This document provides information about the THE LINE campaign and documentary. The campaign aims to start a conversation about consent, sex, and rape through social media. It will feature a 24-minute documentary called THE LINE about these topics. The campaign goals are to inspire, capture, and share conversations on social issues like what constitutes private matters and relationships. It will use blogs, stickers, Facebook, Twitter, and videos to engage people, especially youth. The campaign team hopes to make THE LINE a platform to amplify youth voices on sexual health issues.

1. Media That Matters: ACTIVATE!Sponsor: Arts Engine & Fledgling Fund Moderator: LinaSrivastavaZach Niles, Ciné Institute and co-director of Sierre Leone Refugee All-StarsNancy Schwartzman, director of The LineSean Gardner, League of Young VotersDennis Chin, Communities for ChangeTia Lessin, director of “Trouble the Water”

2. THE LINE documentary Sex. Consent. Power. Pleasure

3. THE LINE filmTHE LINE – 24 minute documentary filmPersonal, political, sex-positive, contemporary doc about consent & rape5 years in the makingFunding for THE LINE Campaign, Fledgling FundMedia Education Foundation Release

5. Trailer: 30 secondsof provocative footage: Keg Stands, The Bunny Ranch, “Hot Girls”, to appeal to students“We raise women to survive in a rape culture, yet we do nothing to talk to men about not raping.” – Don McPherson, Sexual Violence Prevention Educator“If you have done anything that makes you something less than a ‘perfect victim’ you’re doomed…” – Brett Sokolow, Risk Assessment Attorney

6. THE LINE Campaign: GoalsInspire -> Capture -> Share -> the conversation – what is “private” between friends, partners, to publicWhat does THE LINE make you think about?What do you want to say about your sex life? How do you envision your future relationships?

7. The Line Campaign Team:Me: filmmaker & activistMelissa Gira Grant: Sex blogger, internet goddessYouth interns & bloggers: college-age, living the culture, outspoken in their networksExtended family: Sex-Educators, social scientists, male-focused violence prevention, campus-focused violence prevention: Scarleteen, SAFER, Men Can Stop Rape, Prevention ConnectionCameraperson/Editor: Me & my husband, Isaac Mathes

8. Tools Wordpress: whereisyourline.orgFacebook: THE LINETwitter: @thelinecampaignStickers!Photos of stickersTumblr: whereisyourline.tumblr.comFlickr: group poolVimeo.com, blip.tv

9. The Pink Chaddhi Campaign: harnessed FB for direct action

10. “We the Women” Saudi Campaign: Stickers and Flickr

12. Where is your line?

13. Where is your line?

14. Where is your line?

16. Blog TopicsRape: Timely and Timeless - Choose Your Battles with the news cycle, media critCan consent be “murky”?What is “Rape Culture”? Rough Sex and FeminismYouth-focus, youth voice, peer-to-peer student issues

17. Youth brain trust:Carmen, Ingrid & Marilla

18. Strategies for traffic & audienceBlog posts -> wordpress, twitter, FacebookSolicit comments from FB, sometimes comments stick there, others respond on Twitter, tracking through bit.lyPersonal emails, tags or @ to educators, Activists: Sex-Educators, “the network”Hotlinks to other sites, non-profits

19. February: Teen Dating Violence MonthSexting : MTV a_thin_line

20. Corporation: Fail! Teens, Sex & Violence

21. Critique -> ConversationYouth voice - >Amplified on whereisyourline.org ->Tweeted it out to @a_thin_lineMeeting w/project director at Viacom HQHosted “ASK ME” Valentine’s Day video

22. 1000 views by Feb 15th: MTV, Feministing, Bust.com

24. ComponentsFilm StickersTweets, FBBlog posts & commentsViral VideosVideo Podcastsw/non-profitsParticipation!Whereisyourline.org, @thelinecampaign