SafeTyEEN is a mobile app that automatically disables smartphone functions like texting and calling when a teen begins driving, in order to prevent distracted driving. Unlike other apps, SafeTyEEN activates without the teen's control once installed by a parent. It aims to reduce the $46 billion in annual economic losses from distracted driving crashes. The app includes optional modules to track driving metrics and share them with insurance companies for potential premium discounts.

1. SafeTyEEN
SMARTPHONE AUTOMATIC DISABLER APP
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2. Impact of Distracted Driving
Distraction.gov statistics say that in 2014, 3,179 people were killed,
and 431,000 were injured in motor vehicle crashes involving
distracted drivers.
Per the National Highway Traffic Safety Administration, in 2014
distracted driving crashes accounted for $46 billion in economic
losses and $129 billion in societal harm.
That works out to $105,947 per Death/Injury
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3. By The Numbers
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Average Annual Cost To Insure Teen Driver $2,000.
Cost of SafeTyEEN App + Insurance Module $60
(Insurance Module allows user to notify carrier that SafeTyEEN is in use)
$46B / 434,179 Death/Injury = $105,947 each

4. Mission
SafeTyEEN is a mobile app designed to help prevent drivers
from being distracted by smartphone applications including
text, email and voice communications.
Unlike other driver safety applications, SafeTyEEN is not left to
the discretion of the teen driver to activate – once the parent
installs and configures the application, it functions
AUTOMATICALLY, preventing the teen driver from controlling
the application.
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5. What Is SafeTyEEN’s Market?
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Consumer
Commercial
Public Sector
 Consumer Market
 Teen Drivers installed by parents
 Adult Drivers sponsored by Insurance Carriers
 Mandated by Court
 Commercial Market
 Businesses with fleets i.e. UPS, FedEX, home service, etc.
 Long Haul Truck Drivers
 Ground Transportation Companies – i.e. Greyhound, etc.
 School Bus Companies
 Public Sector
 Public Transit – Buses, Trollies, etc.
 Trains – Metrolink, Amtrak, Conrail, etc.
 Postal Workers

6. What Makes Up SafeTyEEN?
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SafeTyEEN
Metrics
Insurance
 SafeTyEEN is comprised of three modules
 SafeTyEEN App
 Metrics Component (additional hardware may be required)
 Insurance Verification and Pass-through
 SafeTyEEN - App is stand alone and can be used
without the other two.
 Metrics – May be used to track the teen’s driving
habits and set alerts when speed or distance is
exceeded. Data may be shared with insurance
carrier.
 Insurance - Component allows parent to notify
insurance carrier that SafeTyEEN IS installed and
being used and also pass along metrics.

7. How Does It Work?
 Parent creates account on SafeTyEEN.com and gets Access Code.
 Parent downloads app on teen’s phone and begins setup with Access Code
 Parent ‘Pairs’ phone with car via BlueTooth
 Smartphone AUTOMATICALLY suspends disallowed functions when car started
 Emergency communications allowed – ‘White Listed’ numbers
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8. Technology Platform
 SafeTyEEN.com
• Account details
• SafeTyEEN settings and control
• Dashboard for tracking teen driving habits and trips
 Smartphone Application
• IoS. Android & Windows Phone
 Optional Vehicle Bluetooth module for Metrics (Automatic, Dash, Zubie, Hum)
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9. Commercial Strategy
 One time license fee per unique phone number
 Application registered by phone number
 Application can be reinstalled on new hardware w/same number
 Settings can be backed-up to SafeTyEEN.com cloud
 Teen Driver Metrics (May require add-on hardware/module)
 Dashboard detailing teen driver’s driving habits (additional monthly fee)
 Data saved in cloud and presented in dashboard
 Metrics may be shared with Insurance carrier
 Insurance Component
 Secure verification of SafeTyEEN use to insurance carrier
 Share metrics with Insurance provider for potential reduced premiums (additional annual fee)
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10. Appendix
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11. Milestones
 June ‘15 – Ideation begins
 July ‘16 – First development iteration begins
 September ‘16 – Beta Limited Testing
 iOS, Andriod, Windows builds
 API
 Infrastructure
 November ‘16 – Target soft release of v1
 January ‘17 – Major release
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12. Competitor: Drivemode
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 Configurable to limit
communications while
driving.
 Centralizes music and
navigation for easy access
 Has ability to automatically
read messages while under
way
 Competitive Risk: MEDIUM
 Differentiators
 Voluntary – not AUTOMATIC
 No trip tracking or dashboard
 Can be controlled by driver

13. Competitor: DriveSafe Mode
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 Configurable to limit
communications while
driving.
 Centralizes music and
navigation for easy access
 Phone use while driving
notifications
 Has ability to automatically
read messages while under
way
 Competitive Risk: MEDIUM
 Differentiators
 Voluntary – not AUTOMATIC
 No trip tracking or dashboard
 Can be controlled by driver