Safe Sex campaign South Africa
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Voor het vak Glablisation & New Media (opleiding CMD HsZuyd in Maastricht) kregen wij (Lars, Petri en Bas) de opdracht om een safe sex campagne te bedenken. Door het onderzoek hebben we besloten om deze brede opdracht te verkleinen om ons land Zuid-Afrika wordt en voornamelijk op AIDS te gaan richten. Het voornaamste probleem is dat het gebrek aan kennis van de plaatselijke bevolking over het feit of met AIDS heeft of niet en waar men dit kan testen is. Na lang onderzoek hebben we het volgende bedacht: We zetten het AIDS virus om in een SMS virus. Dit om nogmaals aan te duiden hoe snel dat dit gaat en dat je het kunt krijgen uit onverwachte hoek. Ter ondersteuning van die concept maken we gebruiken van: Radio, televisie, billboards, Schoolborden en dergelijken.
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1) We know who is most vulnerable to HIV infection in different parts of the world, such as young women in southern Africa and sex workers in southern Asia.
2) There are proven prevention and treatment methods available, and prices for diagnostics and medications have decreased while investments have increased.
3) However, criminalization of key populations, gender inequality, lack of youth-friendly services, insufficient funding for prevention, and failure to prioritize key affected groups pose barriers to ending the AIDS epidemic by 2030 as envisioned. The role of the Netherlands includes advocacy, funding, and convening partners to address these challenges through a human rights-based, evidence-driven approach focused on at-risk groups.
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The document summarizes a webinar between the Office of Minority Health and AIDS.gov about developing new media strategies. They discuss using tools like blogs, podcasts, and social media to share health information and engage diverse audiences. The presentation explores how to understand audience needs, set objectives, develop a strategic plan, implement technologies, and evaluate success.Essay On Aids Awareness
The document discusses the level of awareness and practices regarding HIV/AIDS prevention among male adolescents and young adults in Cavite, Philippines. It notes that adolescents have limited access to facts about HIV and many believe they are immune. While risky behaviors are increasing, few high-risk youth have been tested for HIV. More initiatives are needed to educate young people and address the growing threat of HIV infection in this vulnerable population.
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Safe Sex campaign South Africa
- 1. Safe sex campaign by: Lars, Petri & Bas
- 4. 嗯你想想，一個避孕套？
- 5. uhm mitä mieltä olette kondomista?
- 6. хм, что вы думаете о презерватив?
- 14. Languages
- 15. Media Communications in South Africa
- 18. Main message First we want to let people know something about the virus. They have to know that they can protect themselves and their family. At the end, we give choice to go for a test to see if they are safe or not.
- 19. Main goal Our ultimate goal is that every people in South Africa would know if they have AIDS and how to protect people from that.
- 24. Generations every day 4 to 5 million people watch the S-A soap series. is the first TV series in South Africa to partner with real cooperates and companies to advertise their products and services on the TV series Interaction: a strong and protective guy in the serie gets a virus and becomes weak. His enemy comes and he is not able to protect his family. Than he sends a text message to the South African people:
- 29. SMS Virus 82.9% of the population has a mobile phone. Technical realization: In south Africa there is a law called RICA
- 30. SMS Virus It is used to register all SIM-cards, telephone numbers, name and personal proof. This action simulates in real life the situation where virus can contaminate withing your radius of interaction. This involves people getting tested: if you're tested for virus, your name is taken out from sms-list of being sent to people. Test - get free from sms-trolling!
- 48. Billboards All black billboards with only a red dot in the middle will be show each day. The dot will become bigger. After 10 days the dot will cover the whole billboard. Two types of informative billboards
- 62. News paper The idea of the campaign is to write newspapers with real articles considering how life really is with those people with HIV, AIDS and other STD's Made to scare people and shock them in general
- 66. Radio Because of the very high penetration of radio listeners in South Africa, we will use radio also. Informative radio spots featuring strict facts about virus, protecting your family.
- 71. Chalkboard Chalkboard of real names of dead people from AIDS in every village. Shock effect of this. Also use of typical names (south african) will make people to think a bit maybe their own situation.
- 75. AIDS HIV tests With certain HIV antibody test results you can get results very fast, usually win 20 minutes. IF test is ok, you don't have AIDS, then you will be rewarded with "Stay safe-package" with condoms and information.
- 76. Stay safe box
- 82. Thanks for your attention! Are there any questions?