Sad, Not Bad: The Stories Behind the Statistics

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Do you look at the stories behind the numbers? In That Number is a public will campaign of the Institute of Women & Ethnic Studies that combines compelling statistics, stunning visuals, and real stories to prime communities to advocate for youth-focused trauma-informed care services in New Orleans. Due to the dearth of mental health services following Hurricane Katrina, youth are suffering from trauma related illnesses 3x the national rate, similar to soldiers returning from Afghanistan. Yet their plight has not been centralized in the structural- and business-focused recovery. Violence is alarmingly high and the fractured public school system contributes to the school-to-prison pipeline. As climate change’s impact is increasingly felt, communities need to understand how untreated trauma negatively impacts the development of young people so we can take action immediately post-disaster. Learn about this campaign, that is housed on social media and features the voices of the youth most impacted.

Sad, Not Bad: The Stories
Behind the Statistics
Iman Shervington
Institute of Women & Ethnic Studies

40%witnessed a shooting, stabbing, or beating

54%experienced the murder of someone close to them

I WISH PEOPLE WOULD
HAVE PAID ATTENTION
MORE.
- VANESA

I DIDN’T KNOW WHAT STATE
OF MIND TO BE IN.
- LAWRENCE

IT GETS OVERWHELMING TO THE
POINT YOU FALL INTO
DEPRESSION.
- SEBASTIAN

I’M THINKING, I FEEL
LIKE I’M GONNA DIE.
- JASMINE

SOCIAL MEDIA
•  Posts 6 days a week
•  Monday – Wednesday = story
•  Thursday – Saturday = statistics
COMMUNICATIONS STRATEGY
TRADITIONAL MEDIA
•  Bus Ads
•  Billboards
•  News Coverage (earned media)

WWL-TV
TAKING A STANDagainst violence | against crime

www.iwesnola.org | (504) 599-7712
IMAN SHERVINGTON
iman@iwesnola.org

"Bailey Parnell & Tesni Ellis Slut Shaming, Victim Blaming and Sexual Harassment on Social Media This session will discuss the forms of violence against women, and projects that seek to combat such violence that take place in the online world. The talk will discuss rape culture and the forms of harassment that women and youth experience online, from threatening trolls to discourses that blame victims of sexual assault to women in the gaming industry. We will also look at feminist projects and trends that use social media to educate, rally and combat the harassment experienced both online and offline, including groups like SlutWalk, the Everyday Sexism Project and trends like #YesAllWomen and #BeenRapedNeverReported. Join us as we discuss rape culture’s presence on social media and contemplate methods to change the cultural consciousness. With Bailey Parnell and Tesni Ellis, Ryerson Student Affairs Creative Unit. ASL provided. If you require any other accommodations, please let us know."

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