Melbourne IT DBS | iStrategy San Francisco Conference 2011

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We deliver solutions and expertise to enable companies to make smarter decisions in managing, promoting and protecting their brands online through services like online brand management, domain name management, brand monitoring, and brand protection. The document also discusses the benefits and opportunities of new top-level domains (TLDs) for branding, marketing, and establishing a unique online presence and domain space for companies and organizations.

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What We Do Slide Slide We deliver solutions and expertise to enable companies to make SMARTER DECISIONS in managing, promoting and protecting their brands online. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Domains The Top Level Domain (TLD) is what follows the “dot” Then there are Country Codes, or ccTLDs Second-level (3 rd level) domains, or URLs

What ’s the Appeal? Branding & Marketing ,[object Object],[object Object],[object Object],Prestige ,[object Object],[object Object],Cities ,[object Object],[object Object],New Spaces ,[object Object],[object Object],New Business Models ,[object Object],[object Object]

Who ’s Planning a TLD So Far? The “intent to apply” TLD announcements are increasing CONTENTS UNKNOWN ,[object Object],[object Object],[object Object],[object Object],we estimate: between 300 to 500 Initial new Top Level Domains Created in the initial application period.

Fictitious example for illustrative purposes only. www .Inspired.Canon

ibm.com/smarter planet vs. smarterplanet.ibm ecomagination.com vs. ecomagination.ge verizonwireless.com/ruletheair vs. ruletheair.verizon URLs will deliver concise messages with meaning in addition to being website destinations Fictitious examples for illustrative purposes only.

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[object Object],[object Object],[object Object],Additional Info

Are you ready to sell New Top Level Domains like .WEB, .MUSIC or .SPORT? How about obtaining your own company's .BRAND? Thanks to ICANN's New Top Level Domain program, hundreds of new domain name extensions like these will soon be a reality. Eisner will offer an update on the timelines and processes involved in the introduction of new domain extensions, examine how these new extensions will change Internet users’ perceptions of what is found to the “right of the dot” and explain how to ensure your hosting business is prepared to profit from them.

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This presentation was created for the clients whom I dealt with. I tried to help them in a way so that they can see the potential hidden under the soft skin of websites as it is no longer just a public face online. There could be thousands of such topics available at the net, but being a player of this field I indulge myself to publish it. I gathered all those pieces of helpful information I came across over a period of time, throughout my journey of eleven years and created it. Hopefully it would be liked by the audiences I am associated with.

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Melbourne IT DBS | iStrategy San Francisco Conference 2011

3. Internet Domains The Top Level Domain (TLD) is what follows the “dot” Then there are Country Codes, or ccTLDs Second-level (3 rd level) domains, or URLs

4. Top Level Domain Top Level Domains Today .com .net .biz .info Country Code Domains .fr .de .co.uk .com.au Brand owners apply for and manage a portfolio of URLs in diverse TLDs Next Generation Top Level Domains .city .bank .brand .anything Marketers will own, manage and control their unique name space

8. Fictitious example for illustrative purposes only. www .Inspired.Canon

9. ibm.com/smarter planet vs. smarterplanet.ibm ecomagination.com vs. ecomagination.ge verizonwireless.com/ruletheair vs. ruletheair.verizon URLs will deliver concise messages with meaning in addition to being website destinations Fictitious examples for illustrative purposes only.

10.

11.

12. URL Structure brand.tickersymbol Expected Home Page URL Construction www.brandname www.tickersymbol www.productname www.category Brand Mapping URLs product.brandname feature.brand category.brand campaign.brand descriptor.product slogan.brand Email Applications [email_address] [email_address]

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Melbourne IT DBS | iStrategy San Francisco Conference 2011

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