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Saga of Indian Aviation IndustryUnfolding …
Welingkar Bangalore Team AnuraagAtal IshaqueMulla Priya Singh Rohan Desai SameerSanghavi
The First bird to land in India!!!
How it started … When  1912 Route  Karachi to Delhi Airline  Indian State Air Services  +                        Imperial Airways UK
Birth of Indian Aviation When  1932 Airline  TATA Airline by JRD Tata First Indian to get “A” license In 1946, Tata Airlines  Air India At the dawn of Independence, India had 9 Air transport companies providing Cargo and Passenger services
Rising of the Titan… Rise of the Monopoly In 1953, Nationalization of all airlines assets         Indian Airlines Corporation  Domestic          Air India International  International 38 years of undisputed control over Indian sky                                                  …but only till 1991
The turning point… Open Sky policy Repeal of Air Corporation Act Private players got entry Statistics as on 1996  7- Scheduled Private operators 22- Non-scheduled operators 34 – Private operators holding NOC
Story continues … 2003, Air Deccan introduced concept of  “No –Frill Budget Flying” – fares 17 % lower than others Flooding of new players like Spice Jet, Go Airways … and many more
Turbulent sky … ,[object Object]
Rising cost: Rising ATF prices
Fall in demand: Recession
Cheaper alternatives: Railway, Road transport
Bargaining suppliers: Airbus & Boeing
Bargaining consumers: No loyaltyCombined loss - All airlines in 2008-09 Rs.10,000 Cr                                                       Source: Economic Times
No ground clearance … Over demanding Staff unions Agitations, Stop work, Mass leaves etc. Stubborn Airport authorities Heavy runway fees Heavy license fees

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Saga Of Indian Aviation Industry

  • 1. Saga of Indian Aviation IndustryUnfolding …
  • 2. Welingkar Bangalore Team AnuraagAtal IshaqueMulla Priya Singh Rohan Desai SameerSanghavi
  • 3. The First bird to land in India!!!
  • 4. How it started … When  1912 Route  Karachi to Delhi Airline  Indian State Air Services + Imperial Airways UK
  • 5. Birth of Indian Aviation When  1932 Airline  TATA Airline by JRD Tata First Indian to get “A” license In 1946, Tata Airlines  Air India At the dawn of Independence, India had 9 Air transport companies providing Cargo and Passenger services
  • 6. Rising of the Titan… Rise of the Monopoly In 1953, Nationalization of all airlines assets Indian Airlines Corporation  Domestic Air India International  International 38 years of undisputed control over Indian sky …but only till 1991
  • 7. The turning point… Open Sky policy Repeal of Air Corporation Act Private players got entry Statistics as on 1996 7- Scheduled Private operators 22- Non-scheduled operators 34 – Private operators holding NOC
  • 8. Story continues … 2003, Air Deccan introduced concept of “No –Frill Budget Flying” – fares 17 % lower than others Flooding of new players like Spice Jet, Go Airways … and many more
  • 9.
  • 10. Rising cost: Rising ATF prices
  • 11. Fall in demand: Recession
  • 14. Bargaining consumers: No loyaltyCombined loss - All airlines in 2008-09 Rs.10,000 Cr Source: Economic Times
  • 15. No ground clearance … Over demanding Staff unions Agitations, Stop work, Mass leaves etc. Stubborn Airport authorities Heavy runway fees Heavy license fees
  • 16. Finding way through storms… Attract consumers: Value added services Flight route rationalization Newer technologies Pressurized govt. to bring ATF under OGL Employee retrenchment Leasing out Aircrafts Merger & Acquisitions
  • 18. Is it Oligopoly ??? Kingfisher + Jet Market share of = 49 % Code Sharing Agreement Cartelization Price influencing HHI value – 19.87 %
  • 19. Future take-offs Very difficult to sustain Need severe cost cutting Expecting Mergers and Acquisitions Started with Monopoly …. Landed into Oligopoly….. May again take-off as a ………………………..….Monopoly
  • 20. Thank you !!! Hope you enjoyed the flight !!!