About the product
Neem or Azadirachta indica has anti-
bacterial, anti-fungal & blood purifying
properties. It is useful in skin disorders
and keeps the skin healthy and glowing.
The anti-bacterial, anti-fungal & blood
purifying properties of Neem are useful
in skin disorders and keeps the skin
Clear, smooth and healthy skin from
Description of the Ad
The ad shows a young lady – in her late
twenties or early thirties, probably
She is confident and is visibly happy.
The shot is taken with a clear
The lady‟s face is in focus and has a
very prominent glow on the skin.
The colors are kept light to give a “Clean
and Green” kind of look.
However, there is a deliberate(most
likely) underplay of the “Herbal” Tag.
Clearly, it is a product meant for women.
The Ad has been focused on the
modern, urban woman who needs to feel
confident and in charge of her life.
The ad also shows a picture of the actual
product. Although, Herbal products are
still niche in India, beauty products are
as such not niche, they are mass
Still, the look of the Ad shows the
specific segment of Indian women who
would believe in the power of ayurveda
more than a botox.
Purity of Nature (Quality of Product) and
Promise of Good Health (Benefit)
Leaf that forms the crossbar of the letter
evokes focus on herbal healthcare.
The teal green of logo represents proximity to
nature, while orange is evocative of
warmth, vibrancy of commitment to caring.
The Himalaya hallmark carries with it the
promise of good health and well-being.
The swoosh in orange adds colour to the
logo, making it more lively and appealing to
the younger generation.
Old wine in a new bottle.
Age old concepts of Ayurveda
Niche marketeers like Himalayan, aim to
understand the customer‟s need so well
that the customers willingly pay a
The initial Ad campaign of „Dadima with
a twist‟ where a laptop savvy grandma
advises teenagers on how to stay fit!!
Giving Ayurveda a hipper and modern
The Beauty from Within Campaign.
Hamdard‟s Safi – A well known herbal oral
treatment for Skin Diseases.
: Bitter taste, not branded properly
Shahnaz Husain‟s Shaneem – An entire range of
Neem Based Products. However, these are all
cream/balm/lotion category products.
: None can be orally consumed.
Lotus – NeemAura Naturals. Includes neem
dietary suppliments and personal care products.
Customers can make herbal teas or encapsulate
neem on their own in combination with their
: Not available on shelves.
Organix South Inc. – Capsules, neem
: Not available on shelve
Jiva – Neem Tablets.
: Not aggressively marketed.
VISIBILITY : Major difference
Himalaya products are shown on the
shelves more than any of its
All others except Safi are bought
through the internet.
Comments on the Ad
There is underplay on the “herbal” tag.
The Ad discounts the fact that this capsule
is also useful for teenagers who are most
susceptible to acne.
Also, a full body profile of the lady in
picture could have driven home the point
of a beautiful body and not just a pretty
The tagline “Beauty from Within could
have been more prominent.