Frontline Sales Managers, driven by marketing and empowered by content.
Sales people need more than contact data to be productive. Having relevant information and news on accounts and contacts makes getting into new opportunities easier and has a huge impact on revenue. Sales data versus sales intelligence.
Sales report analysis and recommendationDenny Nugroho
Another presentation I working on Fiverr. Please send me your RAW material if you want to create a great presentation by me. Visit my fiverr account on www.fiverr.com/dennynugroho.
A bad boss can have a detrimental effect on your productivity, health, and long-term success. But how do you know if your boss is any good? Here are 17 signs that you might be working for a bad boss.
Download your free guide about the difference between a boss and a leader:
http://hs.officevibe.com/boss-vs-leader?utm_source=slideshare&utm_medium=social&utm_campaign=working-for-a-bad-boss&utm_content=boss-vs-leader-guide
Learn more about Officevibe, the greatest tool for a greater workplace:
www.officevibe.com
You Know You're a Marketer If... (17 Signs You're a Marketer)MarketingProfs
MarketingProfs asked its Facebook group to finish this sentence: "You know you're a marketer if..." The responses that made us laugh the most were were illustrated and published in the following slideshow.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
An Interaction Design Approach to Choice ModelingSKIM
Conjoint analysis and similar methods are excellent ways to model consumer choice processes and to support scenario planning by answering “what if” questions. Typically, the predictive validity of conjoint analysis study is high and the experimental nature delivers great freedom, turning it into a widely accepted market standard. However, rightful questions are asked about the external validity – the ability to describe actual consumer choice behavior – and the richness of information – does it deliver information the brand can really act upon?
Choice modeling approaches can bear resemblance to online purchase environments, although there are key differences. The way we design the online environment and optimize the customer experience impacts what customers choose and how they make their choices. The premise is that the interaction design of an exercise impacts the way people take the exercise, form their opinions thus the outcome of the exercise; the preferences formed. Interaction design is aimed at impacting the experience of the exercise at hand, evoking a positive emotional response toward the exercise, thereby driving the quality and accuracy of the outcomes of the exercise.
Gerard and Willem took the audience through an overview of interaction design principles in designing choice processes. Translating these fundamentals to conjoint analysis and online sales environments, they shared hypotheses and tested examples of the impact of different visual designs on consumer choices.
Find out more at http://www.skimgroup.com/iiex-na-2014.
An Interaction Design Approach to Choice Modeling in E-CommerceGerard Loosschilder
This presentation was delivered by Gerard Loosschilder, Chief Innovation Officer and Willem Buijs, Interaction Designer, at the Insight Innovation Exchange conference in the Georgia Tech conference center in Atlanta (GA, USA) on 18 June 2014. The presentation taps into insights extracted from SKIM’s E-Tailor program, which combines insights from choice modeling and interaction design to help drive the conversion and satisfaction rates of online retail.
Buy Button or Back Button: How Website Writing Can Engage – or Deter – CustomersTom Tortorici
Good web design is really important, but it's the writing determines whether people looks closer, or look elsewhere. Explore 13 interesting insights that help you truly connect with readers.
Do you know your consumer better than your competition knows your consumer?
Think of consumer insights like you do intellectual property. Your knowledge of your consumer is a competitive advantage. Consumer Insights are little secrets hidden beneath the surface, that explain the underlying behaviors, motivations, pain points and emotions of your consumers. Insights provide a connection point to show consumers that your brand is meant for them.
What are you doing to drive brand love with your consumers? The deeper the love a brand can build with your most cherished consumers, the more powerful and profitable that brand will be, going far beyond what the product alone could ever deliver.
There is only one source of revenue. Not the products you sell, but the consumers who buy them.
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Jacob Dutton, Partner & Commercial Director at digital experience studio 383, talks about the ways that traditional retail models are being disrupted. He also explore some practical ways that today's retailers can help to future proof their revenue streams for tomorrow
Jacob spoke at 383's monthly Byte Breakfast event. Each event features a guest speaker from inside one of the world’s most interesting companies and a related talk on product development and customer experience from a team lead at 383.
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
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Inside this Free eBook, you will discover about the topics about accounting principles, ecommerce - the positive negative, ecommerce fundamentals, all about personal accounting, everyday accounting, fraud protection and e-commerce, improve conversion rates - effective content, managing an ecommerce business and shopping carts and online stores
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2. In the old days pretty much every store was about the store. It
sold what it wanted to sell and it displayed it however it wanted
to. The customer took what they could get. Everybody got the
same experience good or bad.
May 1, 1937, New York. Grocery at 1028 Third Avenue and 61st Street with Salvatore Campanelli far right.
John J. Campanelli Collection
3. Ratings & Reviews Cartridge
Guided Navigation Cartridge
Results Cartridge
Template
We sold software based on features and treated ecommerce like a physical store.
Modern e-commerce software until
recently has been sold and marketed to
replicate the store experience of old.
Even when it aspires to create a more
custom experience, it’s still a very
anonymous one. This is a slide
showing how Endeca used to be
presented.GUIDED NAV
REVIEWS
RESULTS
4.
5.
6. The center of gravity for any ecomm site should be a personal dashboard – what I want, what
I bought, what I looked at, who I am.
This works in apparel, automotive, gaming, food, you name it. It can work too with B2B
pharmaceuticals, or health services, or electrical engineering components.
But to get there the following needs to happen:
• First time visitor sees X
• Returning (anonymous) sees Y
• Logged in sees Z
• One purchase sees A
• Ongoing purchases see B
It's as simple as one and two:
1. If you (the customer) don't know me, and I (the store) don't know you, then I'll show you my
best face
2. If we know each other then I'll treat you like a friend or colleague and I will:
• Pay attention
• Think ahead
• Look out for you - find you the stuff you will like, get you a good deal, make sure you are
happy afterward
8. This is how Amazon inspires customers to move down the funnel for the first time.
9.
