2. FMCG…????
• Fast-moving consumer goods (FMCG)
or consumer packaged goods (CPG) are
products that are sold quickly and at
relatively low cost.
• Examples include non-durable goods such
as soft drinks, toiletries, over-the-counter
drugs, processed foods and many
other consumables.
4. Characteristics
• From the consumer's perspective
• Frequent purchase
• Low involvement (little or no effort to choose
the item)
• Low price
• Short shelf life
• Rapid consumption
5. Characteristics
• From the marketer's perspective
• High volumes
• Low contribution margins
• Extensive distribution networks
• High stock turnover
7. Scope of FMCG
• FMCG Sector in India is one of the four largest sectors
in Indian economy. The FMCG (Fast Moving Consumer
Goods) companies have faced tough competition
among themselves over the years which is
continuously increasing.
• This is due to the increase in per capita income among
individuals and also various developments in rural
economy
• The FMCG sector has changed its strategies and has
opted for a more well-planned marketing of the
products to penetrate both the rural and urban
markets
9. Career opportunities in FMCG sector
• Sales and marketing: FMCG is a unique industry
in the sense that a large part of it involves
earning and maintaining the loyalty and trust of
its customers. It produces items that are used in
your kitchen, living room, bathroom or bedroom.
• Operations and supply chain: Operations include
managing and organizing the manufacturing and
logistics departments while supply chain means
ensuring the scheduled delivery of products. For
FMCG items, reaching the market at the right
time and in right quantity is very important.
10. Cont…..
• Finance: To maintain accounts i.e. record of
financial transactions and managing expenses
and contribution margin.
• Product/Brand manager: Involves formulating
business strategies to strengthen the equity of
a brand.
• Human resource: To maintain a congenial and
productive work atmosphere and motivate
employees to outperform on every aspect.
11. What is Wet Wipes??
• A small disposable cloth treated with a
cleansing agent, used especially for personal
hygiene.
12. Types of wet wipes
• Baby Wipes
• Household Wet Wipes: Floor Wipes, Pet Wipes, Glass
Wipes, Leather Wipes, Furniture Wipes
• Cosmetic Wet Wipes: Make Up Removal, Anti-Ageing
Wipes, Anti-Acne Wipes, Nail Removal Wipes
• Personal Care Wipes: Feminine Wipes, Moist Toilet
Tissue, Face Wipes, Hand Wipes, Body Wash Cloths
• Industrial and Institutional Wipes: Car Wipes, Anti-
bacterial Wipes, Dental Wipes, Detergent Wipes
13. What is KARA
• Kara means pure and unblemished. Kara
encourage innocence, naivety and candidness.
• Kara wipes manufactured at a plant which is
FDA approval.
15. What makes Kara distinct from the
rest?
• Each Kara wipes is made from VISCOSE Fiber
that is 100% natural. It is pure, soft and has
high moisture absorption capacity.
• Kara wipes are dermatologically tested.
• Kara wipes are hygienic, skin-friendly and do
not leave lint on skin.
• Each Kara wipes is free from ALCOHOL nd
other harsh chemicals.
17. 1. Kara Cleansing and Refreshing
Wipes With Neem and Tea Tree
• About the product – Achieve ultra-clean and healthy
skin on the go with the cleansing regime that begins
with Kara Tea Tree and Neem Facial Wipes. Each
biodegradable wipe thoroughly cleans the layers of
dust, oil and environmental pollution that build up on
skin throughout the day.
• Price – 50 INR for 10 wipes
18. 2. Kara Sunscreen Wipes with Plum
and Aloe Vera
• Essential Features:
• The wipe, enriched with rich Aloe Vera and
Plum extracts nourishes the skin with vitamin
E and anti-oxidants, making your skin soft and
supple.
• So, no matter how long you’re out in the sun,
your skin is protected and pampered in a
matter of minutes.
• Price – 80 INR for 10 wipes
19. 3. Kara Toning Wipes With Rose and
Thyme
• Key ingredients:
• Thyme – This fragrant herb is known to treat
acne prone skin. It is also known for its
astringent properties.
