A critical guide to selecting metrics to define a data-driven customer success strategy. Here is the table of contents: - Metrics are for Decisions - The Nature of Metrics - Metrics Can Be Difficult - Customer Success Metrics Customer Lifetime Value (CLV) Customer Churn Rate Net Promoter Score (NPS) Customer Health Score Support Ticket Volume Customer Log-in Counts Customer Acquisition Cost (CAC) Product Activity Score CSM Subjective Score Customer Newsletter CTR Background Signals