10.
11.
12. 12
These are mostly examples of mobile interfaces because by necessity and function they are the furthest
along in developing the dashboard metaphor.
Daily Beast is an example of a dashboard for content. It shows where the consumer is with regard to what
they have read and what not. And also shows insights about what they consume, which further reinforces
or inspires course correction.
20. All of this is leading to the notion of a customer dashboard. It can be done today. Who will
do it first? Who will do it best?
21. 21
Gender
Age
Location
Affinity
Profession
Marital status
Hobbies / interests
Travel frequency
First time visitor
Return visitor
Logged in visitor
First time customer
Returning customer
Let’s back up though. In order to get to the dashboard we need to get the customer into a
relationship. To do this we need to build a site that recognizes the customer no matter where
they are in the funnel and feeds relevant content.
23. 23
Categories they view
Products they like / wish-list / purchase
Content they watch
Relationships between the customers themselves
Relationships between customers and products
Relationships between the products themselves
The goal of the initial relationship however is to get the customer into a relationship with themselves.
The more you can offer this through a central dashboard, the stronger the connection to your brand
and product set.
24. This is where it get’s good! We are just getting started on the visual language and
user experience of customer dashboard design.
33. 33
May 1, 1937, New York. Grocery at 1028 Third Avenue and 61st Street with Salvatore
Campanelli far right. John J. Campanelli Collection.
Photography: Ron Thompson + Matt Titone: Surfer Owen Wright
Amazon.com
Daily Beast mobile app
Nike Plus mobile app and nikeplus.com
Loseit.com
Tripadvisor mobile app
Uber mobile app
Amazon mobile app
Tobia Crivellari http://www.sketchappsources.com/free-source/1821-filson-ios-app-
concept-sketch-freebie-resource.html
http://webdesign-freebies.tumblr.com/image/72662141394
http://www.teamrippetoerealty.com/
Editor's Notes
In the old days pretty much every store was about the store. It sold what it wanted to sell and it displayed it however it wanted to. The customer took what they could get. Everybody got the same experience good or bad.
May 1, 1937, New York. Grocery at 1028 Third Avenue and 61st Street with Salvatore Campanelli far right. John J. Campanelli Collection.
Modern e-commerce software until recently has been sold and marketed to replicate the store experience of old. Even when it aspires to create a more custom experience, it’s still a very anonymous one. This is a slide showing how Endeca used to be presented.
But now in the new days e-commerce software is about empowering the customer. It’s no longer a case of the store first, it’s the customer first.
Photography: Ron Thompson + Matt Titone
Portrait of Owen Wright
To get to an ideal place of customer centrality means offering the customer their own private dashboard. And to get *there* requires developing a journey that catches all but ultimately serves just one.
The process has two phases. Phase one is a linear progression starting at the first site visit and ending at the first purchase. This phase happens only one time in the relationship between customer and store. It needs to be carefully curated to bring in the customer with as little friction as possible.
Once the customer has made one purchase, everything after is repetition. Its cyclical and needs to become a positive feedback loop. That can best be powered by a personal shopping dashboard.
This is how Amazon inspires customers to move down the funnel for the first time.
They start by showing their best face. This is like old grocery store but with more nuance.
It has the best promotion. It has the dominant call-to-action that will yield the most benefit for both the store and the customer. And it promotes a broad spectrum of things people tend to like – entertainment, drink and fashion.
Once the customer has logged in and even more once they have made a purchase, the customer becomes the center of gravity. Not the store.
But even Amazon is not giving you any insights yet.
These are mostly examples of mobile interfaces because by necessity and function they are the furthest along in developing the dashboard metaphor.
Daily Beast is an example of a dashboard for content. It shows where the consumer is with regard to what they have read and what not. And also shows insights about what they consume, which further reinforces or inspires course correction.
Nike Plus – tracks distance run, shoes worn, and location insights.
Nike Plus on the web provides even more of a dashboard experience, again with the goal of providing self awareness and behavioral insights.
LoseIt is a weight loss app that provides insights on diet and nutrition.
TripAdvisor provides insights on travel. The insights are based on where you have traveled and where you aspire to travel.
Uber literally makes you the center of gravity. The product comes to you.
Amazon surprisingly has a ways to go. All of your dashboard data is there, its just not presented that clearly or offered to provide insight.
All of this is leading to the notion of a customer dashboard. It can be done today. Who will do it first? Who will do it best?
Let’s back up though. In order to get to the dashboard we need to get the customer into a relationship. To do this we need to build a site that recognizes the customer no matter where they are in the funnel and feeds relevant content.
And content comes from talent. You definitely need the following. If you are prepared to invest in the talent, you will get the reward of relationships.
The goal of the initial relationship however is to get the customer into a relationship with themselves. The more you can offer this through a central dashboard, the stronger the connection to your brand and product set.
This is where it get’s good! We are just getting started on the visual language and user experience of customer dashboard design.
What forms will it take. Mobile seems to be pointing the way.
This is an example of a site that is doing a good job of starting to act as a dashboard application rather than a shopping website. And it may seem counter-intuitive to not act like a store, but it actually has the effect of being more compelling to purchase.
Note things like:
This product compared to other products
Clear CTA – contact your agent
Top of page drops down no matter where you are. It functions as an always there control interface for what should appear on the dashboard.
Zooming back out we see that the site / dashboard has evolved. There are now more products to compare to and more info available.