• Rose – It imparts a fresh feel and is good for
treating acne prone skin.
• Price – 75 INR for 10 wipes
20. 4. Kara Make-Up Removal Wipes with
Seaweed and Lavender
• About the product –
• Enriched with extracts of Lavender &
Seaweed, the wipe exfoliates and protects in a
uniquely natural way.
• These wipes ensure that the skin gets its
nourishment and moisture while the make-up
is being removed.
• Price – 75 INR for 10 wipes
21. 5. Kara Refreshing Face Wipes With
Mint Oil and Aloe Vera
• About the product – Enriched with Aloe Vera
and Mint Oil, Kara Refreshing Facial Wipes
serve you the most hygienic and effective
facial cleansing. It removes dirt, excess oil and
grime from face and neck area and leaves a
lingering fragrance. Aloe Vera does
nourishment work for skin and Mint Oil
provides freshening feel.
• Price – 40 INR for 10 wipes
22. 6. Kara Moisturizing Wipes With
Honey and Almond
• About the product – Enjoy the feel of
moisturizing lotion with the convenient,
hassle-free Kara Moisturizing wipes.
• Price – 75 INR for 10 wipes
23. 7. Kara Deep Pore Cleansing Wipes
with Jojoba and Avocado
• Essential Features:
• Kara Deep Pore Cleansing Wipes are enriched
with natural ingredients like Jojoba and
Avocado extracts.
• It helps get rid of all the impurities that come
in contact with the skin, naturally.
• Price – 75 INR for 10 wipes
24. 8. Kara Refreshing Face Wipes With
Cucumber and Aloe Vera
• About the product –These skin wipes ensure
effective cleansing to remove dirt, excess oil
and grime from the face and neck area,
leaving behind a lingering fragrance. With
every use, it gives you a guaranteed boost of
freshness wherever you are.
• Price – 40 INR for 10 wipes
25. Kara hand sanitizing wipes
• Essential Features:
• Ensure 99% germ kill and effective cleansing of
hands.
• Made from Viscose Fiber, a fibre that is 100%
natural and biodegradable.
• Key ingredients:
• Triclosan – It is a potent anti-bacterial and anti-
fungal agent that effectively disinfects hands.
• Aloe Vera - It is a natural leaf juice of Aloe Vera
plant that keeps skin hydrated and nourished.
26. Kara baby care wipes
• Essential Features:
• All baby wipes cleanse, moisturize and deodorize, but
Kara Baby Wipes also disinfect and nourish.
• These are 100% natural and biodegradable, and so are
not only gentle on your baby’s skin but also
environment friendly.
• Kara Baby wipes also come with the trust and
assurance of the Future Group.
• Key ingredients:
• Chamomile – Chamomile is known to have antiseptic
and anti-inflammatory capability
28. Kara Nail Remover Wipes
• Essential feature:
• Acetone free formulation for effective removal
of nail polish.
• Made from poly viscose fibre and contain
natural olive oil that prevents drying of nail
and skin around nails.
• Enriched with skin nourishing Vitamin-E, keeps
your nail nourish and moisturized at all times.
• Price: INR 100 for 30 wipes
29. Puretta care wipes
• Essential feature:
• Calendula extract in wipes – helps reduce
rashes and protect your baby soft skin.
• Paraben free and Hypo-allergenic.
• 100% natural and biodegradable
• Dermatologically tested.
30. Product Quality
• Contract Packaging
• Kara Wipes offers full turnkey manufacturing,
packaging and assembly services. We specialize in the
production of packaged wet wipes and pads, filling a
variety of formula types.
• Private Label
• Kara Wipes is proud of its in-house R&D capabilities.
We possess a library of distinct formulations that span
a variety of industries. As a Kara Wipes client, you will
have access to our stock products for your own private
label brand.
31. Cont…
• Institutional Supply
• Kara Wipes provides high-quality, affordable
bulk products to businesses across a spectrum
of industries. Select from any of our high-
volume house brands, and you'll be assured
that performance, safety and value go hand-
in-hand.
